LOS ANGELES, June 17, 2016 /PRNewswire/ --
@SummerBreak, the social-based, real-time reality series
created for the Millennial and Gen Z audience, will premiere its
fourth season on Sunday, June 26. It
airs Sunday, Tuesday and Thursday through the end of summer.
@SummerBreak chronicles the summer of a group of
California teens—their weekend
trips, LA adventures and relationships in their last summer before
senior year, college applications and life-changing decisions. For
the first time ever, the show will give the cast complete control
of the content they're sharing with their fans through use of the
@SummerBreak Snapchat handle and mass group text platform
Public.
@SummerBreak is a collaboration between AT&T*,
Fullscreen Media, The Chernin Group and Astronauts Wanted. Building
upon knowledge gained from each of its previous seasons,
@SummerBreak continues to break new ground through
innovative use of social and video platforms that immerse the
audience into the action.
Tapping into data and trends affirming that young audiences seek
entertainment that behaves like a friend, @SummerBreak
exists in the native social spaces that Gen Z and millennials hang
out in, airing episodes in near real-time and inviting fans to
experience the action as it happens through the @SummerBreak
social community.
This year, the show is increasing fans' access, and getting even
more personal with the addition of group texting app Public and an
enhanced use of Snapchat. With Public, fans will be able to follow
the cast's daily group texts, as well as comment, ask questions and
react with emojis – directly reflecting how the audience engages
with their closest friends in real life. And, for the first time,
the show will put its Snapchat in the hands of the cast, inviting
fans to experience an authentic real-time, behind-the-scenes look
at their lives on and off-camera, and allowing cast members to
share their real-life experiences as they happen.
@SummerBreak's social community will continue to entertain
its audience across Facebook, Twitter, Instagram and Tumblr, and
also introduce a presence on the comparison app Wishbone and
Giphy.
"@SummerBreak is all about connectivity – emotional and
digital – providing AT&T an inventive way to showcase our
company values to an audience searching for brands they can relate
to and align with," said Valerie
Vargas, vice president, AT&T Advertising & Marketing
Communications. "Going into our fourth year, we are proud to be
providing entertainment that is native to the audience and
establishing our role in providing entertainment relevant to the
mobile first generation on the platforms where they spend their
time."
"We aren't just making a show, we are creating an opportunity
for the audience to join a friend group," said Billy Parks, SVP of Fullscreen Media's Strategic
Content Group. "Most shows ask you to lean back and take in other
people's stories; with @SummerBreak the audience is invited
to lean in and connect with the cast anytime, anywhere on the
platforms they use on a daily basis."
In three years @SummerBreak has amassed 150 million views
to date. Season 3 averaged 7 million views per week, garnering
significant growth across YouTube, Snapchat, Instagram and Facebook
with 2.6 billion impressions.
Watch @SummerBreak:
- YouTube: https://www.youtube.com/summerbreak
- Twitter: https://twitter.com/summerbreak
- Facebook: https://www.facebook.com/SummerBreak
- Giphy: http://giphy.com/summerbreak
- Instagram: https://instagram.com/summerbreak/
- Tumblr: http://thesummerbreak.tumblr.com/
- Snapchat: @SummerBreakSnap
- Vine: https://vine.co/summerbreak
- Wishbone: @SummerBreak
- Public: public.chat/summerbreak
Full Cast
Jessica Romoff
Insta:
(@jessica_romoff)
Twitter: (@babyjjay13)
Jessica could be described as quirky. Not only does this
ambitious junior love to get out on the water to surf, she is also
a spoken word poet, and an artist. Jessica is an activist, working
towards gender and racial equity. This summer she's looking forward
to fun in the sun, volunteering, and finishing her first poetry
chapbook.
Alexis Boyd Holling
Insta: (@al3xis321)
Twitter: (@al3xis32199)
Alexis wants the world to know that she is a fun and crazy girl
who loves to be the center of attention. She lives by the
hashtag #yolo and will break into song and rally the troops to go
to a party at any given moment. She is spontaneous and is down
to try and do anything once. When she's not acting as the life
of the party, Alexis cranks out original music on her guitar, and
expresses herself through poignant lyrics.
Atiana De La Hoya
Insta: (@atianadelahoya)
Twitter: (@atianadelahoya)
When it comes to summer adventures count Atiana in. Her love for
traveling and making memories is why she's always willing to try
new things. She admits though, that the first step is always the
toughest, and that goes with everything in life. Despite having
famous parents, Atiana is just a normal teenager looking to find
new friendships, adventure, and have the best summer of her
life.
Kaylee Williford
Insta: (@Kaylee.williford)
Twitter: (@kayleeWillifor)
Kaylee is strong willed, sporty, emotional, and has a
no-nonsense approach to life. She is a dedicated friend and
fierce personality that brings a ton of energy and good-natured
competitiveness to the group and on the soccer field. Despite being
a typical teenager who loves to have fun and talk about cute boys,
Kaylee has a serious side and lofty goals. This summer, her
story will be about trying to balance having the time of her life
with preparing for a successful future. Kaylee is the sister
of a former SB alum.
Zoe Newkirk
Insta: (@zoenewkirk)
Twitter (@zooeeen)
If there's an instigator in the group, it might be
Zoe. She's a social media junky who is always keeping an eye
on everyone. Zoe has a calm, friendly personality, but isn't
afraid to speak her mind or call people out, particularly if she's
defending a friend. She brings a fun-loving element to the
group, and loves to dance and get people moving. She and her
BFF Kaylee are always up for adventures, gossip sessions, and
flirting with cute boys.
Ben Segal
Insta:
(@Segalben)
Twitter: (@bensegalll)
Ben is a classic summer bro. He loves to surf and is
looking to jump into any pool, at any time. A natural leader,
Ben actively looks to be a role model, and prides himself in trying
to make the world a better place, while still having time to chill
at the beach, explore photography and work on his musical
interests. Put any instrument in his hand, and he'll figure
out how to play it. Ben's never ending energy and love for having
fun are two reasons why summer is his favorite time of the
year.
Madi Burton
Insta:
(@madiburton)
Twitter (@madiburton99)
Madi is a free spirit. A working actor and social media
sensation, Madi likes to make weird faces to lighten the mood and
disarm new people she meets. She's new to California, and looks forward to soaking up
all LA has to offer. Madi is all about adventure, new experiences,
and random humor.
Gia DiTullio
Insta:
(@giaroseditullio)
Twitter (@GiaRoseDiTullio)
Gia is down for anything. Her sunny attitude and
disposition make her easy to hang out with. Whether it's
helping with the BBQ, instigating a squirt-gun fight or just
chilling on the beach, Gia is always in the middle of the
action. When she's not modeling on Instagram or hanging with
friends, Gia is spending time with the most important women in her
life: her mom, and 2 older sisters.
Chandler Gee
Insta: (@chandler.gee)
Twitter: (@chandlergee)
Chandler is a down to earth, good kid who is up for any
adventure that comes his way. Although he's a football player,
he's deeper and more intellectual than your average jock. He
wants the world to know that there's more to him than meets the
eye. Since he's headed to the East Coast for school, Chandler
wants to make his last summer in LA unforgettable.
Jakob Katchem
Insta: (@jakobkatchem)
Twitter: (@jakobkatchem)
Jakob and his twin brother Josef don't attend a conventional
high school and are anything but conventional kids. They surf, play
in a band and hang out with friends all the time. Jakob, who is
very outgoing, loves to seek out new cafes and inspiration for his
music. He's equally comfortable surfing with the guys, singing with
his band and flirting with the girls.
Josef Katchem
Insta: (@josefkatchem)
Twitter: (@josefkatchem)
This home-schooled kid seems years beyond his age. Always
butting heads with his brother, Josef is funny and musically
talented. He plays guitar, other instruments and loves writing
songs and expanding his strong social presence. Josef and his
girlfriend love to hit the scene to see and be seen.
*AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE:T) helps millions
around the globe connect with leading entertainment, mobile,
high-speed internet and voice services. We're the world's largest
provider of pay TV. We have TV customers in the U.S. and 11 Latin
American countries. We offer the best global coverage of any U.S.
wireless provider.* And we help businesses worldwide serve their
customers better with our mobility and highly secure cloud
solutions.
About Strategic Content Group
Fullscreen Media
Strategic Content Group (SCG) creates friendship-fueled
entertainment franchises that are scalable, immersive and
measurable for partners seeking lasting connections with their
audiences. Helmed by Billy Parks and
Bryan Thoensen, SCG has brought to
market SnapperHero, the first-ever episodic show built
exclusively for Snapchat, which was shortlisted at Cannes and won a Streamy Award;
@SummerBreak, an unscripted, award-winning YouTube series in
its fourth season; and AT&T Hello Lab, a yearlong project
featuring 10 digital creators at the forefront of mobile
entertainment.
Fullscreen Media
Fullscreen Media is a global leader
in social-first entertainment experiences serving creators, brands
and consumers. Fullscreen Media is comprised of three key
businesses. Fullscreen Creator Network is the biggest
network empowering creators through a variety of services,
from audience development and programming support to
management, content production and merchandising.
Fullscreen Entertainment reaches consumers through
creator-driven experiences from Fullscreen Live, original content
from Fullscreen Productions and the pioneering Rooster Teeth
studio, and subscription video on demand services "Fullscreen" and
"Rooster Teeth." Fullscreen Brandworks partners with
major brands to tap into the power of social media with original
entertainment, influencer marketing, multi-platform social content
and targeted media through the Fullscreen Media Network.
Fullscreen Media was founded in 2011 by CEO George Strompolos and is majority owned by Otter
Media, a joint venture between AT&T and The Chernin Group. For
more information, visit FullscreenMedia.co.
*Global coverage claim based on offering discounted voice and
data roaming; LTE roaming; voice roaming; and world-capable
smartphone and tablets in more countries than any other U.S. based
carrier. International service required. Coverage not available in
all areas. Coverage may vary per country and be limited/restricted
in some countries.
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SOURCE AT&T Inc.