DALLAS, April 27, 2016 /PRNewswire/ -- U.S.
Hispanics are more prone to smartphone distracted driving than the
general population, according to AT&T* It Can Wait research. 83% of Hispanics admit to
using their smartphones behind the wheel. That compares with 71% of
Americans as a whole.
Half of U.S. Hispanics admit they use their smartphones to
social network while driving. More than a quarter (28%) snap
selfies or take photos. And nearly 7 in 10 (68%) text.
In response, AT&T created a campaign in Spanish, Puede
Esperar. It includes:
- The AT&T DriveMode app**. It's now available in
Spanish and open to all carriers. And it's free for iPhone and
Android users. The app helps curb the urge to text and drive by
silencing incoming text messages. It can automatically turn on when
you reach 15 MPH and turn off after you stop.
- A 360° video experience that simulates the potentially deadly
consequences of glancing at your phone while driving. View it on
your smartphone.
- A coast-to-coast virtual reality tour visiting local high
schools and community events in more than a dozen cities by
year-end. A Samsung Gear VR headset, powered by Oculus, delivers a
realistic simulation of the dangers of smartphone distracted
driving through a Samsung Galaxy Note 5
smartphone.***
- A web site, espanol.att.com/PuedeEsperar, to share information
and resources.
"Now more than ever we need to focus on those who put themselves
at high risk behind the wheel," said Sandra
Howard, assistant vice president of advertising, AT&T.
"We want them to know the dangers and take the pledge. Ultimately,
we want them to keep their eyes on the road, not on their
phones."
Since its launch in 2010, the It Can Wait campaign
has:
- Helped grow awareness of the dangers of smartphone distracted
driving to more than 90% of audiences surveyed.
- Inspired more than 8 million pledges to keep their eyes on the
road, not on their phones.
- Worked with departments of transportation in Texas, Kentucky and other states on research that
suggests a correlation between It Can
Wait campaign activities and a reduction in
crashes.
- Collaborated with AT&T data scientists on research that
shows how statewide anti-texting laws impact the rate of texting
while driving.
As part of our broader road safety efforts, we're a founding
member of Together for Safer Roads Coalition (TSR). TSR brings
together global companies to help improve road safety and reduce
deaths and injuries from crashes.
Spread the #PuedeEsperar message and follow the conversation on
@ATTLatino. To learn more, visit espanol.att.com/PuedeEsperar.
* AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc.
** Compatible device required. Functionality varies by operating
system. Rates: Data and text messaging rates apply for
download and usage, including Auto-Replies. DriveMode for
iPhone: Auto-Reply feature available for AT&T customers
only. Auto-replies to SMS and MMS only and not iMessages or
messages sent by third-party services. iOS Auto-Reply:
Requires active AT&T Message Backup & Sync service. Will
not send auto-replies to phone calls. Other functionalities such as
routing calls to voicemail, blocking incoming calls, and blocking
outgoing SMS messages are not available. Parental Alerts can
be sent to AT&T mobile numbers only. General: Technical,
network and other service restrictions may apply.
*** Samsung Gear VR is compatible with the latest Samsung Galaxy
phones including the Galaxy S6, Galaxy S6 edge, Galaxy Note 5,
Galaxy S6 edge+, Galaxy S7 and Galaxy S7 edge.
About AT&T
AT&T Inc. (NYSE:T) helps millions
around the globe connect with leading entertainment, mobile,
high-speed Internet and voice services. We're the world's largest
provider of pay TV. We have TV customers in the U.S. and 11 Latin
American countries. We offer the best global coverage of any U.S.
wireless provider.* And we help businesses worldwide serve their
customers better with our mobility and highly secure cloud
solutions.
Additional information about AT&T products and services is
available at http://about.att.com. Follow our news on Twitter at
@ATT, on Facebook at http://www.facebook.com/att and YouTube at
http://www.youtube.com/att.
© 2016 AT&T Intellectual Property. All rights reserved.
AT&T, the Globe logo and other marks are trademarks and service
marks of AT&T Intellectual Property and/or AT&T affiliated
companies. All other marks contained herein are the property of
their respective owners.
*Global coverage claim based on offering discounted voice and
data roaming; LTE roaming; voice roaming; and world-capable
smartphone and tablets in more countries than any other U.S. based
carrier. International service required. Coverage not
available in all areas. Coverage may vary per country and be
limited/restricted in some countries.
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