DALLAS and ATLANTA, Nov. 16,
2015 /PRNewswire/ -- AT&T will now offer Earvin "Magic"
Johnson's ASPiRE, the network that entertains and celebrates urban
influencers and African-American families, and UP, a network
providing uplifting family programming. ASPiRE and UP are now
available on the DIRECTV and U-verse platforms.
"We're pleased to bring these great channels that serve family
audiences and expand entertainment options on both our U-verse and
DIRECTV platforms," said Dan York,
chief content officer at AT&T. "With these networks come
a diverse array of voices and perspectives that build on the wide
variety of programming we carry today."
"This is a fantastic way for us to close out a very successful
year and we salute AT&T for recognizing the value that ASPiRE
brings to their customers with programming that is relatable,
relevant and positive," said Earvin "Magic" Johnson, chairman &
CEO, ASPiRE. "We will continue to provide a real and authentic view
of the African-American community."
"As the leading brand in family entertainment, we are proud to
work with AT&T and look forward to entertaining AT&T's
customers with our unique brand of quality family content," said
Charley Humbard, president & CEO
of UP.
ASPiRE brings viewers reality programs, modern comedies,
provocative documentaries, popular series and original shows from a
groundbreaking new generation of content creators. Show highlights
include the network's popular original series "ABFF Independent," a
weekly show hosted by Grammy® Award-winning music producer,
recording artist and actor David
Banner. And be sure to catch "Changemakers," an original
reality series spotlighting African-American celebrities using
their success to improve the lives of others. ASPiRE is also
the home of HBCU (Historically Black Colleges & Universities)
football and basketball games. Look for exclusive live coverage of
regular season and championship games.
UP is passionate about bringing entertaining content that
viewers can feel good about. UP brings premiere movies and original
series filled with compelling stories. This holiday season,
"Everything You Love About Christmas" returns featuring more than
50 days and 500 hours of holiday movies, specials and
marathons. The network's hit original series "Bringing Up
Bates" returns for a 3rd season in January. The new original series
starring the world's foremost family-fixer, "Jo Frost: Nanny
on Tour" will also hit TVs in January.
ASPiRE is now available on DIRECTV's XTRA package (channel 381)
and on AT&T U-verse (channels 158/1158). UP is currently
available on DIRECTV (channel 338) and on U-verse (channels
369/1369).
About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with
leading entertainment, mobile, high speed Internet and voice
services. We're the world's largest provider of pay TV. We have TV
customers in the U.S. and 11 Latin American countries. In the U.S.,
our wireless network has the nation's strongest 4G LTE signal and
most reliable 4G LTE. We offer the best global coverage of any U.S.
wireless provider*. And we help businesses worldwide serve their
customers better with our mobility and highly secure cloud
solutions.
Additional information about AT&T products and services is
available at http://about.att.com. Follow our news on Twitter at
@ATT, on Facebook at http://www.facebook.com/att and YouTube at
http://www.youtube.com/att.
© 2015 AT&T Intellectual Property. All rights reserved.
AT&T, the Globe logo and other marks are trademarks and service
marks of AT&T Intellectual Property and/or AT&T affiliated
companies. All other marks contained herein are the property of
their respective owners.
Signal strength and reliability claims based on nationwide
carriers' 4G LTE. Signal strength claim based ONLY on avg. 4G LTE
signal strength. 4G LTE not available everywhere.
*Global coverage claim based on offering discounted voice and
data roaming; LTE roaming; voice roaming; and world-capable
smartphone and tablets in more countries than any other U.S. based
carrier. International service required. Coverage not
available in all areas. Coverage may vary per country and be
limited/restricted in some countries.
About ASPiRE
ASPiRE is a television network that celebrates the groundbreaking
achievements of African-Americans. ASPiRE offers a diverse
programming mix of movies, series and specials featuring music,
comedy, drama, faith/inspiration, theater/performing arts,
lifestyle and news/information. The network was launched on
June 27, 2012 by Magic Johnson
Enterprises, which acts as a catalyst for driving unparalleled
business results for its partners and fosters community/economic
empowerment by making available high-quality entertainment,
products and services that answer the demands of ethnically diverse
urban communities. ASPiRE is available in 24 of the top 25
African-American markets including New
York City, Los Angeles,
Atlanta, Chicago and Washington, D.C.. For more information, visit
www.aspire.tv, facebook.com/aspireTV and on Twitter @tvASPiRE.
About Magic Johnson Enterprises
Magic Johnson Enterprises acts as a catalyst for driving
unparalleled business results for its partners and fosters
community/economic empowerment by making available high-quality
entertainment, products and services that answer the demands of
ethnically diverse urban communities. For more information, visit
http://magicjohnson.com/enterprises.
About UP
UP is television's trusted entertainment
brand dedicated to providing viewers with "feel good TV for you and
your family." UP uplifts viewers every day with premiere
movies, original reality, dramatic and comedy series filled with
compelling stories and characters with character. In keeping
with its brand promise, UP's pro-social initiative, "Uplift
Someone," inspires people to do simple, everyday acts of
kindness. UP is widely available on cable systems and
satellite providers across the United States. Based in
Atlanta, UP is a division of UP
Entertainment, LLC and partners with the ASPiRE network on sales,
marketing and other operational services.
Follow UP on the Web at www.UPtv.com on Facebook at
https://www.facebook.com/UPtv, Twitter on @UPtv and Instagram at
UP_TV.
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SOURCE AT&T Inc.