Produce for Better Health Foundation Recognizes Sysco, FreshPoint With Role Model Award
April 16 2015 - 12:00PM
Sysco Corporation (NYSE:SYY) and its specialty produce company
FreshPoint were recently recognized with the Produce for Better
Health (PBH) Foundation's prestigious Role Model Award. The annual
award recognizes public and private organizations for outstanding
efforts in increasing the visibility, recognition and impact of the
"Fruits & Veggies—More Matters" national health campaign.
"We are very thankful for our strong, private sector ambassadors
and excited to recognize Sysco and FreshPoint for their exemplary
efforts in increasing fruit and vegetable education, awareness and
consumption, and helping to strengthen our efforts toward a
healthier America," said Elizabeth Pivonka, president and chief
executive officer, Produce for Better Health Foundation.
PBH launched the campaign and annual recognition program in 2007
in partnership with the Centers for Disease Control and Prevention.
This is the first time since the program's inception that a
foodservice distributor has been recognized.
"As one of North America's leading distributors of fresh
produce, supporting PBH's national health campaign and the benefits
of including more fruits and vegetables in a balanced diet is a
natural fit for us," said Rich Dachman, Sysco's vice president of
Produce. "This trend continues to gain momentum as our customers
focus more frequently on vegetables as a main dish item, rather
than as a side. We address these shifts by providing our customers
with a diverse assortment of fresh produce along with innovative
ways to prepare healthy menu options."
PBH is a national non-profit organization whose mission is to
achieve increased daily consumption of fruits and vegetables for
better health by leveraging private industry and public sector
resources, motivating key consumer influencers, and promoting
fruits and vegetables directly to consumers.
PBH recognized Sysco as an industry leader in communicating the
importance of daily consumption of fruits and vegetables with its
customers and their patrons, using resources like the company's
ChefRef Foodie Magazine, FreshPoint newsletter and the Sysco
Healthy and Positive Eating (SHAPE) eNewsletter. Other efforts
included placing the "Fruits & Veggies—More Matters" logo on
approved packaging, using the logo in certain promotions, linking
to PBH informational sites in marketing collateral, and advocating
for PBH and its mission.
About Sysco
Sysco is the global leader in selling, marketing and
distributing food products to restaurants, healthcare and
educational facilities, lodging establishments and other customers
who prepare meals away from home. Its family of products also
includes equipment and supplies for the foodservice and hospitality
industries. The company operates 194 distribution facilities
serving approximately 425,000 customers. For Fiscal Year 2014 that
ended June 28, 2014, the company generated sales of more than $46
billion. For more information, visit www.sysco.com or connect with
Sysco on Facebook at www.facebook.com/SyscoCorporation.
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit
501(c)(3) consumer education foundation whose purpose is to
motivate people to eat more fruits and vegetables to improve public
health. The foundation is responsible for a variety of nutrition
education and marketing programs, including the Fruits &
Veggies – More Matters health initiative. PBH also achieves success
through industry and government collaboration. For more information
about PBH or to see how you can support the effort to increase
fruit and vegetable consumption for better health, visit
www.PBHFoundation.org.
CONTACT: Media Contact:
Charley Wilson
Vice President, Corporate Communications
281-584-2423
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