Culinary Circle® Announces Expanded Selection of Premium Grocery Products, New Brand Positioning
November 11 2015 - 2:10PM
Business Wire
Brand offers food enthusiasts more than 200
products across the grocery store; imported cookies and Panettone
join the specialty foods line in time for the holidays
Launched in 2008, the Culinary Circle® brand of
restaurant-inspired food is adding 24 new products to store shelves
this month in conjunction with the introduction of its new brand
positioning, logo and packaging. With additional new products
planned in early 2016, Culinary Circle will offer consumers more
than 200 items in categories across the grocery store.
Quality in every category and European imports for the
holidaysCulinary Circle products mirror the types of cuisine
offered at some of today’s most popular restaurants to help
consumers transform the casual dining experience at home. The brand
continues to offer the latest flavor combinations in its line of
prepared foods, as well as unique flavor profiles in its coffees,
vinegars, sauces and baking ingredients.
Customers will find the brand’s new products in categories
throughout the store. New items include:
- Delicious maple syrup in three new
flavors: blueberry, strawberry and raspberry
- Condiments, such as Wasabi Mustard and
Kosher Dill Pickles (whole, spears and sandwich slices)
- Specialty cheeses and deli meats for
any party platter
- Salsas, including Peach Pineapple with
Chipotle, as well as Mango Lime
- Grab-and-go sandwiches, soups, salads
and sides
- New pizza flavors, including Macaroni
& Cheese with Bacon, Chicken Marsala, Chicken Sriracha and
Pepperoni with Ranch
Culinary Circle also will offer new, limited-time, imported
seasonal items — traditional Panettone, a type of sweet bread
originally from Milan, and European Cookies with Belgian Chocolate.
Both items are considered holiday staples throughout Europe and
South America, and are now available at SUPERVALU-supplied grocery
stores in the United States. Other seasonal items include dark
chocolate and white chocolate cocoa mixes, which will be sold
separately or in a gift pack, perfect for a holiday host or
hostess.
“People who savor food have developed a strong affinity for
Culinary Circle,” said David Young, SUPERVALU’s vice president of
private brands. “We search the globe to deliver products with the
highest quality ingredients. Whether entertaining, serving a family
meal or finding the perfect gift for a foodie, Culinary Circle
brings premium deli, bakery, dairy and other specialty foods to the
table at an affordable price. It’s a brand that shoppers seek, love
and trust.”
As part of the brand refresh, Culinary Circle has a newly
designed logo and bold, new packaging, as well as a revamped
Facebook® page.
The brand also is launching a new integrated marketing campaign
called “Savor Life in the Circle™.” The new campaign will feature
digital advertisements, as well as new in-store signage and
merchandising, public relations support and in-store events. The
campaign emphasizes how quality food elevates any meal or
celebration, whether it’s already prepared or you’re doing the
cooking.
Culinary Circle products are available at SUPERVALU retail
banners, including CUB® Foods, FARM FRESH FOOD &
PHARMACY™, HORNBACHER’S®, SHOP ‘N SAVE® and SHOPPERS
FOOD & PHARMACY®, as well as independent local grocery
retailers nationwide.
For further information and to find a local retailer carrying
Culinary Circle products, visit www.culinarycircle.com or connect
on Facebook at www.Facebook.com/culinarycircle.
About Culinary Circle®Launched in 2008, the Culinary
Circle® brand is part of the SUPERVALU family of brands. In the
circle, our most important ingredient is you. With more than 200
premium items to choose from, Culinary Circle enables you to
elevate everything you make into a delicious success. Make every
eating occasion more festive and flavorful with our expansive array
of inspiring foods carefully curated to please sophisticated
palates like yours.
About SUPERVALU INC.SUPERVALU INC. is one of the largest
grocery wholesalers and retailers in the U.S. with annual sales of
approximately $18 billion. SUPERVALU serves customers across the
United States through a network of 3,395 stores composed of 1,854
independent stores serviced primarily by the Company’s food
distribution business; 1,342 Save-A-Lot stores, of which 901 are
operated by licensee owners; and 199 traditional retail grocery
stores (store counts as of Sept. 12, 2015). Headquartered in
Minnesota, SUPERVALU has approximately 40,000 employees. For more
information about SUPERVALU, visit www.supervalu.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20151111006293/en/
SUPERVALU INC.Luke Friedrich,
952-903-1657luke.friedrich@supervalu.comorSpongBob Ringer,
612-375-8548bob.ringer@spongpr.com
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