Wild Harvest Announces Plan to Source 100 Percent Cage-Free Eggs by Year End
August 05 2015 - 3:30PM
Business Wire
In keeping with its commitment to make it easier for families to
live well and within their budgets, the Wild Harvest® brand, part
of the SUPERVALU family of private brands, today announced plans to
make 100 percent of its shell eggs cage-free by year end.
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Wild Harvest plans to make all shell eggs
cage-free by year end (Photo: Business Wire)
“The Wild Harvest brand is focused on providing consumers with
affordable, organic and free-from products sourced from farmers,
ranchers and suppliers dedicated to environmentally and socially
conscious practices,” said David Young, SUPERVALU’s vice president
of private brands. “Our decision to move toward exclusively
cage-free eggs is just one more way we are expanding that
commitment.”
The Wild Harvest brand annually sells more than 38 million eggs
under 12 different product varieties or SKUs. Earlier this year,
the brand introduced a new 18-count cage-free egg, as well as a
free-range, Non–GMO Project-verified 12-count egg product.
Wild Harvest products are available at SUPERVALU retail banners,
including CUB® Foods, FARM FRESH® FOOD & PHARMACY,
HORNBACHER’S®, SHOP ‘N SAVE® and SHOPPERS FOOD & PHARMACY®, as
well as independent grocery retailers nationwide.
For further information and to find a local retailer carrying
Wild Harvest products, visit www.mywildharvest.com or connect on
Facebook at www.Facebook.com/WildHarvest.
About Wild Harvest®Launched in 2008, the Wild
Harvest® brand is part of the SUPERVALU family of brands. Wild
Harvest® now offers more than 300 products free from more than 100
undesirable ingredients that many consumers don’t want, as well as
many organic items that have earned the USDA’s strict organic
certification. Look for the USDA organic seal displayed on all Wild
Harvest® organic items. Wild Harvest® products come from farmers,
ranchers and suppliers that are dedicated to producing
high-quality, free-from foods. For more information, visit
www.mywildharvest.com.
About SUPERVALU INC.SUPERVALU INC. (NYSE: SVU) is one of
the largest grocery wholesalers and retailers in the United States
with annual sales of approximately $18 billion. SUPERVALU serves
customers across the United States through a network of 3,597
stores composed of 1,857 stores serviced primarily by the Company’s
food distribution business; 1,335 Save-A-Lot stores, of which 902
are operated by licensee owners; and 197 traditional retail grocery
stores (store counts as of June 20, 2015). Headquartered in
Minnesota, SUPERVALU has approximately 40,000 employees. For more
information about SUPERVALU, visit www.supervalu.com.
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SUPERVALU INC.Luke Friedrich,
952-232-9674luke.friedrich@supervalu.com
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