Includes Sponsorship with Brooklyn Nets
Three Branded Bars
to Open at Barclays Center, including Corona Extra Beach House Bar,
Casa Modelo and Ballast Point Bar
Modelo Especial
named Official and Exclusive Import Beer Sponsor of the Brooklyn
Nets
Corona Extra named
Official and Exclusive Import Beer Sponsor of Barclays
Center
Ballast Point
named an Official Craft Beer Sponsor of Barclays Center
BROOKLYN, Nov. 7, 2016 -
Constellation Brands is announcing its most comprehensive arena
sponsorship for Corona Extra, Modelo Especial and Ballast Point by
aligning with Barclays Center. The agreement, which also includes a
sponsorship of the Brooklyn Nets, features three individually
branded bars at Barclays Center, "official beer" marketing
designations and a wide-ranging array of marketing assets.
The new marketing alliance between Constellation
Brands, a leading producer and marketer of beer, wine and spirits,
and Brooklyn Sports & Entertainment, which controls and manages
Barclays Center and the Nets, has designated Corona Extra as the
Official Import Beer Sponsor of Barclays Center, Modelo Especial as
the Official Import Beer Sponsor of the Brooklyn Nets, and Ballast
Point as an Official Craft Beer Sponsor of Barclays Center.
Corona Extra will bring the beach to Barclays
Center with the Corona Extra Beach House Bar, which will be located
on the main concourse. The soon-to-open branded bar will have a
beach-like aesthetic, with island imagery and décor.
Casa Modelo, a Modelo Especial branded bar will be
open soon on the upper concourse. The bar will feature a fusion of
Brooklyn and Mexican imagery and décor.
A Ballast Point branded bar will be located on
Barclays Center's main concourse.
Corona Extra and Modelo Especial are the nation's
number one and number two imported beers, respectively. Ballast
Point is one of the fastest-growing craft brands in the country,
featuring dozens of unique and distinctive styles of beer.
Corona Extra and Modelo Especial will receive
marketing exposure during a wide variety of programming events at
Barclays Center, including Brooklyn Nets games, as well as through
digital platforms and in-arena signage.
Highlights of the sponsorship include marketing
exclusivity in the imported beer category for Corona Extra and
Modelo Especial, along with:
Corona Extra
-
Prominent indoor and outdoor arena signage
-
In-arena brand activations
-
Corona Extra Beach House branded bar on
the main concourse
-
Brand exposure during Barclays Center BROOKLYN
SHOW and BROOKLYN BOXING events.
-
Consumer VIP ticket experiences for select
Barclays Center events
Modelo Especial
-
Modelo Especial branded bar, Casa Modelo, on
upper concourse
-
In-arena game-night activations
-
Use of the Nets' marks at point-of-sale
-
Consumer VIP courtside experiences for select
games
Ballast Point
"Barclays Center has become a modern icon in the
sports and music world - a truly can't-miss venue for
entertainment," said Jim Sabia, chief marketing officer for
Constellation Brands' Beer Division. "We're thrilled to align with
Brooklyn Sports & Entertainment to further promote and build
our iconic Corona Extra and Modelo Especial brands in
Brooklyn."
"We are delighted that Constellations Brands sees
the exposure and brand-building opportunities for Corona Extra,
Modelo Especial, and Ballast Point by forming an alliance with
BSE," said Brooklyn Sports & Entertainment EVP of Global
Partnerships Mike Zavodsky.
As the number one imported beer in the U.S., Corona Extra sold more
than 116M cases in 2015 and next year will mark the brand's
20th year in the
top spot for the import beer category.
Modelo Especial is the fastest-growing beer and
the number two imported beer in America. Last year, the brand sold
more than 73MM cases.
Corona
Extra
Corona Extra is a pilsner-style lager with a golden hue that was
first brewed in Mexico in 1925. The refreshing flavor and carefree
attitude of Corona have made it the #1 imported beer in the U.S.
and the #5 beer brand overall. Corona has been helping consumers
"Find their Beach" in the U.S. since 1981. Corona Extra is
exclusively brewed, imported and marketed by Constellation Brands
for the U.S. market.
Modelo
Especial
Modelo Especial is a golden, full-flavored Pilsner-style Lager with
a clean, crisp finish whose original recipe was first brewed under
the vision to create a 'model' beer. As the #2 imported beer in the
U.S., more than 73MM cases of Modelo Especial were sold in 2015.
Modelo Especial is exclusively brewed, imported and marketed by
Constellation Brands for the U.S. market.
Ballast
Point
What started in 1996 as a small group of home brewers who simply
wanted to make great beer evolved into a team of adventurers known
today as Ballast Point. From bringing a hoppy twist to a porter, or
adding four types of malt to its amber ale, to creating a
breakthrough gold medal winning IPA, the San Diego-based company is
known for adding its own touch and asking if there's a better way.
Today as an internationally recognized leader in the craft brewing
and spirits industry, the company makes over 40 styles of beer.
About Constellation
Brands
Constellation Brands (NYSE: STZ and STZ.B) is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Canada, Mexico, New Zealand and Italy.
Constellation is a Fortune 500® company and one of the top
performing stocks in the S&P 500 Consumer Staples Index.
Constellation is the No. 3 beer company in the U.S. with high-end,
iconic imported brands such as Corona Extra, Corona Light, Modelo
Especial, Modelo Negra and Pacifico. The company's beer portfolio
also includes Ballast Point, one of the most awarded craft brewers
in the U.S. In addition, Constellation is the world's leader in
premium wine, selling great brands that people love, including
Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West,
Franciscan Estate, Ruffino and Jackson-Triggs. The company's
premium spirits brands include SVEDKA Vodka and Casa Noble
Tequila.
Based in Victor, N.Y., the company believes that
industry leadership involves a commitment to brand building, our
trade partners, the environment, our investors and to consumers
around the world who choose our products when celebrating big
moments or enjoying quiet ones. Founded in 1945, Constellation has
grown to become a significant player in the beverage alcohol
industry with more than 100 brands in its portfolio, sales in
approximately 100 countries, about 40 facilities and approximately
9,000 talented employees. We express our company vision: to elevate
life with every glass raised. To learn more, visit
www.cbrands.com.
About Brooklyn Sports &
Entertainment
Brooklyn Sports & Entertainment (BSE) develops and operates
state-of-the-art venues and manages premier sports franchises,
delivering dynamic content and experiences for audiences. BSE
oversees programming, marketing, sales, and operations for Barclays
Center and Long Island's new Coliseum, and manages and controls the
NBA's Brooklyn Nets and its Development League team, the Long
Island Nets, as well as the business operations of the NHL's New
York Islanders.
Barclays Center, which opened on September 28,
2012, offers 17,732 seats for basketball, 15,795 for hockey, and up
to 19,000 seats for concerts, and has 101 luxury suites, four
bars/lounges, four clubs, and 40/40 CLUB & Restaurant by
American Express.
Nassau Coliseum, scheduled to reopen April 5, 2017
after extensive renovation, will offer 13,000 seats for hockey,
13,500 for basketball, and 14,500 for standard concert
configurations, with the ability to flex up. The bowl will have a
theater seating option for 4,000 guests.
With a focus on emerging businesses, BSE
identifies and creates alliances, strategic partners and other
business opportunities to ensure the success of its assets. For
additional information, please visit Brooklynse.com.
Constellation Brands Media
Contact:
Jennifer Dohm, 312.873.9979,
Jennifer.Dohm@cbrands.com
Brooklyn Sports &
Entertainment Contacts:
Barry Baum, Chief Communications Officer, 718.942.9533,
bbaum@brooklynse.com
Mandy Gutmann, Communications Director, 718.942.9587,
mgutmann@brooklynse.com
Stuart Bryan, Communications Manager, 718.942.9574,
sbryan@broklynse.com
Brittany Borsanyi, Communications Coordinator, 718.942.9069,
bborsanyi@broklynse.com
Barclays center sponsorship
image
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Constellation Brands Inc via Globenewswire
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