Fans' Choice: Corona Extra Unveils Limited-Edition Boxing Bottles Featuring Top Premier Boxing Champions Series Fighters
August 01 2016 - 10:04AM
Current And Former
World Champions Voted On By Fans To Be Featured On Collectible
18-Packs Of The Nation's #1 Imported Beer
New York, August 1, 2016 -
Corona Extra, the #1 imported beer in the U.S., unveiled its 2016
limited-edition Premier Boxing Champions (PBC) series bottles in
conjunction with the July 30 "SHOWTIME CHAMPIONSHIP BOXING
presented by PBC" fight headlined by the featherweight world title
clash between Leo Santa Cruz and Carl Frampton from Barclays Center in Brooklyn, New
York.
The specially-wrapped collectible bottles are
available in Corona Extra 18-packs and feature the image, stats and
signature of select PBC boxers. Corona Extra held a fan vote on
social media earlier this year to select the featured boxers:
-
DEONTAY WILDER Heavyweight
World Champion
-
KEITH THURMAN Welterweight
World Champion
-
LEO SANTA CRUZ
Featherweight World Champion
-
DANIEL JACOBS
Middleweight World Champion
-
ABNER MARES
Former World Champion in 3 Divisions
-
DANNY GARCIA Welterweight
World Champion
"Corona is the #1 brand associated with boxing and
our consumers have such a passion for the sport," said John
Alvarado, Vice President, Brand Marketing - Corona Extra. "We're
looking forward to once-again offering these special, collectible
bottles to Corona and boxing fans around the country."
"The PBC Series is proud of our excellent, ongoing
relationship with Corona Extra and we value all of their support
for the best fights and fighters in the world. Featuring these
great athletes on collectible bottles will give fans another way to
connect to the sport and the fighters they love. The athletes
featured are all very proud and grateful to be included," said
Timothy Smith, Vice President, Haymon Boxing.
The Corona Extra Limited Edition boxing bottles
will be available in the U.S. from August 15 through October 31.
This is the fourth limited-edition boxing bottles collection that
Corona has released for consumers.
This spring Corona announced that it extended its
partnership with the PBC Series to serve as Presenting Sponsor and
Official Beer of the PBC Series. Also this year, Corona released
its first-ever boxing-themed TV commercial - Never Alone -
featuring PBC Series boxers Deontay Wilder, Leo Santa Cruz and
Danny Garcia.
For more information about Corona Extra and PBC
visit www.boxing.coronausa.com and www.premierboxingchampions.com
Consumers can also visit www.instagram.com/coronaboxing for a
chance to win a VIP boxing trip to a PBC fight, with a winner
selected twice per year.
Caption for attached photo: PBC fighter Leo Santa Cruz (left) and Constellation Brands'
VP of corporate communications for the beer division, Mike McGrew,
(right) unveil Corona Extra's 2016 limited-edition boxing bottle
collection on July 28 in New York.
About Premier Boxing
Champions
"Premier Boxing Champions" is a live boxing series created for TV
and cable by Haymon Boxing. The series features the greatest array
of international boxing talent in all weight divisions, with
fighters representing over 10 countries including the United States
and Mexico. From former Olympians to Champions of all
nationalities, the series can be seen on over ten networks in the
U.S., Canada, Mexico and the U.K., and heard on Sirius/XM satellite
radio as well.
About Corona Extra
Corona Extra is a pilsner-style lager with a golden hue that was
first brewed in Mexico in 1925. The refreshing flavor and carefree
attitude of Corona have made it the #1 imported beer in the U.S.
and the #5 beer brand overall. Corona has been helping consumers
"Find their Beach" in the U.S. since 1981.
Corona Extra is exclusively brewed, imported and
marketed by Constellation Brands for the U.S. market.
About Constellation
Brands
Constellation Brands (NYSE: STZ and STZ.B) is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Canada, Mexico, New Zealand and Italy. In
2015, Constellation was one of the top performing stocks in the
S&P 500 Consumer Staples Index. Constellation is the No.3 beer
company in the U.S. with high-end, iconic imported brands including
Corona Extra, Corona Light, Modelo Especial, Negra Modelo and
Pacifico. The company's beer portfolio includes Ballast Point, one
of the most awarded craft brewers in the U.S. Constellation is also
the world's leader in premium wine, selling great brands that
people love, including Robert Mondavi, Clos du Bois, Kim Crawford,
Meiomi, Mark West, Franciscan Estate, Ruffino and Jackson-Triggs.
The company's premium spirits brands include SVEDKA Vodka and Casa
Noble Tequila.
Based in Victor, N.Y., the company believes that
industry leadership involves a commitment to brand building, our
trade partners, the environment, our investors and to consumers
around the world who choose our products when celebrating big
moments or enjoying quiet ones. Founded in 1945, Constellation has
grown to become a significant player in the beverage alcohol
industry with more than 100 brands in its portfolio, sales in
approximately 100 countries, about 40 facilities and approximately
9,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more,
visit www.cbrands.com.
MEDIA CONTACT:
Jennifer Dohm: 312-873-9979
Jennifer.Dohm@cbrands.com
Tim Smith, Premier Boxing Champions
Timothy@haymonboxing.com
Hanna Bolte, Bolte Media for Premier Boxing
Champions: 310-497-5586
Hanna@BolteMedia.com
Corona Extra Premier Boxing
Champions
CX Boxing Bottle Unveil 2016
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Constellation Brands Inc via Globenewswire
HUG#2032297
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