Corona Extra Starts New Cinco de Mayo Tradition With the First Nationwide #LimeDrop
May 05 2016 - 9:15AM
Actor Diego Boneta
partners with the number one imported beer in the United States to
encourage fans to share photos of their best #LimeDrop
CHICAGO, Ill., May 5, 2016 -
Today, Corona Extra is asking fans everywhere to grab their friends
and ready their limes, to take part in the first-ever nationwide
Lime Drop to celebrate Cinco de
Mayo.
To participate, fans simply follow Corona Extra on Facebook,
Twitter or Instagram, capture and share a photo of their most
creative Corona Extra Lime Drop and tag the brand on Facebook,
Twitter or Instagram using #LimeDrop at the most Cinco time of the
year, 5:55 p.m. local time on May 5.
"We've been proud to play a part in consumers'
Cinco celebrations in the U.S. for the past 35 years," said John
Alvarado, vice president, brand marketing at Constellation Brands.
"Since everyone knows Corona and lime are the perfect pair, what
better way to celebrate than bring the two together to celebrate
Cinco de Mayo?"
Diego Boneta will be sharing his own unique Corona
Extra Lime Drop photo while encouraging fans to share theirs at
5:55 p.m. on May 5, to find their beach and celebrate the countdown
to Cinco de Mayo.
"The second you crack open your Corona and drop in
a lime, you just know instantly that it's time to unwind and have a
good time," said Diego Boneta, who has triple citizenship in
Mexico, Spain and the United States. "That's why I am looking
forward to joining fans nationwide in celebrating Cinco de Mayo
with the Corona Extra Lime Drop."
Corona Extra was introduced in the United States
in 1981 and is the #1 selling imported beer in the U.S. and the #5
selling beer overall. Last year in the two weeks surrounding May 5,
consumers bought more than 145 million bottles of Corona Extra
accounting for 51 percent of all beer sales, making it the #1 beer
of Cinco.
For more information on the nationwide Corona
Extra Lime Drop, visit Corona Extra USA on Facebook, Twitter and
Instagram, and at coronaextrausa.com.
About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B) is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Canada, Mexico, New Zealand and Italy. In
2015, Constellation was one of the top performing stocks in the
S&P 500 Consumer Staples Index. Constellation is the no.3 beer
company in the U.S. with high-end, iconic imported brands including
Corona Extra, Corona Light, Modelo Especial, Negra Modelo and
Pacifico. The company's beer portfolio includes Ballast Point, one
of the most awarded craft brewers in the U.S. Constellation is also
the world's leader in premium wine, selling great brands that
people love, including Robert Mondavi, Clos du Bois, Kim Crawford,
Meiomi, Mark West, Franciscan Estate, Ruffino and Jackson-Triggs.
The company's premium spirits brands include SVEDKA Vodka and Casa
Noble Tequila.
Based in Victor, N.Y., the company believes that
industry leadership involves a commitment to brand building, our
trade partners, the environment, our investors and to consumers
around the world who choose our products when celebrating big
moments or enjoying quiet ones. Founded in 1945, Constellation has
grown to become a significant player in the beverage alcohol
industry with more than 100 brands in its portfolio, sales in
approximately 100 countries, about 40 facilities and approximately
9,000 talented employees. We express our company vision, "to elevate life with every glass raised". To learn
more, visit www.cbrands.com.
MEDIA CONTACT:
Jennifer Dohm: 312-873-9979
Jennifer.Dohm@cbrands.com
Constellation Brands Logo
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Constellation Brands Inc via Globenewswire
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