Standard Register To Launch SMART Franchise Marketing at IFA Annual Convention
February 17 2015 - 09:00AM
Business Wire
Franchisees Can Achieve Local Marketing
Success, Receive 1:1 Support With Common Challenges
Standard Register (NYSE: SR), a leading provider of workflow,
content and analytics, will introduce attendees of the
International Franchising Association (IFA) annual convention to
SMART Franchise Marketing, a solution designed to drive local
marketing success and ensure brand consistency through an effective
cloud-based platform.
SMART Franchise Marketing recognizes the need for franchisees to
leverage the benefits of ever-growing CRM data and social channels
for local marketing initiatives, without franchisors losing control
of their brand identity. Franchises within business, commercial and
residential, and personal services sectors can harness an
integrated approach to the design, production and distribution of
online, offline and on-product marketing communication tactics.
“SMART Franchise Marketing provides franchisees with immediate
access to a simple solution for ordering personalized marketing,
direct mail, point-of-purchase signage and campaign materials in
just the right amounts,” said Shawn Dan, franchise solutions
director, Standard Register. “This is a franchise business
application designed for Standard Register’s SMARTworks® technology
platform to leverage and manage branded content across distributed
sales channels.”
Dan said Standard Register’s research confirms franchisee
marketing services and enablement, armed with the right formula of
distribution, technology and tactics, is the cornerstone of
results-driven marketing success for franchisors. A major reason is
that the approach can significantly increase the marketing adoption
across the franchise, increasing brand awareness and consistency.
He noted a current personal services franchise customer with more
than 2,500 units saw over 80 percent franchisee marketing adoption
and a double-digit increase in store traffic as a result.
Standard Register’s Marketing Services Studio can provide 1:1
support to individual franchises, which also fosters higher
adoption. Specialists with visibility into the world of franchising
help with common marketing challenges like in-store visuals, direct
marketing campaigns and social media management.
That visibility has been powered in part by Standard Register’s
enrollment of several dozen employees in IFA’s Certified Franchise
Executives (CFE) program. “We believe that becoming a strategic
marketing partner to our franchise customers depends on us staying
very current in our understanding the relationships, business
practices, history, legislation and financial nuances involved in
franchises,” said Dan, who will join the latest class of CFE
graduates at the IFA convention.
About Standard RegisterStandard Register (NYSE:SR) is
trusted by the world’s leading companies to advance their
reputations and add value to their operations by aligning
communications with corporate brand standards. Providing
market-specific insights and a compelling portfolio of workflow,
content and analytics solutions to address the changing business
landscape in healthcare, financial services, manufacturing,
transportation and retail markets, Standard Register is the
recognized leader in the management and execution of
mission-critical communications. More information is available at
http://www.standardregister.com.
Standard RegisterInvestor and media contact:Carol Merry,
614-383-1624carol.merry@fahlgren.com
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