Shannon Jamieson Driver promoted to lead
marketing across all Scripps Networks brands in the U.S., as
company creates new cross-company positions
Scripps Networks Interactive, one of the world’s leading
developers of lifestyle video content, has created new senior roles
designed to optimize the effectiveness of marketing, brand
integration and research across its U.S. networks. The appointments
follow last month’s promotion of Kathleen Finch to a new
cross-network role as Chief Programming, Content & Brand
Officer for Scripps Networks.
Shannon Jamieson Driver, who currently leads marketing and
creative services for HGTV, DIY Network and Great American Country,
has been appointed to a new role as Senior Vice President, Network
Marketing & Creative Services. Driver will now assume overall
responsibility for all six of Scripps Networks’ domestic brands,
including Food Network, Cooking Channel and Travel Channel, with
the marketing teams for those brands now reporting to her. In her
new role, Driver will be tasked with developing a more integrated
cross-network marketing strategy, designed to enhance Scripps
Networks’ ability to connect key programming priorities with
consumers across the United States.
Driver has played a key role in establishing HGTV to its
position as one of the most popular cable TV networks in the United
States, with 15 consecutive months of year-on-year ratings growth.
In August, HGTV was the leading cable network for women aged 25-54,
for the third month in a row. Driver was recently named Marketer of
the Year by Cablefax magazine, reflecting her achievements in
driving audience and brand recognition.
Gabriel Gordon, who currently leads research for Food Network
and Cooking Channel, has been promoted to lead brand research
across all of Scripps Networks Interactive’s brands. As Vice
President of Network Research, Gordon will head the company’s
efforts to develop deeper understanding of audience behavior on all
U.S. networks including HGTV, Travel Channel, DIY Network and Great
American Country.
Freddy James has been named Senior Vice President, Network
Integrated Programming, working across all six brands to leverage
programming content, on-air talent and digital programming
extensions to create seamless and convergent integration
opportunities. As Senior Vice President, Strategic Planning and
Program Integration, James has played a key role in working with
programming teams to develop integrated programming and digital
partnerships on HGTV, DIY Network and Great American Country, and
will now work additionally with teams at Food Network, Cooking
Channel and Travel Channel to drive strategic content creation
across all brands.
Alaka Williams has been appointed Senior Vice President of
Network Human Resources, operating across all of Scripps Networks’
brands in the United States. Williams currently leads human
resources for Travel Channel. She will continue to report to Chief
Human Resources Officer NJ Pesci, and will work closely with
Kathleen Finch in her new role as the business takes a more
coordinated approach to content creation, scheduling and
marketing.
“As we bring together the incredible strength of our media
brands, we need to have creative, flexible and smart leaders to
enable us to take advantage of the opportunities available to us,”
said Finch. “The appointments we are making today are proven
executives whose ability to work across both the creative and
commercial sides of our business will be critical as we seek to
further optimize our capabilities across all of our brands and
build audience share.”
In a related move, Cheryl Middleton Jones has been appointed
Senior Vice President of International Human Resources. Reporting
to NJ Pesci, she will work closely with Jim Samples, President of
Scripps Networks International, overseeing HR initiatives and
development outside the United States as the company continues to
expand rapidly around the globe.
Shannon Jamieson Driver joined Scripps Networks Interactive in
2004, and has served in various roles across the company’s
home-related brands, including ad sales marketing, experiential
marketing and brand partnerships. She was appointed Senior Vice
President of Marketing & Creative Services for HGTV, DIY
Network and Great American Country in 2014. Driver joined the
company from the advertising division of leading public relations
firm Edelman, where she worked across multiple accounts with
clients in healthcare, financial services and consumer goods.
Gabe Gordon moved to Scripps Networks Interactive in 2005 as
Vice President of Brand Research and Strategic Insights for the
company’s food brands including Food Network, Cooking Channel and
food.com, overseeing programming, marketing and brand research. He
has more than twenty years’ experience in audience research, having
begun his career with roles at both HBO and Showtime. Prior to
joining Scripps Networks, Gordon was Vice President of Programming,
Marketing and Online Research for Court TV.
Freddy James began his Scripps Networks career as a producer in
1997, overseeing productions such as HGTV Dream Home and the Rose
Parade. He was appointed Senior Vice President, Strategic Planning
and Program Integration in 2013, to head content strategy
development around integration, digital convergent content and
co-branded opportunities with media outlets including HGTV Magazine
and others.
Alaka Williams has almost twenty years’ experience in a variety
of human resources leadership roles. For the last five years, she
has headed human resources for Travel Channel, based in the
company’s Chevy Chase headquarters as a key member of the network’s
senior management team. She joined Travel Channel from Live Nation,
where she was Regional Human Resources Director for the company’s
North American music division. Williams previously held senior HR
roles with non-profit early childhood education national
organization Zero To Three, and with KinderCare Learning Centers,
Inc.
Cheryl Middleton Jones has been part of the human resources team
at Scripps Networks Interactive since 2011, and recently returned
to the company’s Knoxville, Tennessee, headquarters after nearly
two years heading human resources at the company’s offices in
Singapore. Middleton Jones previously spent almost ten years in a
number of HR roles at banking and financial services group ING,
having started her career at multinational conglomerate
Honeywell.
About Scripps Networks Interactive
Scripps Networks Interactive (NYSE: SNI) is one of the leading
developers of engaging lifestyle content in the home, food and
travel categories for television, the Internet and emerging
platforms. The company's lifestyle media portfolio comprises
popular television and Internet brands HGTV, DIY Network, Food
Network, Cooking Channel, Travel Channel and Great American
Country, which collectively engage more than 190 million U.S.
consumers each month. International operations include TVN,
Poland’s premier multi-platform media company; UKTV, an independent
commercial joint venture with BBC Worldwide; Asian Food Channel,
the first pan-regional TV food network in Asia; and lifestyle
channel Fine Living. The company’s global networks and websites
reach millions of consumers across North and South America, Asia,
Europe, the Middle East and Africa. Scripps Networks Interactive is
headquartered in Knoxville, Tenn. For more information, please
visit scrippsnetworksinteractive.com.
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Scripps Networks InteractiveDylan Jones,
865-560-5068DJones@scrippsnetworks.com
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