Sun Life Financial commitment to diabetes
totals more than $17
million
TORONTO, Oct. 18, 2016 /CNW/ - Sun Life Financial
Inc. (TSX: SLF) (NYSE: SLF) is proud to be teaming up with the
Canadian Football League (CFL) in the fight against diabetes. This
unique collaboration, now in its fourth year, encourages Canadians
to take a type 2 diabetes online risk test at
www.sunlifeagainstdiabetes.ca, reminding Canadians that knowing
their risk level is simple yet vital.
"We are excited to join forces with the CFL to encourage
football fans and Canadians to take charge of their health and
understand their type 2 diabetes risk," said Paul Joliat, Assistant Vice-President,
Philanthropy & Sponsorships, Sun Life Financial. "Currently,
one in three Canadians is affected by diabetes or prediabetes. The
good news is that 90% of those impacted by the disease have type 2
diabetes which can be delayed and/or prevented with healthy eating,
exercise, and of course, identifying your risk."
This year, Sun Life and the CFL are launching a multi-media
campaign to engage fans through tweets, photos and videos to raise
awareness for diabetes and its related complications. Through
healthy eating and exercise tips, CFL players from each of the nine
teams will be helping to motivate fans to take charge of their
health, learn their type 2 diabetes risk and take the necessary
action to prevent and/or delay its onset.
"We are thrilled to team up with Sun Life in their efforts to
raise awareness for diabetes prevention," said CFL Commissioner,
Jeffrey L. Orridge. "We hope to
inspire our fans to be leaders in the fight against the disease and
go online to take the test."
As part of an overall diabetes awareness campaign, Sun Life is
also working alongside the Canadian Diabetes Association (CDA)
throughout October and November to encourage Canadians to get
screened and potentially prevent new cases of type 2 diabetes.
Since announcing support of the cause in late 2012, Sun Life has
proudly committed more than $17
million in support of diabetes awareness, prevention, care
and research initiatives.
Canadians are urged to get involved. Visit
www.sunlifeagainstdiabetes.ca to take the type 2 diabetes online
risk test or visit www.cfl.ca/sunlife for more information and to
watch the player videos.
About Sun Life Financial
Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth
products and services to individuals and corporate customers. Sun
Life Financial has operations in a number of markets worldwide,
including Canada, the United States, the United Kingdom, Ireland, Hong
Kong, the Philippines,
Japan, Indonesia, India, China,
Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30,
2016, the Sun Life Financial group of companies had total
assets under management of $865
billion. For more information please visit
www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE) and Philippine (PSE) stock exchanges under the
ticker symbol SLF.
About the Canadian Football League
Today's CFL is more than just our great game of football. It's fans
sharing their excitement for what they see on the field, and what
they experience off it. Stay up to date on all the non-stop action
at CFL.ca. And join all of Canada
as we celebrate the 104th Grey Cup, presented by Shaw,
next November in Toronto.
Note to Editors: All figures in Canadian
dollars.
Media Relations Contact:
Alessandra Nigro
Manager, Corporate Communication
Sun Life Financial
T. 416-979-4884
C. 416-859-6918
alessandra.nigro@sunlife.com
SOURCE Sun Life Financial Canada