By James Sterngold 

Former J.P. Morgan Chase & Co. executive Blythe Masters has been appointed nonexecutive chairwoman of Santander Consumer USA Holdings, the subprime auto lending unit of the Spanish banking company.

Ms. Masters won't assume a management role at the Dallas-based auto lending unit, which is 60% owned by Santander Holdings USA, the American holding company for Banco Santander SA.

After leaving J.P. Morgan last year, Ms. Masters became chief executive officer of a financial technology startup, Digital Asset Holdings LLC. She will retain that position, Santander said.

In her last position at J.P. Morgan, Ms. Masters was head of the global commodities business, but she also served before that as a senior official in handling regulatory matters and was chief financial officer of the investment bank. Her financial expertise could be important to Santander Consumer, which has had problems with regulators and relies on a business model that requires outside funding.

Until earlier this month, the chairman and chief executive of the auto lending company, one of the largest in the country, was Thomas Dundon, a founder. He resigned his positions following a broader shake-up of Santander's top management.

Santander Holdings USA has appointed a new chairman and a new chief executive since late last year, both of them also former J.P. Morgan executives.

In addition to the appointment of Ms. Masters as a nonexecutive chairwoman of the board of the auto lending company, Santander said it had appointed six new board members for Santander Consumer USA.

These new directors include José García Cantera, Senior Executive Vice President of Banco Santander; Victor Hill, managing director of Santander Consumer in the U.K.; Mónica López-Monís Gallego, Banco Santander's chief compliance officer; Javier Maldonado, head of the Spanish bank's regulatory and risks division; Robert J. McCarthy, chairman of Hotel Development Partners; and William Rainer, the former chairman of the Commodity Futures Trading Commission.

For the first quarter, Santander Consumer USA reported net income of $289 million, up from $81.5 million a year earlier. It had total loan originations of $7.4 billion in the first quarter.

In February, Santander Consumer USA settled federal allegations that it had improperly repossessed more than 1,100 vehicles from military service members without required court orders. It agreed to pay $9.4 million without admitting to or denying the allegations.

The company also disclosed last year that it received a civil subpoena from the Justice Department requesting documents about its subprime loan underwriting and securitization practices, as well as a similar request from the Securities and Exchange Commission.

Write to James Sterngold at james.sterngold@wsj.com

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