BOSTON, June 4, 2015 /PRNewswire/ -- Santander Bank,
N. A. received the "Best Digital Platform" award from Innovation
Enterprise, an independent business-to-business multi-channel media
brand, for its suite of technologies consumers can use to apply for
its extra20 checking product.
"This recognition is a testament to our focus on bringing
innovative digital solutions to our customers," said Maria Tedesco, Managing Director of Retail
Banking and Customer Experience at Santander. "By upgrading our
digital platform with advanced digital marketing, an enhanced
website, and a leading digital application for online account
opening, we improved the experience for customers enrolling in our
extra20 checking product."
Santander revamped its digital strategy when it launched its
extra20 checking product by updating its suite of
technologies. Since making these investments, Santander has tripled
digital's contributions to its retail banking franchise. Santander
worked with Providence, RI-based
financial technology firm Andera on this project.
"We applaud Santander for applying key strategies and campaigns
to improve its digital presence," said Harriet Connolly, Conference Organizer at
Innovation Enterprise. "Santander stood out from the other nominees
for the tremendous strides it made in engaging customers and
creating a relationship and brand story through its digital
strategy."
Santander launched its extra20 checking product in
October 2013. It is the only checking
account in the United States that
pays customers $20 each month simply
for making at least $1,500 in direct
deposits and paying at least two bills online during the same
period.
Consumers can find out more about Santander's extra20
checking by visiting www.santanderbank.com/extra20.
For more information on Innovation Enterprise, visit
www.theinnovationenterprise.com.
About Santander
Santander Bank, N.A. is
one of the largest retail banks in the
United States by deposits. Its main corporate offices
are in Boston and it operates
principally in Connecticut,
Delaware, Massachusetts, New
Hampshire, New Jersey,
New York, Pennsylvania and Rhode Island. Santander's 9,703 employees
serve its 1.8 million customers through the Bank's 703 branches,
2,092 ATMs, call centers, website and mobile app. Supervised by the
Office of the Comptroller of the Currency and a member of the
Federal Deposit Insurance Corporation, Santander in the United States is a wholly-owned,
financially autonomous subsidiary of Banco Santander (NYSE: SAN), a
global commercial and retail bank. For more information about
Santander, visit www.santanderbank.com or call 877-768-2265.
MEDIA CONTACT:
Nancy Orlando
Public Relations Manager
nancy.orlando@santander.us
617.757.5765
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SOURCE Santander Bank, N.A.