By Jeannette Neumann 

MADRID-- Banco Santander SA said first-quarter net profit rose 32% from a year earlier on higher fees and stronger lending in the bank's European consumer finance and Latin American units.

The Spanish lender, the eurozone's largest by market value, posted net profit of EUR1.72 billion ($1.87 billion), up from EUR1.3 billion a year earlier.

It reported net interest income of EUR8.04 billion, up 15% from a year ago.

Net interest income, a key driver of profit for retail banks such as Santander, is the difference between what lenders pay clients for deposits and charge for loans.

The figures beat analysts' estimates, lifting Santander's shares 0.9% in late morning trading in Madrid.

Net loans to customers were up 14% in the first quarter from the year before, bolstered by particularly strong lending in Santander's Latin American units, its European consumer finance unit as well as in the U.K. and the U.S. Among Santander's main units, only Portugal posted a decrease in lending, where net loans fell 4.9% year-over-year.

The growth in Santander's loan volume comes amid a push by Executive Chairman Ana Botín to turn billions of euros in capital the bank raised in January into new loans for individuals and businesses.

"When we raised capital in January, we said our goal was to target organic growth in our core markets forecast to achieve strong economic recovery," Ms. Botín said Tuesday.

Ms. Botín, who took the helm of the mammoth bank in September after the sudden death of her father, said earlier this year that Santander will forgo major acquisitions to grow its balance sheet, targeting new loan issuance instead.

Her strategy is a shift from the modus operandi under her father, Emilio Botín, who voraciously snatched up lenders across the globe during his three decades as chairman, expanding Santander from a small, regional Spanish lender into the eurozone's largest bank.

"Santander's strong increase in lending reflects our commitment to helping our customers grow," Ms. Botín said Tuesday.

Portugal was also a weak spot in terms of credit quality. The bank's unit there reported a year-over-year increase in the ratio of bad loans to total lending. The unit's non-performing loan ratio increased to 8.96% in the first quarter from 8.26% a year earlier. In neighboring Spain, in the midst of a steady recovery from a building frenzy that began to flounder in 2008, the bad-loan ratio fell to 7.25% in the first quarter from 7.61% a year earlier.

Still, the Portuguese unit is gaining market share, Chief Financial Officer José García Cantera told analysts, and Santander remains interested in making a bid for small lender Novo Banco SA.

Santander's overall ratio of soured loans dropped to 4.85%.

The economies of the U.S., Mexico and Poland are expected to grow by more than 3% in 2015, while Spain, the U.K. and Chile should grow more than 2.5%, Santander said Tuesday. In Brazil, on the other hand, Santander expects the economy to contract by around 1%.

Santander touts its geographical diversity as a competitive advantage that allows strong growth in some countries to counterbalance weakness in others where the bank has major units.

In Santander's main banking units, only Chile posted lower first-quarter net profit, which dropped 11% to EUR109 million, driven by inflation, executives said. In Spain, in contrast, net profit jumped 42% to EUR357 million on better lending income and fewer provisions against losses on bad loans.

A strengthening Spanish economic recovery has helped to buoy revenue growth in Santander's home market in recent quarters. The Spanish Prime Minister Mariano Rajoy on Monday said the government expects the country's economy to expand by 2.9% this year, up from a previous target of 2.4%.

Despite that, many individuals and businesses in Spain remain focused on paying down existing loans, eschewing new ones. The deleveraging process is an uphill battle for Ms. Botín as she seeks to grow Santander's loan book in Spain to further boost profitability.

Santander said net loans in Spain were up 0.2% year-over-year. Loans also increased slightly from the fourth quarter of last year to this quarter.

Deleveraging in the first quarter was particularly acute in mortgage loans, Santander said, meaning more customers were paying off their home loans than taking out new ones. New businesses and consumer loans in the first quarter, in contrast, outpaced the rate at which old loans were being paid off, increasing the total loan volume to such borrowers.

"One basically balances out the other," Mr. Cantera said. "New production of loans is clearly positive in the quarter." Executives, however, cautioned about lending profitability in coming quarters, as strong competition pushes down the rates Santander and other banks can charge borrowers for new loans. "Going forward, the pressure in terms of margins is going to mount," he said.

Santander said Tuesday that its capital ratio under Basel III "fully loaded" criteria was 9.7% at the end of the first quarter, in line with what the bank had said following its capital increase.

Institutional investors in January welcomed Santander's sale of EUR7.5 billion in new shares, a move meant to quiet perennial concerns that the lender's balance sheet was weaker than its peers.

The bank should strengthen its capital cushion even more, Barclays PLC analysts wrote in a research report last month. "Although Santander's capital position is now much improved, we don't think it is yet in quite the right place," the analysts said.

Write to Jeannette Neumann at jeannette.neumann@wsj.com

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