By Rogerio Jelmayer and Luciana Magalhaes 

SÃO PAULO--Brazil's JBS SA is planning to sell shares in its new processed foods and poultry division, raising some 3 billion Brazilian reais ($1.36 billion) that would be used to pay down debt and make investments, according to three people familiar with the deal.

JBS, the world's biggest meatpacker in terms of revenue, has hired five investment banks-- Bradesco BBI, Itaú BBA, Banco Santander, BTG Pactual and J.P. Morgan--to manage the deal, according two of the people. More banks may be added to the group, they said.

A JBS spokesman declined to comment. The news was first published on the website of local news magazine Exame.

Timing will depend on market conditions, one of the people said. Another said the deal could be done this year.

JBS faces a challenging scenario in the equity market, despite some signs of improvement in recent weeks. Brazilian companies have been struck by a double-whammy in global capital markets: the reduction of monetary stimulus by the U.S. Federal Reserve, which has led investors to pull money out of emerging markets, and concerns about the state of the economy in China, Brazil's largest trade partner.

The outlook has improved in recent weeks amid signals that the Fed's stimulus tapering will be a slow process, and that plenty of money is still being pumped into global markets. Still, so far this year, no company has tapped the equity market in Brazil.

JBS Foods was created at the end of last year to oversee assets such as Seara Brasil, bought from Marfrig Alimentos SA for 5.85 billion reais at the end of 2013. The unit is a major player in the poultry market in Brazil, where it competes with BRF SA, the largest producer and exporter of poultry.

The unit's annual revenues are expected to reach around 12 billion reais, according to one of the people, more than a tenth of JBS's net revenue of 93 billion reais in 2013.

JBS said the firm will release JBS Foods' results separately in its first quarter results. According to one of the people familiar with the deal, that will help give investors a better idea of the size and scope of the company.

JBS had net debt of 23.75 billion reais at the end of 2013, up from 22.4 billion reais at the end of the third quarter.

Write to Rogerio Jelmayer at rogerio.jelmayer@wsj.com and Luciana Magalhaes at luciana.magalhaes@wsj.com

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