Current Report Filing (8-k)
November 09 2016 - 4:23PM
Edgar (US Regulatory)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
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Date of Report (Date of Earliest Event Reported):
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October 31, 2016
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The Boston Beer Company, Inc.
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(Exact name of registrant as specified in its charter)
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Massachusetts
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001-14092
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04-3284048
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(State or other jurisdiction
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(Commission
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(I.R.S. Employer
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of incorporation)
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File Number)
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Identification No.)
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One Design Center Place, Suite 850, Boston, Massachusetts
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02210
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(Address of principal executive offices)
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(Zip Code)
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Registrant’s telephone number, including area code:
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(617) 368-5000
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Not Applicable
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Former name or former address, if changed since last report
Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any
of the following provisions:
[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Item 8.01 Other Events
The following Officers and Directors of the Company entered into individual sales plans
pursuant to Rule 10b5-1 of the Securities Exchange Act of 1934, as amended, for trading in shares
of the Company’s Class A Common Stock (each, a “10b5-1 Plan”): David A. Burwick, Director, on
October 31, 2016; C. James Koch, Chairman and Founder, on November 7, 2016; Martin F. Roper,
President and Chief Executive Officer, on November 7, 2016; Quincy B. Troupe, Senior Vice
President, Supply Chain, on November 7, 2016; John C. Geist, Chief Sales Officer, on November 7,
2016; and Tara L. Heath, Vice President, Legal and Deputy General Counsel, on November 7, 2016.
The aggregate number of shares that may be sold pursuant to these 10b5-1 Plans is 280,342 shares.
The purpose of each of these 10b5-1 Plans is to provide liquidity and investment diversification.
Once executed, transactions under each 10b5-1 Plan will be disclosed publicly through Form 4 and/or
Form 144 filings with the Securities and Exchange Commission to the extent applicable.
On November 7, 2016, the Company entered into a 10b5-1 Plan to repurchase up to $45 million of
the Company’s Class A Common Stock during the period commencing December 1, 2016 and ending March
31, 2017.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
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The Boston Beer Company, Inc.
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November 9, 2016
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By:
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/s/ Martin F. Roper
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Name: Martin F. Roper
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Title: Chief Executive Officer
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