Sprint Announces Retail Agreement with Dixons Carphone – Europe’s Leading Wireless Retailer
July 02 2015 - 2:00AM
Business Wire
Dixons Carphone to work with Sprint on a pilot
to build and operate approximately 20 new Sprint retail stores
Sprint (NYSE:S) and Dixons Carphone today announced a commercial
relationship that pairs Sprint with a premier European consumer
electronics retailer renowned for innovation in wireless retail
sales. The relationship is expected to accelerate Sprint’s retail
transformation, and is the latest inventive move to grow its number
of retail stores.
As part of the arrangement, in coming months Sprint will work
closely with Dixons Carphone Connected World Services (CWS)
division on a pilot program to build and operate about 20 new
Sprint stores in select U.S. markets. These Sprint stores will
operate similarly to the third-party retailers who operate
Sprint-branded wireless stores across the U.S. Sprint will own and
staff the stores while CWS will manage them. CWS will also apply
its expertise and best practices across all of Sprint’s sales
channels.
Dixons Carphone is Europe's leading specialist electrical and
telecommunications retailer and services company and is recognized
as a global retail innovator with world-class retail expertise. In
a former joint venture with Best Buy, the company helped launch
Best Buy Mobile.
This agreement is the latest in Sprint’s strategy to expand its
distribution and provide shoppers with a better customer
experience. Earlier this year, Sprint quickly and cost-effectively
doubled the number of corporate-owned stores by opening Sprint at
RadioShack in 1,435 locations, which are currently undergoing
renovation. Sprint has also launched Direct 2 You, a one-of-a-kind
service that brings a personalized sales experience directly to
customers whenever and wherever they want – for free.
“Sprint is going to offer customers a greatly enhanced
experience in buying wireless products and services,” said Sprint
CEO Marcelo Claure. “We are partnering with the world’s leading
wireless retailer to improve the customer experience in our stores.
Dixons Carphone has the expertise and capabilities to accelerate
this important part of our transformation journey.”
“We are delighted to be working with Sprint and to be a part of
a transformation in their business that is already making
impressive headway,” said Andrew Harrison, Dixons Carphone Deputy
Group Chief Executive and CEO of CWS. “This is a very exciting
venture for us, and is a significant step in growing our CWS
business in the US. We bring specialist knowledge and skills to
this relationship and will be looking to deliver innovation and
outstanding customer service under the Sprint brand.”
If the pilot stores prove to be successful Sprint and Dixons
Carphone will establish a joint venture to open and operate a
substantial number of new Sprint-branded stores across the U.S. The
two companies will equally fund the start-up costs of the joint
venture and each will initially have 50 percent ownership
interest.
About Sprint:
Sprint (NYSE: S) is a communications services company that
creates more and better ways to connect its customers to the things
they care about most. Sprint served more than 57 million
connections as of March 31, 2015 and is widely recognized for
developing, engineering and deploying innovative technologies,
including the first wireless 4G service from a national carrier in
the United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national
and international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past four years.
You can learn more and visit Sprint at www.sprint.com or
www.facebook.com/sprint and www.twitter.com/sprint.
SAFE HARBOR
This release includes “forward-looking statements” within the
meaning of the securities laws. The words “may,” “could,” “should,”
“estimate,” “project,” “forecast,” “intend,” “expect,”
“anticipate,” “believe,” “target,” “plan,” “will,” “providing
guidance,” and similar expressions are intended to identify
information that is not historical in nature. All statements that
address operating performance, events, or developments that we
expect or anticipate may occur in the future — including statements
relating to the agreements with Dixons Carphone, as well as
statements expressing general views about future operating results,
brand distribution, and efficiencies of such transaction — are
forward-looking statements. Forward-looking statements are
estimates and projections reflecting management’s judgment based on
currently available information and involve a number of risks and
uncertainties that could cause actual results to differ materially
from those suggested by the forward-looking statements. With
respect to these forward-looking statements, management has made
assumptions regarding, among other things, the ability to
operationalize the anticipated benefits from the transaction,
including the creation of the joint venture, as well as anticipated
efficiencies of the agreement. Sprint believes these
forward-looking statements are reasonable; however, you should not
place undue reliance on forward-looking statements, which are based
on current expectations and speak only as of the date when made.
Sprint undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law. In addition,
forward-looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially
from our company's historical experience and our present
expectations or projections. Factors that might cause such
differences include, but are not limited to, those discussed in
Sprint Corporation’s Annual Report on Form 10-K for the period
ended March 31, 2015. You should understand that it is not possible
to predict or identify all such factors. Consequently, you should
not consider any such list to be a complete set of all potential
risks or uncertainties.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150701006745/en/
SprintMedia:Barbara Mellott,
913-315-1986barbara.j.mellott@sprint.comorScott Sloat,
240-855-0164scott.sloat@sprint.comorInvestors:Jud Henry,
913-794-7393jud.d.henry@sprint.com
SentinelOne (NYSE:S)
Historical Stock Chart
From Mar 2024 to Apr 2024
SentinelOne (NYSE:S)
Historical Stock Chart
From Apr 2023 to Apr 2024