Roger Solé, CMO of TIM Brasil, to Lead Hispanic Business Unit and Innovation at Sprint
April 27 2015 - 06:08PM
Business Wire
Sprint creates Hispanic business unit to lead
in the fastest growing consumer segment
Sprint (NYSE:S) announced today the appointment of Roger Solé in
a dual role: senior vice president for the Hispanic market and
senior vice president of Innovation.
Solé, who will report to CEO Marcelo Claure, assumes a newly
created role to lead all functions in Sprint’s new Hispanic
business unit. Sprint sees the Hispanic market as one of the
fastest growing segments of the U.S. population and an area where
the company can gain leadership. On the innovation front, Claure
said, Sprint welcomes an established global leader with years of
experience in bringing new and different products and services to
light.
Solé also will assume the role as president of Sprint Puerto
Rico. All business functions in Puerto Rico will report to Solé,
including general manager Patricia Eaves. Puerto Rico will be the
hub for Sprint’s Latin creativity and innovation.
Solé’s leadership over Innovation will center on creating
products and services that allow Sprint to offer a unique,
differentiated value proposition. His responsibilities include
Pinsight Media, a Sprint division that specializes in mobile
advertising, and the Sprint Accelerator, a mentorship-driven
program for health care startups. Kevin McGinnis, vice president
for Pinsight Media and executive sponsor for the Sprint
Accelerator, will report directly to Solé.
At more than 54 million, the Hispanic market is an important
demographic and represents the second largest racial or ethnic
group in the country. Hispanics, for example, are active users of
mobile technology. Analysis by the Pew Research Center showed that
usage of smartphone, mobile Internet and social networking sites
among this group is as high as it is for the overall U.S.
population – and sometimes higher. In fact, collectively the U.S.
Hispanic market is estimated to have $1.2 trillion in buying power.
Sprint is committed to engaging, connecting and providing wireless
services to the Hispanic consumer.
“Sprint is committed to being a market leader in the Hispanic
segment,” Claure said. “Attracting world-class talent like Roger to
lead this newly created business unit shows our commitment to this
effort. This is a critically important position for Sprint, and I
believe we have hired the right person for the job.”
Likewise, Claure said, Sprint has long been known for its
innovative practices, beginning with the nation’s first fiber-optic
network, and Solé reinforces the company belief in innovation.
“Roger is known as one of the industry’s leading innovators,”
Claure added, “and has a proven record at TIM and with Telefonica’s
Brazilian operator, Vivo. As we face more saturation in the
marketplace, innovation will set us apart.”
Solé, educated in Spain, comes to Sprint from TIM Brasil, where
he was the company’s chief marketing officer. Under his leadership,
TIM, Telecom Italia’s mobile carrier in Brazil, emerged as that
country’s fastest growing mobile operator by introducing new
services, developing new apps and providing innovative ways for
customers to get new smartphones. Solé grew TIM to become the No. 1
seller of smartphones in Brazil with 40 percent market share and
nearly 71 million customers.
Prior to TIM Brasil, Solé led all innovation for six years at
Vivo (Telefonica Brasil), the largest operator in Brazil. He was a
key force in the turnaround of Vivo, focusing on building unique
value propositions for the high-value customer segments.
“Roger is an extraordinary business executive and talented
leader,” Claure said. “I’m excited about his arrival at Sprint and
the energy and creativity he’ll bring to our innovation efforts.
And, I would certainly expect that his innovative skills will help
separate Sprint from the other carriers in the industry.”
About Sprint
Sprint (NYSE: S) is a communications services company that
creates more and better ways to connect its customers to the things
they care about most. Sprint served nearly 56 million connections
as of Dec. 31, 2014, and is widely recognized for developing,
engineering and deploying innovative technologies, including the
first wireless 4G service from a national carrier in the United
States; leading no-contract brands including Virgin Mobile USA,
Boost Mobile, and Assurance Wireless; instant national and
international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past four years.
You can learn more and visit Sprint at www.sprint.com or
www.facebook.com/sprint and www.twitter.com/sprint.
SprintMedia:Doug Duvall,
571-287-8153Douglas.Duvall@sprint.comorHispanic Media:Oscar Meza,
817-680-2795Oscar.Meza@sprint.com
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