By Matt Jarzemsky 

Last summer, hedge-fund manager Soohyung Kim flew to Texas with a radical message for RadioShack Corp.'s board: Stop selling cellphone contracts.

After his Standard General LP became the retailer's largest shareholder last year with a 10% stake, Mr. Kim repeatedly pressed RadioShack's leadership to give up on the business of selling phones attached to long-term service agreements, according to people familiar with the presentations. The business, he argued, was by far the biggest reason the company wasn't profitable.

Now, the New York hedge fund is putting its money where its mouth is, seeking to lead the purchase of about half the company's stores out of bankruptcy protection and refocus them on the cables and gadgets that were once a staple of the Fort Worth, Texas-based chain. Sprint Corp. would manage phone sales in a "store-within-a-store" setup.

The fund has discussed contributing about $75 million toward a $200 million bid for the new RadioShack, a person familiar with the matter said, a deal that would essentially trade a rescue loan it contributed to and arranged for the retailer last year for an ownership stake. But some give the revamped retailer long odds of success.

"I just don't know what they saw," said Michael Pachter, a Wedbush Securities analyst who covered RadioShack for nearly a decade. "I just think that these guys picked the wrong horse."

Standard General seeks to "unlock value in complex circumstances," a spokesman for the fund said in an email. "We believe that this investment has the potential to provide significant benefits to both RadioShack and Sprint."

RadioShack declined to comment. Standard General declined to make Mr. Kim available for comment.

Standard General, which funded Dov Charney's attempt last year to keep control of American Apparel Inc., shares a pedigree with some large hedge funds. Mr. Kim co-founded the fund eight years ago with $100 million in seed money from Reservoir Capital Group, whose co-founder, Daniel Stern, helped launch Anchorage Capital Group LLC and Och-Ziff Capital Management Group LLC.

Mr. Kim, a native of South Korea, moved to the U.S. as a child and attended New York's Stuyvesant High School. After a stint at Bankers Trust, the Princeton University graduate followed trader Stephen Freidheim to Och-Ziff, where he analyzed distressed technology companies after the dot-com crash. Mr. Kim later joined Mr. Freidheim's Cyrus Capital Partners LP.

Mr. Kim and fellow Cyrus alumnus Nicholas Singer struck out on their own in 2007, giving their fund a bland name to convey a no-frills culture, according to people familiar with the fund. The fund manages about $1 billion, the people said.

The fund buys the stock and debt of companies going through major changes, the kind of events that could mask their long-term value. Unlike some other investors that target distressed companies and buy up their debt, Standard General sometimes takes big equity stakes and seeks to influence companies' leaders.

The fund raised its profile last year when it waded into the power struggle at American Apparel. The company's board had suspended Mr. Charney as chief executive amid allegations of misconduct. A loan from Standard General allowed Mr. Charney to amass a 43% stake in the company he founded.

The deal gave Standard General voting control tied to the shares, but the fund made no promises about whether Mr. Charney would keep his job.

Standard General later lent $25 million to American Apparel, which agreed to replace all but two directors on its seven-member board. The company fired Mr. Charney in December.

Standard General's SG Offshore Fund, which includes its RadioShack and American Apparel investments, has gained 74% from its inception through November, edging out the S&P 500's 71% climb over the same period, according to excerpts of a letter to investors reviewed by The Wall Street Journal.

RadioShack may prove to be Standard General's biggest challenge to date.

The fund got RadioShack's attention last year after it bought up some of the company's stock and debt. In meetings with RadioShack's management and board over the summer, Mr. Kim argued that the retailer had overestimated the prospects for its postpaid cellphone business, which didn't generate much profit despite high sales, said people familiar with the conversations.

The retailer had already reworked employee commissions to de-emphasize cellphone sales. But Standard General wanted it to take more significant steps, such as exiting the postpaid cellphone business altogether, the people said.

RadioShack hired a consultant to study Standard General's recommendations, the people said. The retailer, meanwhile, was running out of cash. In October, it took the rescue loan arranged by Standard General.

After a lackluster holiday season, RadioShack began preparing to close hundreds of stores. Standard General agreed to help fund the company's bankruptcy-protection process, buy as many as 2,400 stores and join with Sprint to run them.

Some observers doubt RadioShack can survive under any circumstances, given the competition from both Web and brick-and-mortar retailers.

Bankruptcy proceedings bring additional uncertainty. Other bidders could challenge Standard General's offer. Some creditors, meanwhile, have objected to the quick pace of the sale process, including a proposed March 16 auction.

In court papers, Standard General said there is "substantial risk" in backing the retailer. But the fund said it "saw--and still sees--potential in RadioShack."

Write to Matt Jarzemsky at matthew.jarzemsky@wsj.com

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