KNOXVILLE, Tenn., May 17, 2016 /PRNewswire/ -- Regal Entertainment
Group (NYSE: RGC), a leading motion picture exhibitor owning and
operating the largest theatre circuit in the United States, today announces an
exclusive offer for moviegoers that purchase a ticket to Legendary
Pictures' Warcraft. Every moviegoer will enjoy a FREE
digital copy of Blizzard Entertainment's World of
Warcraft®, which includes one month of game time,
compliments of Regal and Blizzard. Warcraft, directed
by Duncan Jones and distributed by
Universal, will be in theatres on June 10.
"We are excited to partner with Blizzard Entertainment on this
amazing offer. At Regal, we are always looking to reward our guests
and making it more than a movie," said Kelly Hawkins, Vice President of Loyalty
Marketing at Regal Entertainment Group. "Additionally,
members of our industry-leading Crown Club also have a chance to
win a trip to this year's BlizzCon®, and socialize with
other Warcraft fans when they use their card with
purchase."
Regal Crown Club members who use their card when they purchase
tickets to see Warcraft, will automatically be entered to
win a trip for two to this year's BlizzCon from November 4 – 5 in Anaheim, CA. The Warcraft
Sweepstakes ends on Thursday, June 23. For additional
information about the unique Regal digital download offer and
sweepstakes, please visit
http://www.regmovies.com/promotions/Warcraft-Gift.
As a special perk to Regal moviegoers, Warcraft will be
shown a day early, on June 9, in
select Regal IMAX auditoriums across the country
including:
- Long Beach 26 (Los Angeles, CA)
- Pinnacle 18 (Knoxville,
TN)
- Opry Mills 20 (Nashville, TN)
- Atlantic Station 18 (Atlanta,
GA)
- Pointe Orlando 20 (Orlando, FL)
- Kendal Village (Miami,
FL)
- King of Prussia 16
(Philadelphia, PA)
In celebration of the Warcraft movie's release, Blizzard
will be giving out in-game items in World of Warcraft that
allows players to modify their weapons with movie-inspired looks.
This set of in-game gear includes a Horde axe, the staff of the
fel-twisted orc warlock Gul'dan, and the ornate sword and shield
carried by soldiers of the Alliance. This content will be
available for a limited time and automatically added to players'
collection when they log in to the game between May 25 and August 1.
Regal fans are encouraged to like Regal Cinemas' Facebook page
and download the Regal Movies app. Moviegoers can program their
favorite theatre and purchase tickets all from their mobile device.
The Regal app also gives patrons the ability to upload their Regal
Crown Club card straight to their phone for easy access while
on-the-go. Through the industry-leading Regal Crown Club,
13-million patrons each year accumulate credits at the box office
and concession stand to earn rewards including free popcorn, soft
drinks and movies. Free membership is available at the box office
or online at REGmovies.com/Crown-Club.
About Regal Entertainment Group:
Regal Entertainment
Group (NYSE: RGC) operates one of the largest and most
geographically diverse theatre circuits in the United States, consisting of 7,329 screens
in 567 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of March 31, 2016. The Company operates theatres in
46 of the top 50 U.S. designated market areas. We believe that the
size, reach and quality of the Company's theatre circuit not only
provide its patrons with a convenient and enjoyable movie-going
experience, but is also an exceptional platform to realize
economies of scale in theatre operations.
Additional information is available on the Company's website at
www.REGmovies.com.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of
Warcraft® and the Warcraft®,
StarCraft®, and Diablo® franchises, Blizzard
Entertainment, Inc. (www.blizzard.com), a division of Activision
Blizzard (NASDAQ: ATVI), is a premier developer and publisher of
entertainment software renowned for creating some of the industry's
most critically acclaimed games. Blizzard Entertainment's track
record includes nineteen #1 games and multiple Game of the Year
awards. The company's online-gaming service,
Battle.net®, is one of the largest in the world, with
millions of active players.
Media Contact:
Richard M.
Grover
Vice President of Marketing & Communications
Regal Entertainment Group
richard.grover@REGmovies.com
865-925-9539
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SOURCE Regal Entertainment Group