KNOXVILLE, Tenn., April 11, 2016 /PRNewswire/ -- Regal
Entertainment Group, a leading motion picture exhibitor owning and
operating the largest theatre circuit in the United States, today announced its
national partnership with Atom Tickets, the first-of-its-kind
theatrical mobile ticketing platform and app. The app launched in
select markets across the U.S. with Regal earlier this year and is
projected to support over 7,300 screens by the end of the year.
Atom's technology enables Regal to further engage customers and
drive attendance by utilizing Atom's social invitation features and
pre-ordering of tickets and concessions. Atom adds convenience to
the customer experience at every step of the movie-going process,
from recommending movies that a customer loves to skipping the
lines at the theatre. Customers will also be able to seamlessly
integrate their Crown Club membership into the app, so they will
continue to earn rewards.
"At Regal, we continue to look for innovative ways to make the
overall movie-going experience enjoyable for our guests," said
Amy Miles, CEO at Regal
Entertainment Group. "In working with Atom Tickets, we've found a
partner that enables our guests to experience an innovative way to
order their concessions and tickets to the movies in advance. With
the continued growth in mobile ticketing, we are thrilled to be
Atom's first national exhibition partner and integrate
Atom in all of our locations throughout the US by the end of the
year."
"Atom Tickets is focused on connecting customers with the movies
that they will love," said Ameesh
Paleja, Atom Tickets co-founder and CEO. "Partnering with
Regal enables us to reach an enormous audience of passionate
moviegoers and we are excited to combine our best in class
technology platform with their incredible theatrical experience to
drive incremental audiences to the movies."
Atom Tickets is designed to make movie-going simple. Movie fans
can use the service to purchase tickets and concessions, coordinate
and invite friends without having to pay for them, and skip the
lines at the theater. The free app is available in both the Apple
App Store and Google Play.
"We want to thank the entire Regal team for their support over
the last year. Through our partnership and national rollout, we'll
bring the most modern movie-ticketing platform and the best
customer experience to all Regal guests," said Matthew Bakal, Atom Tickets co-founder and
Executive Chairman.
For consumers, Atom Tickets reimagines the most convenient way
to plan a night out. The app provides relevant reviews, trailers
and synopses information to help users make a decision on what to
see. Then, with a few clicks, movie-goers can seamlessly invite
friends to the same show and order tickets and concessions to skip
all the lines in the theater. Upon arrival, consumers redeem their
tickets by simply scanning their QR code at tablets located at the
usher and concession stands in the theater. For movie-goers there
are no paper tickets and no IOUs.
About Regal Entertainment Group:
Regal Entertainment
Group (NYSE: RGC) operates the largest and most geographically
diverse theatre circuit in the United
States, consisting of 7,361 screens in 572 theatres in 42
states along with the District of
Columbia, American Samoa,
Guam and Saipan as of December 31, 2015. The Company operates theatres
in 46 of the top 50 U.S. designated market areas. We believe that
the size, reach and quality of the Company's theatre circuit not
only provide its patrons with a convenient and enjoyable
movie-going experience, but is also an exceptional platform to
realize economies of scale in theatre operations.
ABOUT ATOM TICKETS:
Atom Tickets is the
first-of-its-kind theatrical mobile ticketing platform.
Through its patent pending recommendation and personalization
technology, Atom Tickets enables consumers to search for films
instantly, invite friends, buy tickets, concessions and more. The
platform's innovative targeting capabilities and data analysis
maximize revenue opportunities for studios, exhibitors and brands.
The free app is available in the Google Play Store and the Apple
App Store. For more information please visit
www.atomtickets.com.
Media
Contacts:
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Richard M.
Grover
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richard.grover@REGmovies.com
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865-925-9539
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Bree Jones
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Shannah
Miller
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PMK-BNC
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Atom
Tickets
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Bree.Jones@PMKBNC.com
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Shannah@atomtickets.com
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310-854-3299
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310-779-9800
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Facebook: https://www.facebook.com/atomtickets
Twitter: https://twitter.com/atomtickets
Instagram: https://www.instagram.com/atomtickets/
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SOURCE Regal Entertainment Group