SHANGHAI, Jan. 4, 2017 /PRNewswire/ -- Veteran industry
executive Ken Muskat has been named the new chief executive officer
of SkySea, a growing cruise line focused on the emerging Chinese
cruise market.
Tailored to the specific tastes of Chinese consumers, SkySea is
carving out a unique position in one of the world's fastest growing
travel markets. Through the successful operation in the past 20
months, SkySea has earned its name as a leading cruise line with
exceptional theme activities. Muskat, with a long background in
sales and marketing, is expected to help SkySea accelerate its
campaign to become the top choice for Chinese cruise guests seeking
new vacation experiences in a familiar East-meets-West style.
"Ken Muskat is known for his ability to generate consumer
excitement and revenue generation, which are key elements in
building a new cruise line and setting the stage for long-term
growth," said Min Fan, vice chairman
of Ctrip.com and executive chairman of SkySea.
"There is no challenge I like better than creating a winning
business proposition in a competitive market," Muskat said. "I
appreciate the confidence shown in me by the owners of SkySea, and
I look forward to using my experience to help this exciting new
brand grow to be a leader."
Muskat comes to SkySea from MSC Cruises, where he spearheaded
the commercial efforts in driving MSC's expansion in the
competitive US market. He was also the former Chairman of CLIA's
Trade Relations Committee. He also had a long career at Royal
Caribbean Cruises Ltd. before joining MSC.
"I look forward to bringing to bear everything I've learned in
my career and helping SkySea become a standout performer," Muskat
said. "There is an important role for a Chinese-centered brand like
this in this large and growing market."
Muskat assumes the role beginning mid-January.
SkySea is a joint venture between Ctrip.com, a pioneer and
leader in the online travel world, and Royal Caribbean Cruise Lines
(NYSE: RCL), the world's second largest cruise company. SkySea's
first vessel, Golden Era, sails regular itineraries from
Shanghai.
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SOURCE SkySea Cruise Line