MIAMI, April 5, 2016 /PRNewswire/ -- Celebrity
Cruises has named Peter Giorgi Chief
Marketing Officer. Giorgi will oversee the bold new "Modern
Luxury Lives Here" brand campaign, as well as all aspects of the
cruise line's global marketing platforms, brand strategy and
development, digital marketing, social media, research, loyalty,
direct marketing and advertising. Giorgi will join Celebrity
on April 15, 2016, and will report to
Lisa Lutoff-Perlo, President and CEO
of Celebrity Cruises.
"This is an exciting time for Celebrity," said Lutoff-Perlo. "We
are excited for Peter to join our team. We are looking forward to
him bringing his many years of creativity, brand strategy,
disruptive and bold marketing, and success with other well-known
consumer brands. His experience and approach is perfectly aligned
with the direction we are setting for Celebrity. We
anticipate he will do wonderful things for our brand and set us
apart in the way that Celebrity deserves. "With so many thrilling
initiatives and the introduction of the Edge Class on the immediate
horizon, we feel that Peter's impressive experience and style of
creativity, combined with his ability to develop ideas based on an
original, novel, or unconventional approaches, will be exactly what
we need to attract more affluent travelers to sail with us."
Giorgi most recently served as Head of Global Advertising for
Airbnb, where he led the development and execution of creative
marketing platforms that contributed to the growth of one of the
world's most disruptive and newsworthy brands. His work at
Airbnb included launching community-driven social campaigns, global
film and digital campaigns, anthemic cultural campaigns and
award-winning digital content.
Giorgi also spent eight years at Crispin Porter + Bogusky, one
of the world's most awarded advertising agencies, most recently as
VP Account Director. While at the agency, he worked on brands
including Volkswagen, Jose Cuervo
and vitaminwater.
Giorgi received a Bachelor of Science from the University of Toronto, and in 2015 was recognized
as one of the "40 under 40" by Brand Innovators.
About Celebrity Cruises:
Celebrity Cruises' iconic
"X" is the mark of modern luxury, with its cool, contemporary
design and warm spaces; dining experiences where the design of the
venues is as important as the cuisine; and the amazing service that
only Celebrity can provide, all created to provide an unmatchable
experience for vacationers' precious time. Celebrity Cruises' 10
ships offer modern luxury vacations visiting all seven continents.
Celebrity also presents immersive cruisetour experiences in
Alaska and Canada. Celebrity is one of six cruise brands
operated by global cruise vacation company Royal Caribbean Cruises
Ltd. (NYSE RCL). For more information, dial 1-800-437-3111,
visit www.celebritycruises.com, or call your travel agent.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/celebrity-cruises-names-new-chief-marketing-officer-300246055.html
SOURCE Celebrity Cruises