Celebrity Cruises to Collaborate with Accenture to Bring Modern Luxury Brand Promise to Its Digital Customer Experience
January 05 2016 - 8:03AM
Business Wire
Seeking new and innovative ways to engage digitally with
consumers, premium vacation brand Celebrity Cruises has selected
Accenture (NYSE:ACN) to provide digital agency and web technology
services. As Celebrity’s digital agency of record, Accenture will
craft a digital customer experience designed to differentiate
Celebrity Cruises as a global luxury cruise brand.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160105005558/en/
Celebrity Cruises selects Accenture to
provide digital agency and web technology services. (Photo:
Business Wire)
Celebrity selected Accenture for its expertise in digital
strategy, service and experience design, and interactive technology
services including personalization, digital marketing, content
management system implementation, integration and mobile
applications.
“Celebrity Cruises is known for delivering highly intuitive
service in a modern luxury environment on our ships, and we want
all of our digital properties to do the same,” said Lisa
Lutoff-Perlo, President and CEO of Celebrity Cruises. “We are
highly focused on how we tell our brand story, and we are excited
to have selected Accenture for its ability to bring that story to
life through deep, market-leading capability across design and
innovation, digital marketing, content and web platforms.”
As the digital agency of record for Celebrity Cruises, Accenture
brings digital experience that spans across multiple industries
with specific knowledge in the travel industry.
“Accenture is excited to have been selected to help Celebrity
Cruises completely redesign the digital customer journey by finding
new and innovative ways to engage with its target audience in order
to reinforce its modern luxury brand positioning, drive business
performance and increase market share,” said Glen Hartman, senior
managing director for Accenture Interactive, North America. “We
look forward to helping Celebrity increase consumer satisfaction
and retention through an integrated, user-friendly and seamless
experience.”
For more information on Accenture Travel, please visit:
www.accenture.com/travel.
About Celebrity Cruises
Celebrity Cruises’ iconic “X” is the mark of modern luxury, with
its cool, contemporary design and warm spaces; dining experiences
where the design of the venues is as important as the cuisine; and
the amazing service that only Celebrity can provide, all created to
provide an unmatchable experience for vacationers’ precious time.
Celebrity Cruises' 10 ships offer modern luxury vacations visiting
all seven continents. Celebrity also presents immersive cruise tour
experiences in Alaska and Canada. Celebrity is one of six cruise
brands operated by global cruise vacation company Royal Caribbean
Cruises Ltd. (NYSE, OSE:RCL). For more information,
dial 1-800-437-3111, visit www.celebritycruises.com, or call
your travel agent.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With approximately
373,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160105005558/en/
AccentureStefanie Schumann, + 1
847-722-4144stefanie.l.schumann@accenture.comorCelebrity
CruisesKatherine Hill, + 1 305-539-6127
Royal Caribbean (NYSE:RCL)
Historical Stock Chart
From Mar 2024 to Apr 2024
Royal Caribbean (NYSE:RCL)
Historical Stock Chart
From Apr 2023 to Apr 2024