MIAMI, June 3, 2015 /PRNewswire/ -- As vacationers crave
outdoor luxury for their summer getaways, Celebrity Cruises has
unveiled the "Grass is Greener," a campaign rooted in highlighting
ways in which Celebrity's upscale cruises are unmatched. The
campaign highlights the modern luxury brand's most iconic,
compelling attributes. The most unique of these -- the Lawn Club, a
half-acre of real grass -- is the backdrop for the message that
everything is better with Celebrity. This month, guests can order
picnic experiences to enjoy on their private verandas and indulge
in special onboard events, including jazz concerts at the onboard
Lawn Clubs and evening parties, with more to come. Celebrity also
has brought back its most popular offer, "123go!," and president
and CEO Lisa Lutoff-Perlo is
spreading the word on a cross-country tour, surprising travel
agents.
"When we say 'the grass is greener with Celebrity Cruises,' we
mean that everything someone could want on their vacation is more
authentic, more stylish, and more compelling with Celebrity," said
Lisa Lutoff-Perlo, president and
CEO, Celebrity Cruises. "Real grass growing on our top decks,
private and spacious veranda staterooms, our Suite Class, and
globally inspired cuisine – these are some of the reasons why the
grass is greener with Celebrity. Through this campaign, we want to
celebrate everything that makes Celebrity the ultimate modern
luxury vacation, and tell that story to affluent travelers, their
friends and families who are considering a cruise to any of the
world's seven continents."
Guests can choose from two private veranda picnic experiences –
for brunch or sunset. Curated by Celebrity's new James Beard-featured chef, the picnic experience
is the first of its kind for vacationers sailing with the premium
cruise line, and will roll out across the fleet beginning in June,
to be available on all ships* in July. Today, Celebrity has
surprise Grass is Greener events in store for sailing guests,
including evening celebrations, complete with entertainment, food
and the new Grass is Greener cocktail – a summer-themed blend of
cucumber juice, vodka, agave nectar, jalapeno, lemon juice and
basil.
With one more reason to sail with Celebrity, guests may benefit
from the return of 123go! if they book by July 5, 2015, for select cruises departing on
August 2015 through April 2016, and choose one of three benefits:
onboard credit of up to $300 per
stateroom, free "Classic Beverage Packages" for two, or free
gratuities for two. For full details about 123go!, visit
celebritycruises.com/123go.
Visit celebritycruises.com/grassisgreener for more information,
live coverage and Celebrity's top 10 reasons why the grass is
greener with Celebrity Cruises.
Guests are encouraged to share why the grass is greener with
Celebrity on social media by using #GrassIsGreener and following
the cruise line on Facebook, Twitter or Instagram.
* Celebrity Xpedition excluded
About Celebrity Cruises:
Celebrity Cruises' iconic
"X" is the mark of modern luxury, with its cool, contemporary
design and warm spaces; dining experiences where the design of the
venues is as important as the cuisine; and the amazing service that
only Celebrity can provide, all created to provide an unmatchable
experience for vacationers' precious time. Celebrity Cruises' 11
ships offer modern luxury vacations visiting all seven continents.
Celebrity also presents immersive cruisetour experiences in
Alaska and Canada. Celebrity is one of six cruise brands
operated by global cruise vacation company Royal Caribbean Cruises
Ltd. (NYSE, OSE: RCL). For more information, dial 1-800-437-3111,
visit www.celebritycruises.com, or call your travel agent.
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SOURCE Celebrity Cruises