Rite Aid Foundation’s KidCents Program Donates $2 Million to The Fred Rogers Company
January 15 2016 - 9:00AM
Business Wire
New Funding to Support Production of
Award-Winning Daniel Tiger’s Neighborhood on PBS KIDS
The Rite Aid Foundation’s KidCents program announced today a $2
million donation to The Fred Rogers Company, a non-profit company
that specializes in creating quality children’s programming for
public television. The donation will be used to support production
of Daniel Tiger’s Neighborhood, the Emmy-nominated hit children’s
series that airs daily on PBS KIDS.
In recognition of the donation, Rite Aid CEO of stores and
President of Rite Aid Corporation Ken Martindale, who also serves
as president of The Rite Aid Foundation, and The Fred Rogers
Company President William Isler, will host a press conference at
the Heinz History Center today at 10:30 a.m. Martindale and Isler
will be joined by the star of Daniel Tiger’s Neighborhood, Daniel
Tiger.
“The mission of The Fred Rogers Company perfectly aligns with
The Rite Aid Foundation’s goal of supporting the health and
wellbeing of children in the ‘neighborhoods’ we serve,” said
Martindale. “A beloved part of households nationwide, every day,
Daniel Tiger and his friends are teaching young viewers important
life lessons and social skills, helping them grow and learn. The
Rite Aid Foundation is proud to partner with The Fred Rogers
Company and Daniel Tiger’s Neighborhood and join them in their
efforts to promote positive childhood development in the most
formative years.”
“We are so grateful to The Rite Aid Foundation for its
invaluable support, which will allow us to continue to positively
reach and connect with millions of young children and their
families throughout the U.S.,” said Isler. “Just as The Rite Aid
Foundation’s KidCents program serves communities from
coast-to-coast, Daniel Tiger’s Neighborhood is a close and trusted
friend to preschoolers and their moms, dads, and caregivers in
communities nationwide, and we look forward to serving many more
families in the years to come with the help of this generous
donation.”
As part of the partnership, a special Rite Aid Foundation
underwriting spot will air before and after every episode of Daniel
Tiger’s Neighborhood, beginning next month. Underwriting credits
will also be included on digital platforms, building awareness
about The Rite Aid Foundation’s KidCents program among fans of the
series.
Daniel Tiger’s Neighborhood follows the adventures of 4-year-old
Daniel Tiger and uses musical strategies grounded in Fred Rogers’
landmark social-emotional curriculum. Through imagination,
creativity, and music, Daniel and his friends learn the key social
skills necessary for success in school and in life. The popular
animated series was created by some of today’s preeminent
innovators of quality children’s media. Creator Angela Santomero,
from lead production partner Out of the Blue Enterprises, is
co-executive producer, along with Kevin Morrison of The Fred Rogers
Company and Vince Commisso of the award-winning animation studio, 9
Story Entertainment.
Daniel Tiger's Neighborhood has garnered a host of prestigious
awards, and most recently was nominated for a 2015 Daytime Emmy
Award for Outstanding Writing in a Preschool Animated Program. This
recognition follows a string of additional honors, including a 2015
Parents’ Choice Gold Award and 2014 Prix Jeunesse International
Selection as well as the 2013 Kidscreen Award for Best Animated
Series in the Preschool Category, and 2013 Cynopsis: Kids!
Imagination Award for Preschool Series.
KidCents was developed by The Rite Aid Foundation to provide
Rite Aid customers an opportunity to do even more to help the kids
in the communities Rite Aid serves. Through KidCents, members of
Rite Aid's wellness+ with Plenti program can round up their
in-store or online purchases to the nearest dollar and give their
change to one of more than 300 nonprofit organizations focused on
improving the health and wellbeing of children. Since its inception
in 2001, The Rite Aid Foundation has awarded nearly $21 million to
non-profit organizations. Additionally, Rite Aid, through the
efforts of its customers, supplier partners and associates, has
also raised more than $75 million for Children's Miracle Network
Hospitals across the country since 1994.
Rite Aid Corporation (NYSE: RAD) is one of the nation's leading
drugstore chains with nearly 4,600 stores in 31 states and the
District of Columbia and fiscal 2015 annual revenues of $26.5
billion. Information about Rite Aid, including corporate background
and press releases, is available through the company's website at
www.riteaid.com.
The Fred Rogers Company was founded by Fred Rogers in 1971 as
the non-profit producer of Mister Rogers’ Neighborhood for PBS. In
the years that followed, it not only created hundreds of episodes
of this much-loved program, but also extended Fred’s values and
approach to other efforts in promoting children’s social, emotional
and behavioral health and supporting parents, caregivers, teachers
and other professionals in their work with children. The Fred
Rogers Company continues to build on Fred’s legacy in innovative
ways through a wide variety of media, and engaging new generations
of children and families with his timeless wisdom. The company’s
highly rated, award-winning children’s series include Daniel
Tiger’s Neighborhood, Peg + Cat and Odd Squad. For more
information, visit www.fredrogers.org.
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version on businesswire.com: http://www.businesswire.com/news/home/20160115005390/en/
Rite AidAshley Flower717-612-0136aflower@riteaid.comorThe Fred
Rogers CompanyAlison Grand, Grand
Communications212-584-1133alison@grandcommunications.com
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