By Tapan Panchal and Deborah Ball 

LONDON-- Pearson PLC has agreed to sell its 50% stake in the publisher of the Economist magazine to the unit's existing shareholders for GBP469 million ($730.62 million) in cash, the company's latest move to focus on education.

Pearson on Wednesday said it would sell 27.8% of the Economist Group's ordinary shares and all of the B special shares to Exor SpA, the investment vehicle of Italy's Agnelli family, for GBP287 million. The rest of its ordinary shares in the publisher will be repurchased by the Economist Group for GBP182 million.

The disposal follows Pearson's recent sale of the FT Group, which includes the Financial Times newspaper, to Nikkei Inc. of Japan for GBP844 million.

Exor is run by John Elkann, an Agnelli family scion, who serves as the vehicle's chairman and chief executive. It already holds less than 5% of the Economist Group and, among other business interests, controls Fiat Chrysler Automobiles.

The move to become the Economist's largest shareholder reflects both Mr. Elkann's keen personal interest in media and his push to further diversify Exor's holdings. Last spring, Exor sold its interest in real estate group Cushman & Wakefield for $1.3 billion, pocketing a gain of $722 million. It then launched into a drawn-own battle to buy reinsurance group PartnerRe Ltd, winning control of the company last week.

But Mr. Elkann, the grandson of Gianni Agnelli, has a particular interest in media. He sits on the board of News Corp, which owns The Wall Street Journal. Moreover, Fiat has long owned Turin-based daily La Stampa and the car maker also has an important stake in the holding company that controls Corriere della Sera, Italy's largest general-interest daily newspaper. Mr. Elkann is heavily involved in the strategies of both companies to respond to the downturn in the Italian media sector. Over the years, Exor has held stakes in other publishing groups, such as Random House and Le Monde.

In a statement, Exor pledged to respect the independence of The Economist. The group's bylaws will be amended to limit the voting powers of any single shareholder to just 20% and to ensure that no individual or company can own more than 50% of the group's shares.

Other shareholder in the Economist Group include the Cadbury and Rothschild families, as well as existing and former staff.

As well as owning the Economist magazine, a weekly business and international news publication with a circulation of 1.6 million, the publisher owns data firm the Economist Intelligence Unit and CQ Roll Call.

Pearson said it expected the deal to close in the fourth quarter and to use the proceeds to invest in its global education strategy.

Write to Tapan Panchal at Tapan.Panchal@wsj.com

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