By Simon Zekaria 

LONDON-- Pearson PLC on Friday appointed a new financial chief, as the U.K. publisher posted a lower full-year profit following a restructuring.

The company said it has appointed Coram Williams, chief financial officer of book publisher Penguin Random House--a joint venture in which Pearson has a 47% stake--as its new CFO. Mr. Williams will start the role on Aug. 1, replacing Robin Freestone, whose departure was announced last year.

Pearson, which publishes the Financial Times newspaper, said its 2014 net profit fell to GBP470 million ($725 million) from GBP538 million the prior year. Adjusted operating profit, before restructuring charges, fell 5% to GBP720 million, in line with company forecasts. Adjusted earnings per share fell to 66.7 pence from 70.1 pence, also in line with previous guidance.

It expects to report adjusted earnings per share of between 75 pence and 80 pence in 2015, in line with its previous guidance.

Sales fell 4% to GBP4.87 billion, in line with market forecasts.

Pearson generates about 60% of its sales in North America and three-quarters of its revenue from education.

"We've completed our intense two year restructuring and reinvestment [program] and performed well competitively despite some challenging market conditions," said Chief Executive John Fallon.

Pearson proposed a fiscal-year dividend of 51 pence a share, up 6% from a year earlier.

News Corp, which owns Dow Jones & Co., publisher of The Wall Street Journal, competes with Pearson's book publishing, business-news and education divisions.

Pearson shares closed Thursday at 1,396 pence, valuing the company at GBP11.5 billion. The stock has risen 17% so far this year.

Write to Simon Zekaria at simon.zekaria@wsj.com

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