ATLANTA, Oct. 27, 2016 /PRNewswire/ -- A new white paper,
"Myth Busting Millennials and Home Buying Attitudes," issued
by national homebuilder PulteGroup, Inc. (NYSE: PHM), provides
insights into the views and behaviors toward housing of the next
wave of homebuyers – the millennials.
"At 30-plus years of age, the leading-edge of the millennial
demographic is prime for homeownership, making them the next major
wave of potential homebuyers," says Jay
Mason, vice president of market intelligence for
PulteGroup. "From the type of homes we design, to the
location of our communities, to the home and neighborhood features
we offer, understanding millennials' views on housing is critical
to successfully serving the more than 75 million individuals who
comprise this country's biggest demographic.
"Contrary to much of what has been written, older millennials'
views on homeownerships and their purchasing intentions are similar
to previous generations. In fact, in many ways they are
acting a lot like their parents, but they are just doing it a bit
later in life."
PulteGroup's research project set out to examine older
millennials who are more affluent and better educated than the
general population. To best understand their views and attitudes
regarding homeownership, as well as the propensity to buy,
PulteGroup's research was focused on answering four key
questions:
- Are the millennials rejecting homeownership?
- When, why and how will they purchase homes?
- What are their thoughts about homeownership versus
renting?
- Are millennials abandoning the suburbs?
In conjunction with prior work, PulteGroup is using the research
findings as a foundation for developing community concepts and
house designs that can meet the needs of millennials as they enter
the homebuying market throughout the next decade.
"Consistent with the research findings, the Company outlined a
number of opportunities to capture the millennial homebuyer,
including adding urban styling to its suburban offerings,
identifying closer-in land positions, and building in urban infill
locations," said Mason.
The white paper highlights several actively selling and
to-be-open communities as examples of how PulteGroup is meeting the
housing needs of the millennial homebuyer.
Download a complimentary copy of the white paper at
http://bit.ly/PulteGroupMillennials.
About PulteGroup, Inc.
PulteGroup, Inc. (NYSE: PHM), based in Atlanta, Georgia, is one of America's largest
homebuilding companies with operations in approximately 50
markets throughout the country. Through its brand portfolio
that includes Centex, Pulte Homes, Del
Webb, DiVosta Homes and John Wieland
Homes and Neighborhoods, the company is one of the
industry's most versatile homebuilders able to meet the needs of
multiple buyer groups and respond to changing consumer
demand. PulteGroup conducts extensive research to provide
homebuyers with innovative solutions and consumer inspired homes
and communities to make lives better.
For more information about PulteGroup, Inc. and PulteGroup
brands, go to pultegroupinc.com; www.pulte.com; www.centex.com;
www.delwebb.com; www.divosta.com and www.jwhomes.com. Follow
PulteGroup, Inc. on Twitter: @PulteGroupNews.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/shhhhh-dont-tell-the-millennials-but-theyre-acting-a-lot-like-their-parents-300352016.html
SOURCE PulteGroup, Inc.