ATLANTA, Aug. 27, 2015 /PRNewswire/ -- Single female
Boomers have a lot of priorities – but for many, romance isn't high
on the list. Nearly half of single female Boomers (45
percent) aren't interested in dating, according to a new study
conducted by Harris Poll on behalf of Del Webb, a national brand of
PulteGroup, Inc. (NYSE: PHM), one of the nation's largest
homebuilders and the leading builder of communities for active
adults. In fact, survey results indicate that many single
female Boomers prefer an active social life over an active romantic
life (just 38 percent are looking for companionship or
marriage).
"My calendar is jam-packed morning, noon and night," said
Dot Leibowitz, 63-year-old resident
of Del Webb Naples. "I participate in daily activities like
swimming, golfing, and exercise classes, and I love traveling
abroad to cities like London and
spending time volunteering. It's great to take advantage of
not just the activities that Del Webb has to offer, but all of the
great amenities here in Naples,
like the beautiful beaches and restaurants."[1]
The third in a series of newly released data from the 2015 Del
Webb Baby Boomer Survey finds that 42 percent of respondents are
just as socially active today (if not more) than they were at 35
years old. Two-thirds (67 percent) say they engage in social
activities outside the home at least once a month, and nearly
one-in-five (17 percent) are socially active outside the home a few
times a week. The survey was conducted online among 1,020
single female U.S. adults ages 50-68.
They're Catching the Latest Movies, Traveling Abroad and
Volunteering:
As dating takes a back seat, the calendars of single female
boomers are instead filled with social, physical and mental
activities, and include a wide range of hobbies and
interests. In fact, just five percent prioritize pursuing a
romantic relationship. Aside from spending time with family
and friends, the survey found they rank a healthy lifestyle as
their top priority (68 percent).
"Since we built the first Del Webb community in 1960, we've seen
firsthand how staying active can keep you mentally and physically
young," said Deborah Demos,
Lifestyle Director at Sun City Mesquite about 90 miles north of
Las Vegas. "Single Boomer women
aren't slowing down as they are out with friends, hitting the gym,
volunteering, furthering their education, and more. It comes
as no surprise that our survey data also shows three quarters (76
percent) of single female Boomers feel younger than their
age. The fact is, the women in this demographic are
thriving."
Among those who engage in social activities, the most popular
pastimes include dinners with friends (66 percent), trips to the
movies (51 percent) and attending concerts (31 percent), according
to the study. Other top social activities include:
- Seeing plays and musicals (30 percent)
- Seeking formal and informal education (28 percent)
- Outdoor activities (e.g., hiking, canoeing, kayaking, etc.) (24
percent)
- Attending sporting events (22 percent)
- Happy hours (15 percent)
- Dancing (14 percent)
The study also revealed that volunteer work is a top activity
among single female Boomers, with nearly one-third (30 percent)
citing this as a way they spend their time. Del Webb
estimates that its 300,000 residents across the country contribute
more than three million hours of time each year to work for
nonprofit organizations, from mentoring and tutoring to fundraising
and board membership.[2]
"It is incredible to witness the willingness and enthusiasm of
this generation to share their time and talents," added
Demos. "Promoting a culture of volunteerism at Del Webb has
long been a priority for us, and we are proud to see our single
female Boomer residents spend thousands of hours each year doing
work beyond our community walls."
Looking for Love?
For the single female Boomers who are interested in dating, many
are ready to mingle – not marry. The survey found that 25
percent of respondents are seeking companionship, while others are
just looking to meet people and socialize (3 percent). Just
13 percent want to find love and get married.
"This is a dynamic, powerful group of women with incredibly
diverse interests," said Demos. "Whether furthering their
education, making the world a better place, or just wanting to have
fun, these women can – and do – have it all. By understanding
this unique demographic we can make sure our Del Webb communities
offer activities, clubs and amenities that meet the needs of the
single female Boomer."
Additional data on single female Boomers will be released
throughout the year, including data on housing and homebuyer
preferences. For more information, visit www.delwebbsurvey.com.
Building specifically for homebuyers ages 55 and older, Del Webb
is America's largest builder of active adult communities with more
than 50 Del Webb communities in 21 states. Of the 76 million Baby
Boomers, recent U.S. Census data shows that as many as 28 million
(or 37 percent) are single females. Del Webb has conducted more
than ten Baby Boomer surveys since 1996. The 2015 Del Webb Baby
Boomer Survey is the first time that the company has exclusively
surveyed this unique demographic to take a closer look at who they
are and what really matters to them.
About the Del Webb Baby Boomer Survey
The Del Webb Baby Boomer Survey was conducted online within
the United States by Harris Poll
on behalf of PulteGroup from December 1-8,
2014 among 1,020 single, female U.S. adults ages 50-68.
Findings for the total sample are projectable to the universe of
50-68-year-old U.S. females. Total data were weighted to represent
50-68-year-old U.S. females. Propensity score weighting was also
used to adjust for respondents' propensity to be online. No
estimates of theoretical sampling error can be calculated. Since
1996, Del Webb has conducted more than ten Baby Boomer surveys to
better understand this large, powerful demographic.
About Del Webb
Del Webb is a national brand of PulteGroup, Inc. (NYSE: PHM).
Del Webb is the pioneer in active adult communities and America's
leading builder of new homes targeted to preretirement and retiring
boomers. Del Webb builds consumer inspired homes and communities
for active adults ages 55+ who want to continue to explore, grow
and learn, socially, physically and intellectually as they look
forward to retirement. For more information on Del Webb, visit
www.delwebb.com.
About PulteGroup, Inc.
PulteGroup, Inc. (NYSE: PHM), based in Atlanta, Georgia, is one of America's largest
homebuilding companies with operations in approximately 50 markets
throughout the country. Through its brand portfolio that includes
Centex, Pulte Homes, Del Webb and DiVosta Homes, the company is one
of the industry's most versatile homebuilders able to meet the
needs of multiple buyer groups and respond to changing consumer
demand. PulteGroup conducts extensive research to provide
homebuyers with innovative solutions and consumer inspired homes
and communities to make lives better.
For more information about PulteGroup, Inc. and PulteGroup
brands, go to pultegroupinc.com; www.pulte.com; www.centex.com;
www.delwebb.com and www.divosta.com. Follow PulteGroup, Inc. on
Twitter: @PulteGroupNews.
[1] Response obtained by Del Webb, not by Harris
Poll
[2] According to Del Webb
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SOURCE Del Webb