ATLANTA, Feb. 18, 2015 /PRNewswire/ -- The adage
"youth is wasted on the young" doesn't apply to today's single,
female Baby Boomers. In fact, 76 percent of single women over
55 feel younger than their age, according to new data from
Del Webb, a national brand of
PulteGroup, Inc. (NYSE: PHM), one of the nation's largest
homebuilders.
The first data in a series of new results from the recently
conducted Del Webb Baby Boomer Survey of single, Baby Boomer women,
finds that 74 percent of respondents are as happy, or happier, than
they were at age 35 and nearly half (45 percent) believe their best
years are yet to come.
Building specifically for homebuyers ages 55 and older,
Del Webb is America's largest
builder of active adult communities with more than 50 Del Webb
communities in 21 states. Of the 76 million Baby Boomers, recent
U.S. Census data shows that as many as 28 million (or 37 percent)
are single females. Del Webb has
conducted more than ten Baby Boomer surveys since 1996. The
2015 Del Webb Baby Boomer Survey is the first time ever that the
company has exclusively surveyed this unique demographic to take a
closer look at who they are and what really matters to
them.
"Boomer homebuyer preferences and trends have changed
dramatically in the 55 years since the first Del Webb community opened, but none stand out
more than this generation's movement toward an active lifestyle
that rivals people half of their age," said Ryan Marshall, executive vice president of
homebuilding operations, PulteGroup. "Single, female Boomers have
emerged as a powerful demographic. They have diverse needs, and it
is incumbent on us to develop communities that offer an overall
experience that reflects all that they want out of life."
The study finds that the single, female Boomer demographic is
incredibly confident. According to the 2015 Del Webb Baby
Boomer Survey, not only do 80 percent of respondents rank having
self-confidence as "very important," but 76 percent are more
empowered now than they were at age 35. In fact, more than
one-in-five (22 percent) say they also feel more attractive than
they were at 35.
That confidence may be attributed to the fact that 54 percent of
single, female Boomers are as active or more active today than they
were at 35. The 2015 Del Webb Baby Boomer Survey shows that
four-in-five (81 percent) of single, female Boomers rank being
physically healthy as "very important," and 68 percent of
respondents rank a healthy lifestyle as their first priority, after
time with family and friends.
Healthy lifestyle habits among this demographic include a number
of high-energy activities, including some that may be
unexpected. Nearly two-thirds (59 percent) of respondents
report exercising at least a few times a week, engaging in
activities including:
- Weight training (27 percent)
- Hiking (19 percent)
- Yoga (18 percent)
- Biking (16 percent)
- Swimming (14 percent)
Other activities mentioned by respondents include tai chi,
free-style dancing and horseback riding, among others.
"The lifestyle that single, female Boomers are embracing may be
surprising to some, but it embodies what we see every day among our
residents and prospective homebuyers," said Lindy Oliva, division president, PulteGroup.
"Understanding that Del Webb
residents demand a lifestyle defined by independence, vibrancy,
engagement and fulfillment, has shaped the community designs and
amenities offered in Del Webb
communities for the past five decades."
Additional data on this dynamic demographic will be released
throughout the year, including sentiments related to dating, home
preferences and financial security/retirement. For more
information, visit www.pultegroupinc.com.
About the Del Webb Baby Boomer Survey
The Del Webb
Baby Boomer Survey polled 1,020 single, female U.S. adults ages
50-68. The survey was conducted online by Nielsen from December 1-8, 2014. Findings for the total sample
are projectable to the universe of 50-68-year-old U.S. females. At
a 95 percent confidence level, a margin of sample error of +/- 4
percent applies to the sample. Since 1996, Del Webb has conducted more than ten Baby Boomer
surveys to better understand this large, powerful demographic.
About Del
Webb
Del Webb is a
national brand of PulteGroup, Inc. (NYSE: PHM). Del Webb is the pioneer in active adult
communities and America's leading builder of new homes targeted to
preretirement and retiring boomers. Del
Webb builds consumer inspired homes and communities for
active adults ages 55+ who want to continue to explore, grow and
learn, socially, physically and intellectually as they look forward
to retirement. For more information on Del
Webb, visit www.delwebb.com.
About PulteGroup, Inc.
PulteGroup, Inc. (NYSE: PHM),
based in Atlanta, Ga., is one of
America's largest homebuilding companies with operations in
approximately 50 markets throughout the country. Through
its brand portfolio that includes Centex, Pulte Homes, Del Webb and DiVosta Homes, the company is one
of the industry's most versatile homebuilders able to meet the
needs of multiple buyer groups and respond to changing consumer
demand. PulteGroup conducts extensive research to provide
homebuyers with innovative solutions and consumer inspired homes
and communities to make lives better.
For more information about PulteGroup, Inc. and PulteGroup
brands, go to pultegroupinc.com; www.pulte.com; www.centex.com;
www.delwebb.com and www.divosta.com. Follow PulteGroup, Inc.
on Twitter: @PulteGroupNews.
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SOURCE Del Webb