STAMFORD, Conn., Oct. 11, 2016 /PRNewswire/ -- Recognizing
the role that feeding plays early in baby's life, Philips Avent,
the bottle brand most recommended by moms worldwide, has partnered
with the March of Dimes to celebrate the importance of successful
feeding moments.
To spotlight the shared commitment to helping babies achieve a
healthy start in life, Philips Avent and the March of Dimes
released an emotional video on the Philips Avent Facebook page that
captures two powerful stories of two special babies with NICU
journeys. Each family shares the unique milestones their
babies have achieved, and the role that feeding played in shaping
those moments. As part of the campaign, every share of the video
will result in a 10 bottle donation to the March of Dimes (up to
5,000 bottles) ensuring that babies have the resources they need to
thrive. The launch syncs with March of Dimes' Give them
tomorrow campaign which calls on individuals to take
action and help save babies' lives through the support of programs,
education and lifesaving research to prevent prematurity and birth
defects.
"We're thrilled to be a part of this meaningful campaign with
Philips Avent and bring our Give them tomorrow campaign to
life through the stories that these families have shared," said
Christopher Maddocks, Senior Vice
President of Communications, March of Dimes. "At the March of Dimes
we are committed to providing a fighting chance for every baby, and
we recognize how important feeding is to this process."
Support is the foundation for most parents and is critical to
achieving success, in particular for new moms. Every new parent
relies on the support and insight from others and actress
Sarah Chalke knows that well as a
second-time, new mom. She's brought her insights to the campaign
and video, and shared her personal anecdotes of how Philips Avent
has supported her feeding journey with a colicky baby and as a
breastfeeding mother. She is also featured in testimonial videos
that will be rolled out on the brand's digital platforms.
"We recognize that feeding moments represent a crucial part of a
baby's healthy start and sets the stage for continued milestones,
through both physical growth and emotional bonding," said
Brenda Kapner, Marketing Director
for Philips Avent. "Through our partnerships with the March of
Dimes and Sarah Chalke, as well as
these personal stories of successful nourishment, we hope to
provide valuable insights to new and expectant parents as they
prepare for the many milestones to come."
For more than 30 years, Philips Avent has been listening,
learning and innovating in partnership with parents– all with the
mission to help give babies the best start in life. To fit parents
and babies' unique needs, Philips Avent provides two bottle
ranges:
- Natural Bottle: With a design inspired by mom's shape,
the Philips Avent Natural Bottle allows infants to feed as close to
the breast as possible, making it easier to combine bottle and
breastfeeding. A wide, breast-like shape and soft, flexible nipple
promote easier latch on.
- Anti-Colic Bottle: Formerly the Philips Avent Classic+
Bottle, the newly named Anti-Colic bottle solves parents' colic
concerns with a built-in valve to vent air away from baby's tummy.
Clinically proven to reduce colic and discomfort, the Philips Avent
Anti-colic bottle results in 60% less fussing.*
Visit the Philips Avent website at www.Philips.US/AVENT to learn
more about the entire product portfolio, or follow us on
Facebook.com/PhilipsAVENT or @AVENT_US.
*at 2 weeks of age, babies experienced 60% less fussing at night
compared to another leading bottle.
About Royal
Philips:
Royal
Philips (NYSE: PHG, AEX: PHIA) is a leading health
technology company focused on improving people's health and
enabling better outcomes across the health continuum from healthy
living and prevention, to diagnosis, treatment and home care.
Philips leverages advanced technology and deep clinical and
consumer insights to deliver integrated solutions. Headquartered in
the Netherlands, the company is a
leader in diagnostic imaging, image-guided therapy, patient
monitoring and health informatics, as well as in consumer health
and home care. Philips' health technology portfolio generated 2015
sales of EUR 16.8 billion and employs
approximately 69,000 employees with sales and services in more than
100 countries. News about Philips can be found at
www.philips.com/newscenter.
About March of Dimes:
The March of Dimes is the
leading nonprofit organization for pregnancy and baby health. For
more than 75 years, moms and babies have benefited from March of
Dimes research, education, vaccines, and breakthroughs. For more
information on the Give them tomorrow campaign, visit
www.marchofdimes.org/tomorrow. For the latest resources and health
information, visit marchofdimes.org and nacersano.org. You can also
find the March of Dimes on Facebook and Twitter.
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SOURCE Royal Philips