AMSTERDAM, Sept. 27, 2016 /PRNewswire/ -- In
celebration of World Heart Day on September
29, 2016, Royal Philips (NYSE: PHG, AEX: PHIA), a
leading health technology company, today announced a new
partnership with the World Heart Federation (WHF) to help people
better manage their heart health. Aligned with the
WHF's 'power your life' campaign, Philips aims to encourage
people to take personal responsibility for leading heart-healthy
lives and raise awareness about cardiovascular disease
(CVD).
CVD is the leading cause of death worldwide, resulting in more
than 17.5 million deaths in 20151 and
accounts for more costs than any other chronic illness. Yet, the
recent Future Health Index commissioned by Philips shows only
39% of cardiology healthcare professionals believe their patients
have the tools required to better manage their own heart health
effectively. As a leader in the prevention, diagnosis and
treatment of cardiovascular disease, Philips believes that
providing people information to make healthier choices and
establish healthier habits is key to ongoing healthy hearts.
"Philips is dedicated to providing personalized, integrated
cardiology solutions with a focus on prevention, diagnosis and
treatment. Our new partnership with the World Heart Federation is
an important element of our commitment to drive prevention of CVD
by making clear the risk factors associated with cardiovascular
disease and to help people make better choices and develop
healthier habits for life," said Carla Kriwet, Business Leader of
Patient Care and Monitoring Solutions at Philips.
In celebration of World Heart Day, Philips is launching
myheartisunique.com, an educational hub designed to drive awareness
of preventing CVD through healthy living. The hub will
feature expert interviews; questions for patients to ask their
cardiologist; information on living with CVD including early
warning signs; and lifestyle-related content such as exercise tips
and heart-healthy recipes.
"Heart health is at the heart of all health. When you look after
your heart it means eating and drinking well, exercising, stopping
smoking... all the things that make you not only healthier, but
also feel good and able to enjoy your life to the fullest," said
Johanna Ralston, CEO, World Heart
Federation. "Our partnership with Philips brings a unique
perspective given their clinical expertise and insights into
consumers. Together we support the World Health Organization's goal
of reducing premature deaths from cardiovascular disease by at
least 25% by the year 2025."
As an extension of its World Heart Day activities, earlier this
month Philips celebrated the 20th anniversary of its
line of HeartStart automated external defibrillators (AED),
featuring an awareness campaign calling attention to the prevalence
of sudden cardiac arrest and the role of the everyday hero to help
save a life. Philips aims to showcase the ease of use and
importance of AEDs, and empower laypeople to take action. In 2015,
Philips HeartStart defibrillators were on board 80 percent of major
U.S. airlines, and many of the largest international carriers.
HeartStart can also be found in 43 professional sports teams and 85
percent of Fortune 500 companies.
To learn more about Philips' AED awareness campaign and its
HeartStart products, please visit:
http://www.usa.philips.com/healthcare/solutions/emergency-care-resuscitation/automated-external-defibrillators#HeartStart
AEDs. For more information on Philips partnership with the World
Heart Federation, visit myheartisunique.com.
For further information, please contact:
Kathy O'Reilly
Philips Group Press Office
Tel: +1 978-659-2638
Mobile: +1 978-221-8919
Email: Kathy.oreilly@philips.com
Twitter: @kathyoreilly
About Royal
Philips
Royal Philips
(NYSE: PHG, AEX: PHIA) is a leading health technology company
focused on improving people's health and enabling better outcomes
across the health continuum from healthy living and prevention, to
diagnosis, treatment and home care. Philips leverages advanced
technology and deep clinical and consumer insights to deliver
integrated solutions. The company is a leader in diagnostic
imaging, image-guided therapy, patient monitoring and health
informatics, as well as in consumer health and home care.
Headquartered in the Netherlands,
Philips' health technology portfolio generated 2015 sales of
EUR 16.8 billion and employs
approximately 69,000 employees with sales and services in more than
100 countries. News about Philips can be found
at www.philips.com/newscenter.
About the Future Health Index
Philips undertook original research to understand the perception
towards connected care and the role it plays in the future of
healthcare. The study, which will be run annually, included both
quantitative surveys and qualitative in-depth interviews. These
were conducted from February-April, 2016 in 13 countries. In
partnership with an independent global market research firm, a
survey was fielded from February 24,
2016 to April 8, 2016 in
Australia, Brazil, China, France, Germany, Japan, The
Netherlands, Singapore,
South Africa, Sweden, UAE, U.K. and U.S. in their native
language. A combination of online, face-to-face (computer-assisted)
and phone (computer-assisted) interviewing was used to reach a
total sample of:
- 2,659 healthcare professionals (those who work in healthcare as
a doctor, surgeon, nurse practitioner, registered nurse, licensed
practical nurse or nurse across a variety of specializations)
- 25,355 adult patients (those 18 years old or older who have
visited a healthcare professional in the last three months)
- About 200 healthcare professionals and 2,000 patients were
surveyed in each country (with the exception of UAE which was
1,000).
1World Health Organisation. Noncommunicable Diseases.
2015. Available at:
http://www.who.int/mediacentre/factsheets/fs355/en/ Accessed
September 2016
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SOURCE Royal Philips