STAMFORD, Conn., July 22, 2016 /PRNewswire/ -- Philips
Sonicare, America's #1 dentist recommended power toothbrush brand,
introduced Philips Sonicare For Kids Ice Age: Collision Course, a
new, limited edition version of the only connected sonic toothbrush
for kids. Philips Sonicare For Kids, for ages 4 to 12, encourages
healthier brushing habits using an interactive game. Now, Ice Age
heroes Manny, the wooly mammoth, Sid, the sloth, Diego, the saber
tooth tiger, and the rest of their pals are in on the fun helping
kids learn to brush better and for longer periods of time.
"Our goal with Philips Sonicare for Kids is to establish good
oral care habits from the start," said Alexander Harris, Senior Marketing Director,
Health & Wellness, Philips North America. "What better way to
motivate kids than with their favorite characters from the new
movie Ice Age: Collision Course; and a little help from Sparkly,
the Philips oral care coach. "Philips Sonicare For Kids is the
perfect partner to celebrate the release of the next installment of
the Ice Age franchise," said Zachary Eller, SVP, Marketing
Partnerships, 20th Century Fox. "Kids across the country will be
more excited than ever to brush their teeth with their favorite
characters, Scrat, Sid, and Manny!"
Teaching kids proper oral care habits can be a challenge for
parents, while getting them excited about brushing their
teeth is even more difficult. Philips Sonicare For Kids is equipped
with Bluetooth® technology and a free, interactive coaching
app that helps kids develop good oral care habits with the help of
their personal brushing coach, "Sparkly." Parents can monitor their
child's performance and progress and set up custom milestones and
incentives to keep them motivated.
Offering the same patented Sonic Technology that the #1 power
toothbrush brand is known for, Philips Sonicare For Kids delivers
more than 500 brush strokes per second and is clinically proven to
be 75% more effective than a manual toothbrush. But don't just take
our word for it: not only do 98% of parents say it's easier to get
kids to brush longer and better, but 91% of dental professional
parents prefer Philips Sonicare For Kids for their own
children.
Other features designed especially for kids include:
- Eight Fun Sticker Designs with both Ice Age: Collision
Course and Sparkly characters in each box.
- KidTimer trains kids to brush for two-minutes, the
dentist-recommended time.
- KidPacer alerts kids to move to the next quadrant of the
mouth for a thorough clean.
- Easy Grip Handle allows kids to brush independently or
with the help of a parent.
Philips Sonicare For Kids: Ice Age: Collision Course Edition is
available now at Amazon.com, Philips.com, Drugstore.com, Walmart
and other retailers. With a suggested retail price of $49.99, the power toothbrush helps your child
form a lifetime of healthy oral care habits for less than the
average cost to treat a cavity1. The Philips Sonicare
For Kids app comes FREE with the power toothbrush and is available
to download on iPhone, iPad and Android. Ice Age: Collision Course
the film hits theaters July 22.
Visit www.philips.com/sonicareforkids for more information and
check out www.sonicare.com to learn about the entire range of
Philips Sonicare power toothbrushes. You can also become a fan of
the brand on Facebook and Twitter.
1"How Much Does a Cavity Filling Cost?" CostHelper.
2009.
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mark and logos are registered trademarks owned by Bluetooth SIG,
Inc. and any use of such marks my Philips is under license. Other
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About Royal
Philips:
Royal
Philips (NYSE: PHG, AEX: PHIA) is a leading health
technology company focused on improving people's health and
enabling better outcomes across the health continuum from healthy
living and prevention, to diagnosis, treatment and home care.
Philips leverages advanced technology and deep clinical and
consumer insights to deliver integrated solutions. The company is a
leader in diagnostic imaging, image-guided therapy, patient
monitoring and health informatics, as well as in consumer health
and home care. Headquartered in the
Netherlands, Philips' health technology portfolio generated
2015 sales of EUR 16.8 billion and
employs approximately 69,000 employees with sales and services in
more than 100 countries. News about Philips can be found at
www.philips.com/newscenter.
About Ice Age: Collision Course:
Scrat's epic
pursuit of the elusive acorn catapults him into the universe where
he accidentally sets off a series of cosmic events that transform
and threaten the Ice Age World. To save themselves, Sid,
Manny, Diego, and the rest of the herd must leave their home and
embark on a quest full of comedy and adventure, traveling to exotic
new lands and encountering a host of colorful new
characters.
About Twentieth Century Fox:
One of the world's
largest producers and distributors of motion pictures, 20th Century
Fox produces, acquires and distributes motion pictures throughout
the world. These motion pictures are produced or acquired by
the following units of 20th Century Fox Film: Twentieth
Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox
International Productions, and Twentieth Century Fox
Animation.
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SOURCE Royal Philips