STAMFORD, Conn., May 7, 2015 /PRNewswire/ -- A smile
is worth a thousand words, and Sophia
Bush knows that when she flashes her pearly whites, she's
sending a clear message to the outside world. A radiant, healthy
smile builds instant confidence – and that's a powerful feeling.
Inspired by life's indescribable moments – both big and small –
Bush, an award-winning actress and activist, is teaming up with
dental professional recommended Philips Sonicare, and Philips Zoom,
to share how a beautiful smile can perfectly communicate the
feelings you can't put into words.
"Having a healthy, white smile is so important to me," Bush
said. "I'm focused on feeling comfortable in my own skin, and when
I feel good about my smile, I feel good about myself. This
confidence encourages me to be bold in my career and my personal
life. Philips Sonicare and Philips Zoom help me look and feel my
best every day in a way that's hard to put into words."
Bush has had countless incredible experiences—from traveling
through Patagonia with her best friend to playing a tough detective
on the hit TV series Chicago P.D. During the partnership,
she'll reveal the magic behind those moments and more, including
her advice for pursuing a passion and living in the moment, as well
as her best confidence-building beauty and style tips for this
summer and beyond.
"A really interesting thing happens when you talk to people who
use Philips oral healthcare products," said Boon Lai, vice
president of marketing for Philips, North
America. "The experience seems to defy words. Instead,
people talk about the feeling they get when they use a Philips
Sonicare toothbrush or get a Philips Zoom whitening treatment. It's
about the confidence and reassurance that come with making a
healthy choice with results you can see and feel every day."
Philips Oral Healthcare delivers superior innovation with
professional-grade products endorsed by dental professionals and
superior technology for use at home. Philips Zoom's in-office
whitening treatment, Philips Zoom WhiteSpeed, safely whitens teeth
up to eight shades in only 45 minutes. Philips Zoom QuickPro,
Philips' newest professional whitening treatment, can whiten teeth
up to four shades with just one five-minute application at the
dentist. Philips Sonicare power toothbrushes provide more brush
strokes in two minutes than a manual toothbrush provides in one
month of use. The Philips Sonicare DiamondClean power toothbrush
(now available in white, black and pink) offers a personalized
brushing experience with five distinct settings, and is proven to
whiten teeth in one week, and improve gum health in
two1,2.
To learn more about the latest Philips Sonicare innovations,
visit Sonicare.com and follow us on Facebook and Twitter. You can
follow the conversation using #GetTheFeeling. Visit
Philips.com/Sonicare to learn more about Philips Sonicare's
"Indescribable Experiences" campaign.
Visit ZoomWhitening.com to learn more about the brand's
in-office and at-home whitening options or find a nearby dentist,
and become a fan on Facebook.
1Delaurenti M, et al. An Evaluation of Two
Toothbrushes on Plaque and Gingivitis. Journal of Dental Research.
2012, 91(Special Issue B):522.
2Colgan P, DeLaurenti M, Johnson M, Jenkins W, Strate J.
Data on file, 2010
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA)
is a diversified health and well-being company, focused on
improving people's lives through meaningful innovation in the areas
of Healthcare, Consumer Lifestyle and Lighting. Headquartered in
the Netherlands, Philips posted
2014 sales of EUR 21.4 billion and
employs approximately 108,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care,
acute care and home healthcare, energy efficient lighting solutions
and new lighting applications, as well as male shaving and grooming
and oral healthcare. News from Philips is located at
www.philips.com/newscenter.
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SOURCE Royal Philips