STAMFORD, Conn., April 21, 2015 /PRNewswire/ -- For the
75% of Americans who struggle to floss consistently, getting a full
mouth clean is as easy as going from "zero-to-sixty" with the NEW
Philips Sonicare AirFloss Pro. Philips Sonicare, the #1
dental professional-recommended power toothbrush brand in
the United States, is unveiling a
faster, easier and more powerful way to clean between your teeth.
The Philips Sonicare AirFloss Pro is an interdental tool that
cleans your entire mouth in just 60 seconds[i], and is clinically
proven to be as effective as string floss at improving gum
health[ii].
Rutledge Wood, seasoned auto racing analyst and host of History
Channel's Top Gear and Lost in Transmission knows
what it takes to go from zero to sixty. "Speed and power are
essential elements to come out a winner," says Wood. "Whether
you're a professional racecar driver gearing up for an epic race,
or just trying to get ready for your day, you want efficient,
powerful and innovative tools that demonstrate premium,
cutting-edge technology to get the job done."
"Nearly 184 million American adults report that they do not
floss enough[iii], which means that there's a huge population of
people who can benefit from Philips Sonicare AirFloss Pro," said
Boon Lai, Vice President of Marketing for Philips North America.
"We are excited to introduce a product that is not only easy to
use, but offers great health benefits and addresses a universal
consumer need."
Clinically proven to help achieve healthier gums in just two
weeks, guaranteed or your money back, Philips Sonicare AirFloss
Pro's TripleBurst Technology uses bursts of liquid micro-droplets
to remove up to 99.9% of plaque in treated areas[iv]. The
customizable burst setting allows users to choose between single,
double or triple bursts of water or mouth rinse to create their own
personalized oral care experience, while a high-performance nozzle
features a softer tip for increased comfort and a wider spray to
cover more gum surface. In just 60 seconds a day, Philips Sonicare
AirFloss Pro helps establish a healthier oral care routine.
Philips Sonicare AirFloss Pro retails for $89.99 and is available for purchase at
Philips.com and Amazon.com. To keep up with the latest Philips
Sonicare innovations, visit Sonicare.com and follow the brand on
Facebook and Twitter.
[i] AirFloss is designed to help inconsistent flossers develop a
healthy interdental cleaning routine. See:
www.philips.com/airfloss/faq
[ii] In consumers with mild to moderate gingivitis when used with
an antimicrobial mouth rinse. See:
www.philips.com/airfloss/faq
[iii] According to a recent study by Ipsos Vantis
[iv] As shown in a lab study; actual in mouth results may vary
About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a
diversified health and well-being company, focused on improving
people's lives through meaningful innovation in the areas of
Healthcare, Consumer Lifestyle and Lighting. Headquartered in
the Netherlands, Philips posted
2014 sales of EUR 21.4 billion and
employs approximately 105,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care,
acute care and home healthcare, energy efficient lighting solutions
and new lighting applications, as well as male shaving and grooming
and oral healthcare. News from Philips is located
at www.philips.com/newscenter.
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SOURCE Royal Philips