By a WSJ Staff Reporter 

Royal Philips NV is buying U.S. medical-imaging company Volcano Corp. for around $1 billion as the Dutch technology company moves to further bolster its presence in the increasingly competitive health-care equipment sector.

The total transaction value was $1.2 billion including debt, Philips said.

Philips has sought in recent years to expand in the image-therapy market, which it believes is worth roughly EUR4 billion ($4.99 billion) a year, as it struggling to gain momentum in its health-care business.

Volcano is the market leader in making flexible tubes that can produce ultrasound images of blood vessels as well as consoles to measure blood flow. The San Diego, Calif.-based firm, which aims to make products to help treat cardiovascular diseases in less invasive ways, reported sales last year of about $400 million.

Volcano's products are "highly complementary" to Philips existing offering, said Philips Chief Executive Frans van Houten. The acquisition would allow the Dutch group to boost revenue growth in its image-guided therapy business, Mr. van Houten said in a statement.

Philips's CEO took over the running of group's medical-equipment division last summer after the departure of the unit's top executive Deborah DiSanzio following disappointing second-quarter results.

Philips's health-care business, which competes with General Electric Co. GE and Siemens AG in the hospital scanner market, generated EUR9.58 billion in revenue last year, around 41% of total sales.

In mature markets, which still make up the majority of global health-care spending, hospitals and other care providers are increasingly focused on boosting efficiency amid mounting pressure to rein in medical spending. As a result, Philips has shifted its focus to offering more consulting and software services, rather than just delivering health-care systems such as CT and X-ray scanners.

"The global health-care industry is undergoing a paradigm shift, providing significant opportunities for Philips to deliver more integrated solutions across the continuum of care, from prevention, diagnosis and treatment, to monitoring and aftercare," Mr. van Houten said back in July.

Under Mr. van Houten, Philips has been cutting costs and focusing on fewer activities. The company announced in July it is spinning off its lighting components business.

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