The Largest Hair Care Brand Addresses Societal
Beauty Norms and Celebrates African American Hair
(NYSE: PG) – Pantene has helped to define “Beautiful Hair” for
40 years through powerful images of strong, healthy hair; however,
while diversity and inclusion continue to improve in society, there
is still a level of inequality in how African American hair is
represented in popular culture and in mainstream hair care
advertising. Mass brands, like Pantene, have inadvertently been a
part of this pervasive hair bias with a history of advertising
showcasing a limited representation of African American hair styles
and textures and promoting long, shiny, smooth hair as the pinnacle
of hair health and beauty. Pantene has set out to change this
perception and empower all women to embrace their strong and unique
hair, because all strong hair is beautiful hair.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170323005616/en/
Pantene Brand Ambassador, Jillian Hervey,
behind-the-scenes at the shoot of Pantene's newest TV ad campaign,
which celebrates the heritage, diversity and beauty of African
American hair, proving that all strong hair is beautiful. (Photo:
Business Wire)
Today, as part of the next chapter of its “Strong Is Beautiful”
story, Pantene launches a new ad that celebrates the heritage,
diversity and beauty of African American hair, proving all strong
hair is beautiful. Featuring Pantene Brand Ambassador, Jillian
Hervey, alongside African American women of all ages and with a
broad representation of hair textures and styles, the ad is a
celebration of all strong, beautiful hair. The varieties of
striking and varied styles shown are the artistic creation of
Pantene Celebrity Stylist, Chuck Amos.
“We believe that all strong hair is beautiful, whether it’s
straight, or curly, natural or in a protective style,” says Jodi
Allen, Vice President of Hair Care for North America at Procter
& Gamble. “Pantene has the power and voice to take action,
spark conversations, and motivate a change in perceptions. We
recognize the importance for African American women to feel
confident wearing their hair in any style they choose, and we’re
celebrating their strength in doing so.”
“Learning to embrace my natural curls has been a hard process
for me and I know that many other African American women relate,”
says Hervey. “I’m thrilled Pantene is taking a step in the right
direction to celebrate all strong, beautiful textures and
styles.”
As a part of Pantene’s commitment to better serve the unique
hair needs of African American women, the brand created a premium
collection of products – Pantene Gold Series – which delivers the
strength hair needs to conquer any desired style. With 15 years of
research and development to understand the needs of textured hair,
the collection of eight care and styling products delights the most
discerning hair care and styling consumers.
Pantene Gold Series is the Brand’s first hair care collection
co-created with a team of African American PhD’s, scientists,
stylists and dermatologists, specifically designed to deliver Pro-V
Nutrient Blends to provide superior strength and moisture for women
with relaxed, natural and transitioning hair.
“I love that Pantene is making a commitment to African American
women. With the help of the innovative Gold Series Collection,
women now have the best products to achieve their desired looks,
while having the strongest, healthiest and most beautiful hair,”
says Chuck Amos, Pantene Celebrity Stylist.
To view the new ad and share on your social channels using
#StrongIsBeautiful and tagging @Pantene click here.
For more information, visit www.Pantene.com, and follow Pantene
on Instagram at https://instagram.com/pantene and Twitter at
http://twitter.com/Pantene, become a fan on Facebook at
http://www.facebook.com/PanteneNA and subscribe on YouTube
www.youtube.com/Pantene.
ABOUT PANTENE PRO-V®:
Pantene Pro-V, the world’s #1 hair care brand, includes 18
collections to help provide women with their most beautiful,
healthy hair. The current Pantene Pro-V offerings include: Breakage
Defense, Beautiful Lengths, Classic Clean, Color Revival, Curl
Perfection, Damage Detox, Daily Moisture Renewal, Full &
Strong, Ice Shine, Nature Fusion, Repair & Protect, Smooth
& Sleek, Pro-V Style Series, Sheer Volume, Truly Natural, Truly
Relaxed, and Ultimate 10. Pantene Expert offerings include:
AgeDefy, Intense Colorcare, Intense Hydration, Intense Repair and
Intense Smooth. Powered by 70 years of experience, 200 scientists
and partnerships with 11 leading independent hair doctors from
around the world, Pantene’s Pro-V Formula works inside and out for
beautiful hair rooted in true, lasting health.
ABOUT JILLIAN HERVEY:
Jillian Hervey is a singer/song writer and performance artist
who makes up half of the New York band, LION BABE. Along with
producer and instrumentalist Lucas Goodman, they strive to embrace
polarity, mixing and matching sounds and visuals to create
something new and unique. Since the 2012 release of their first
track "Treat Me Like Fire," they have grown into global artists
with a full-length album "BEGIN" under their belts, which features
collaborations from Pharrell Williams and Andrew Wyatt, to name a
few. They have performed on The Soul Train Awards, with Alicia Keys
and have opened for Disclosure at Madison Square Garden. Jillian is
also featured on Disclosure's Grammy-nominated album, "Caracal."
They continue to make more music, tour and take the music and
fashion world by storm.
ABOUT CHUCK AMOS:
Chuck Amos is a seasoned celebrity hairstylist, who has worked
his magic on a long list of high-profile celebrities. He is known
for his extensive knowledge of unique hairstyles and has been
featured in several publications including Vanity Fair, Harper’s
Bazaar, Elle and Vogue, among others. Most recently, Amos’ talent
can be seen on the new advertising campaign for the Pantene Gold
Series collection.
Amos has also managed the hair styles of models for numerous
fashion shows and editorial shoots, and has tamed the tresses of
celebrities for album covers and special events. He believes that
in order for hair to look its best, it must be moisturized. “If
hair is healthy and moisturized it is easier to style and more
manageable.” In order to achieve strong and beautiful hair, Amos
encourages his clients to use products that deliver intense
moisture and strengthening benefits.
ABOUT PROCTER &
GAMBLE:
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170323005616/en/
DeVries GlobalJorDana Trani,
212-546-8514jtrani@devriesglobal.com
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Feb 2024 to Mar 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Mar 2023 to Mar 2024