Olay Unveils Global Skin Analysis Platform Olay Skin Advisor – The First-Of-Its-Kind Application of Deep Learning in the Be...
February 27 2017 - 9:55AM
Business Wire
Olay’s New Mobile Platform Utilizes AI to Help
Women Better Understand Their Skin
Today, global skincare brand Olay celebrated its Mobile World
Congress debut with the global launch of Olay Skin Advisor, a new
platform designed to help women better understand their skin
and find the products best-suited to their personal skincare
needs. Rooted in a suite of artificial intelligence technologies,
Olay Skin Advisor marks the first application of deep learning in
the beauty industry, arming women with the knowledge they need to
care for their skin and better navigate the often-confusing beauty
aisle.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170227005888/en/
Olay Skin Advisor 2.0 will launch in
mid-March. (Photo: Business Wire)
“Shopping for skincare has never been more overwhelming, as
women are faced with thousands of products and promises,” said Dr.
Frauke Neuser, Principal Scientist for Olay. “Olay’s research shows
that browsing the shelf is the #1 purchase influencer for women,
yet 1/3 of women do not find what they are looking for. We saw an
opportunity to help women understand their skin better than ever,
before they even step foot in the store. Our solution is Olay Skin
Advisor, which uses artificial intelligence to deliver a smart skin
analysis and personalized product recommendation, taking the
mystery out of shopping for skincare products.”
Olay Skin Advisor is a web-based skin analytics platform that
provides women with exceptionally precise, personalized skin
education and product recommendations on their mobile phones or
tablets. With just one selfie, Skin Advisor analyzes a woman’s face
to determine her current “skin age” (i.e. how young or old she
looks) and which areas of her face are driving that age. Following
a short series of questions about her personal skin concerns and
product preferences, Skin Advisor delivers a personalized product
regimen recommendation based on extensive knowledge about what
products have worked best for women like her – women with the same
skin concerns, needs and preferences. Ultimately, Olay Skin Advisor
helps her find the products that are right for her specific
skincare needs, delivering skin transformation that will help make
her look Ageless.
The global launch of Olay Skin Advisor coincides with a series
of upgrades to the platform in the United States, where a 1.0 beta
version has been live since late 2016. Previewed at Mobile World
Congress, the following suite of AI technologies will power Olay
Skin Advisor 2.0, launching in the US mid-March:
- NEW selfie optimization
technology: New with the 2.0 experience, this optimization sets
women up for the most accurate skin analysis by enabling them to
upload the best quality selfie.
- Olay’s VizID™ Technology (a deep
learning model): Using labeled pixels of a woman’s selfie and
what it has come to learn about women’s skin from the hundreds of
thousands of selfies in its database, Olay Skin Advisor detects
areas that are driving her “skin age,” identifies her “Best” and
“Improvement” areas, and analyzes these areas to determine what’s
holding it back from looking ten years younger.
- NEW synaptic intelligence: Also
new with the 2.0 upgrade, synaptic intelligence combines the
experience, trainings, and learnings of Olay scientists, skin care
experts and consumers, accordingly searches millions of
combinations of products to pinpoint a personalized regimen, and
explains why it’s right for her.
With more than one million visits to date, Skin Advisor is
already helping women find the right products for their skin type.
The more photos and data that are processed, the more Skin Advisor
learns about women’s skin at every age and about their skin
concerns and preferences, making it increasingly smarter with each
use.
“AI is not a technology of the future – it’s transforming our
world today,” said Greg Estes, Vice President of Developer Programs
at NVIDIA, whose GPU-accelerated deep learning platform was used to
train Olay Skin Advisor’s neural network. “Olay and other leading
brands are using AI to infuse devices and apps with intelligence,
bringing new experiences, unprecedented personalization and real
benefits to people’s lives.”
To begin your own skin analysis, visit
https://skinadvisor.olay.com on any smartphone or tablet.
About Olay
Olay is a worldwide leader in skin care and has been trusted by
women for over 60 years. Olay continues to hold to the philosophy
it was founded on: to maintain a deep understanding of women’s
changing needs and to combine products that fit their needs with
the latest advances in skin care technology. The end
result—superior product performance women have come to expect from
Olay. It brings healthy, beautiful skin to more than 80 million
women on five continents.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170227005888/en/
Procter & GambleKate DiCarlo,
513-983-7166dicarlo.km@pg.comorCourtney Power,
212-546-8572cpower@devriesglobal.comorKacie Friedman,
212-546-8658kfriedman@devriesglobal.com
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Mar 2024 to Apr 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Apr 2023 to Apr 2024