PG Procter and Gamble Co

Procter & Gamble:

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170124005909/en/

Procter & Gamble brings mobile relief to Mississippi residents affected by recent tornado with P&G product kits and Tide Loads of Hope (Photo: Business Wire)

WHO:

  Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the recent tornado in Mississippi.  

WHAT:

The Tide Loads of Hope mobile laundry truck has been deployed to support the relief efforts to those in impacted by the tornado in Hattiesburg, Mississippi. The early-responder Tide Loads of Hope mobile laundry vehicle, powered by Matthew 25: Ministries will begin laundry services on Tuesday, January 24th, providing free full-service laundry to residents in Mississippi affected by the recent storms. Residents in the affected areas can bring clothes (up to two loads per household) to the mobile unit to be washed, dried and folded free of charge. All washable clothing types can be accepted with the exception of heavy bedding. In addition, P&G, in partnership with Matthew 25: Ministries, will be providing personal care kits containing items such as Secret deodorant, Crest toothpaste and Pantene shampoo as well as household cleaning products like Bounty, Charmin and Swiffer. For the most up-to-date information on P&G’s relief efforts, location and timing, please visit Tide’s Facebook and Twitter channels at https://www.facebook.com/Tide or @Tide.

 

WHY:

A damaging system of storms struck the south from Mississippi to the Florida panhandle, and also making its way to parts of Alabama and Georgia between January 21nd and 22nd. Dozens of tornados devastated thousands of families and homes, leaving 20 dead as of Monday, January 23rd. Many more residents have been forced from their homes, and are currently without basic needs. P&G has a history of giving back to the communities where we live and work, and we wanted to provide some everyday essentials to those who need it most. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.  

WHERE:

The early-responder Tide Loads of Hope mobile laundry unit will be located at:   Walmart Supercenter 5901 US 49 Hattiesburg, MS 39402  

WHEN:

Beginning Tuesday, January 24th, up to 100 loads of laundry per day (two loads per household) will be collected from 9 a.m. to 5 p.m. at the Walmart location.  

ABOUT TIDE LOADS OF HOPE:

In 2005, P&G launched Tide Loads of Hope to provide much needed laundry services to families affected by Hurricane Katrina. Since that time, Tide Loads of Hope has washed more than 60,000 loads of laundry for more than 45,000 families impacted by disasters around the world. The early-responder Tide Loads of Hope mobile laundry unit is outfitted with 12 high-efficiency Whirlpool Duet washers and dryers (six of each) with the capacity to do up to 100 loads of laundry a day.  

BRANDS:

Brands included in relief efforts: Always, Bounty, Crest, Charmin, Dawn, Febreze, Ivory, Gillette, Mr. Clean, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer, Tide, and Venus.  

PARTNER:

P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at www.m25m.org.

 

HELP:

People across the community can help support Tide Loads of Hope by purchasing a Tide Loads of Hope vintage t-shirt or by donating directly at www.tideloadsofhope.com. $4 from the sale of each tee goes toward helping families affected by disaster.

View source version on businesswire.com: http://www.businesswire.com/news/home/20170124005909/en/

Location, Logistics:KetchumKatie Michel, 415-984-6279Katie.michel@ketchum.comorMedia Inquiries for Tide and/or P&G:Procter & GambleJulie deSylva, 513-780-0006desylva.j@pg.com