PG Procter and Gamble Co

Procter & Gamble:

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Procter & Gamble Brings Mobile Relief to Residents Affected by Hurricane Matthew with P&G Product Kits and Tide Loads of Hope (Photo: Business Wire)

WHO:

  Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of Hurricane Matthew.  

WHAT:

Tide Loads of Hope has been deployed to support the relief and recovery efforts in the wake of Hurricane Matthew. The mobile laundry vehicle will begin laundry services on October 13th, providing free full-service laundry to residents affected by the recent flooding. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge for those in the directly affected areas. All washable clothing types can be accepted with the exception of heavy bedding. In addition, P&G will also be providing personal care kits containing items such as Secret deodorant, Crest toothpaste and Pantene shampoo as well as household cleaning products like Bounty, Mr. Clean and Swiffer. Currently, the mobile unit and relief support is located at the Walmart parking lot at 5070 Fayetteville Rd. For the most up-to-date information on Tide Loads of Hope’s location, please visit Tide’s Facebook and Twitter channels at https://www.facebook.com/Tide or @Tide.

 

WHY:

Hurricane Matthew has devastated thousands of homes and businesses and is currently responsible for taking the lives of 39 people in the U.S. and 1,027 people globally in total in its wake. Many more residents have been forced from their homes and are currently without basic needs and resources. P&G has a history of giving back to the communities where we live and work, and we wanted to provide some everyday essentials to those who need it most. These services are free and available to people affected by the disaster and the volunteers that are helping to respond.  

WHERE:

Starting on Thursday, October 13th, the Tide Loads of Hope early-responder mobile laundry unit as well as P&G personal care and cleaning kits will be located at:   Walmart 5070 Fayetteville Rd. Lumberton, NC 28358  

Updates on the mobile laundry unit’s locations will be provided via Tide’s Facebook and Twitter channels at https://www.facebook.com/Tide or @Tide.

 

WHEN:

Starting on Thursday, October 13th, 100 loads of laundry per day (two loads per household) will be collected from 9:00 a.m. to 5:00 p.m. at Walmart (5070 Fayetteville Rd).  

ABOUT TIDE LOADS OF HOPE:

In 2005, P&G launched Tide Loads of Hope to provide much needed laundry services to families affected by Hurricane Katrina. Since that time, Tide Loads of Hope has washed more than 60,000 loads of laundry for more than 45,000 families impacted by disasters around the world. The Tide Loads of Hope mobile laundry unit is outfitted with 12 high-efficiency Whirlpool Duet washers and dryers (six of each) with the capacity to do up to 100 loads of laundry a day.  

BRANDS:

Brands included in relief effort: Always, Bounty, Crest, Charmin, Dawn, Febreze, Ivory, Gillette, Mr. Clean, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer, Tide, and Venus.

 

PARTNER:

G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at www.m25m.org.

 

HELP:

People across the community can help support Tide Loads of Hope by purchasing a Tide Loads of Hope vintage t-shirt or by donating directly at www.tideloadsofhope.com. $4 from the sale of each tee goes toward helping families affected by disaster.

 

View source version on businesswire.com: http://www.businesswire.com/news/home/20161013005865/en/

KetchumKatie Michel, 415-984-6279katie.michel@ketchum.com