Old Spice Names NFL Super Bowl MVP Von Miller as New Old Spice Guy to Represent the Legendary Performance of the Hardest Work...
August 23 2016 - 9:00AM
Business Wire
The 4-Time Pro Bowl Selection, Style
Iconoclast and Chicken Farmer Joins Forces with the No. 1 Male
Anti-Perspirant/Deodorant and Body Wash Brand in the U.S. for
Legendary NFL Season
Old Spice, the “Greatest Smell in the NFL,” announced today it
has teamed up with star Denver Broncos linebacker Von Miller.
Miller will be the face of its 2016 NFL campaign featuring the
brand’s Hardest Working Collection performance lineup, Old Spice’s
most powerful anti-perspirant/deodorants and body washes in the
world. As the “Official Deodorant and Body Wash” of the NFL, Old
Spice and its Hardest Working Collection deliver Legendary
Protection for Legendary Men.
This Smart News Release features multimedia.
View the full release here:
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Old Spice announces Denver Broncos' star
linebacker Von Miller, Super Bowl 50 MVP, as new Old Spice Guy
representing the brand's Hardest Working Collection performance
lineup, Old Spice's most powerful anti-perspirant/deodorants and
body washes. (Photo: Business Wire)
“Between winning the Super Bowl, solidifying my status with the
Broncos and being named the newest Old Spice guy, 2016 is shaping
up to be quite a year,” said Von Miller of the Denver Broncos.
“I’ve had my favorite Old Spice scents for a long time and I only
trust the Hardest Working Collection to give me a deep clean after
practices and keep me smelling fresh on and off the field. There’s
a reason you find Old Spice in every team’s locker room.”
Miller is a perfect fit for Old Spice, the manliest grooming
brand on the planet. Entering his sixth season, Miller is coming
off another dominant year which culminated in being named Most
Valuable Player in Denver’s 24-10 Super Bowl 50 victory over the
Carolina Panthers. Miller, a four-time Pro Bowl selection, recently
signed the richest defensive player contract in NFL history. And
his impressive hard work doesn’t end at football. Off the field,
Miller finds the time to successfully raise chickens, devour the
latest scientific and natural curiosities, plus display amazing
dance moves on television and in the backfield, all while marching
to his own fashion and style beat. Old Spice, known for its
memorable advertising creative and long-standing partnership with
the NFL, is coming off another year as the No. 1 male
anti-perspirant/deodorant and body wash brand in the U.S.
“We’re excited to welcome Von, one of the NFL’s top-performing
players and unique personalities, to the Old Spice family,” said
Janine Miletic, Old Spice Brand Director at Procter & Gamble.
“Von’s engaging, humorous demeanor and hardworking on-field
performance align perfectly with our ridiculously masculine brand
and the performance of our Hardest Working Collection combining our
most popular scents with our most powerful sweat and odor
protection and deep cleansing body washes.”
Hardest Working Collection
Lineup
- Sweat Defense Anti-Perspirant –
Sweat Defense soft solid anti-perspirant is Old Spice’s gold
standard delivering stronger and longer sweat protection for
all-day dryness. Old Spice Sweat Defense delivers 66 percent sweat
reduction, outperforming the 20 percent category standard for
anti-perspirants. Sweat Defense is also turbocharged with Old
Spice’s proprietary BCD technology that traps and locks away bad
odor as it occurs while releasing fresh, manly scent in its place.
- Scents include new Lasting Legend, Pure
Sport Plus, Stronger Swagger, Extra Fresh and Fresher Fiji.
- Odor Blocker Anti-Perspirant –
Odor Blocker is Old Spice’s most powerful invisible solid
anti-perspirant, delivering legendary performance through stronger
and longer sweat protection and a 50 percent increase in BCD odor
fighting technology that only Old Spice can claim.
- Scents include new Lasting Legend, Pure
Sport Plus, Stronger Swagger, Extra Fresh and Tougher Timber.
- Dirt Destroyer Body Wash – Dirt
Destroyer is Old Spice’s most powerful body wash, offering 15
percent more cleansers, a 30 percent thicker formula and 20 percent
more scent. This thicker formula results in more dirt-eliminating
lather with less product going down the drain for an overall better
shower experience.
- Scents include new Lasting Legend, Pure
Sport Plus and Stronger Swagger.
For more information on the new Hardest Working Collection and
the full Old Spice grooming lineup, visit OldSpice.com. For
more on muscles, lasers, nachos and jet skis, visit Twitter
(@OldSpice), Facebook (Facebook.com/OldSpice), YouTube
(YouTube.com/OldSpice), Instagram (oldspice) and Tumblr
(oldspice).
About Old Spice
Procter & Gamble’s Old Spice is the quintessential men’s
grooming brand. With nearly 80 years as an American icon, Old Spice
is the authority on the male grooming experience and has leveraged
this heritage to become the No.1 selling anti-perspirant/deodorant
stick and body wash brand with guys of all ages. Old Spice brings
authenticity, performance and confidence to male grooming and
offers a wide product portfolio for today’s man, including
anti-perspirants, deodorants, bar soap, body washes, body sprays,
after shaves and colognes.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160823005725/en/
Procter & GambleNicole Summers,
513-983-0502summers.nc@pg.comorCitizen RelationsChris Overholser,
213-996-3791chris.overholser@citizenrelations.com
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