ADDING MULTIMEDIA Meghan Trainor Dares to Wear What She Wants for The Untouchable Tour Sponsored by The Radiant Collection
July 22 2016 - 2:51PM
Business Wire
The Tampax® and Always®
Radiant Collection joins Meghan Trainor as an Official Tour
Sponsor to Encourage Girls to Wear What They Want Every Day of the
Month
Grammy-winning Best New Artist Meghan Trainor is teaming up with
The Radiant Collection, from Procter & Gamble’s (P&G)
leading feminine protection brands Tampax® and Always® during her
“Untouchable Tour,” to encourage girls to have the confidence to
wear what they want all month long. As a tour sponsor, The Radiant
Collection will be onsite at 26 dates throughout the U.S. tour and
online to give girls the chance to show off their Radiant styles,
and demonstrate how confidence is key to feeling Radiant any day
and every day.
This Smart News Release features multimedia.
View the full release here:
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Meghan Trainor Dares to Wear What She
Wants for The Untouchable Tour Sponsored by The Radiant Collection
(Photo: Business Wire)
“I’m excited to have the Tampax and Always Radiant Collection
join me on The Untouchable Tour and help spread their message that
girls everywhere should dare to wear what they want and what makes
them feel good every day of the month,” said Meghan Trainor.
Throughout the tour, The Radiant Collection will be giving girls
at each stop the opportunity to have fun with fashion. They can
show off their confident style when they visit the Wear What You
Want Radiant Fashion Closet to receive product samples, snap photos
with friends at the photo booth and check out Meghan
Trainor-inspired looks.
The Radiant Collection combines products from the number one
feminine care brands on the planet – Tampax and Always -- to
provide a complete offering of premium tampons, pads and liners to
meet girls’ feminine care needs. Developed with fashion in mind,
The Radiant Collection provides up to 100% leak-free protection,
making these products a must-have to rock even the loudest of
looks, all month long.
“Meghan Trainor has the ‘Dare to Wear What You Want’ confidence
that The Tampax and Always Radiant Collection stands for,” said
Amanda Hill, P&G North America FemCare Marketing Director. “We
are proud to sponsor the tour and provide products to help girls
make sure nothing gets in the way any day of the month to be
confident and express their individual Radiant styles."
All girls are encouraged to be Radiant and check out Tampax.com,
YouTube.com/Tampax, Instagram.com/Tampax and Facebook.com/Tampax to
get exclusive backstage access / tips on Meghan’s concert fashion
and wear what you want style. Girls near and far can join in the
conversation online by using the hashtag #WearWhatYouWant on any
social platform.
About The Radiant
Collection
With The Radiant Collection from Tampax® and Always®, girls can
mix and match protection for every occasion with confidence that
100% leak-free periods are possible.
- Tampax Radiant tampons feature a
CleanSeal™ re-sealable wrapper for quick and easy discreet disposal
and a LeakGuard™ braid to help stop leaks before they happen.
- Always Radiant pads feature light,
clean scent and absorbs 10x its weight yet you barely feel it.
- Always Radiant Pantiliners have a
CleanGuard™ quilted core to absorb wetness and odors.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
About Meghan Trainor The Untouchable
Tour
Meghan Trainor first made history with her
double-platinum 2015 full-length debut Title, which soared
to #1 on the Top 200 upon release. A record-breaking musical
milestone, it holds the distinction of being the “First #1
full-length debut from a female solo artist since 2010” and
“One of only seven albums to sell over 1 million copies in
2015.” The world received its introduction to
Meghan via the GRAMMY®-nominated nine-times platinum “All
About That Bass” which clutched #1 on the Billboard Hot 100 for
a staggering eight weeks. Meghan changed pop music forever
on her own terms. To date, the GRAMMY® Award-winning multiplatinum
superstar has sold a total of 19 million singles and 2 million
albums worldwide. She took home the 2016 GRAMMY® for “Best New
Artist,” while her sophomore Thank You album arrived at #3
on the Billboard Top 200, boasting the RIAA platinum-certified
smash “NO” as well as the radio hit “Me Too.”
Currently on her biggest outing to day, “The Untouchable Tour”, the
Massachusetts-born singer, songwriter, and producer stands out as a
true trailblazer whose influence resounds throughout pop
culture.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160714006229/en/
P&G NA Baby and Feminine Care CommunicationsLaura Dressman,
513-634-7363dressman.lp@pg.comorMSL New YorkMichelle Meisten,
646-500-7674michelle.meisten@mslgroup.comorMeghan Trainor
ContactEpic RecordsDarren Baber,
310-272-2463Darren.Baber@epicrecords.com
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