Latest Always Survey Reveals More than
Two-Thirds of Girls Feel They Do Not Belong in Sports*
How many times have we heard comments like “girls shouldn’t play
that sport” or seen girls’ teams playing in half-filled arenas?
What impact does this have on girls and their desire to play sports
throughout puberty? These are critical questions that Always,
leader in global feminine care and the brand committed to
championing girls’ confidence, is asking about sports – an activity
recognized for its profound and long-term impact in helping girls
build and maintain confidence. As the world prepares for the Rio
2016 Olympic Games, Always wants to urge, encourage and inspire
girls everywhere to Keep Playing #LikeAGirl.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160628005793/en/
Always #LikeAGirl - Keep Playing (Photo:
Business Wire)
Data from the most recent Always Confidence & Puberty
Survey*, shows that by the end of puberty, half of girls surveyed
(51 percent) will have quit sports. To help shed light on this
issue, Always partnered with Academy Award-nominated documentary
filmmaker Nanette Burstein to find out how girls feel about playing
sports. The new #LikeAGirl video, asked girls about their athletic
experiences, the challenges and the benefits, what helped them stay
in the game, or what led them to quit. Hear their stories and be
motivated by their passionate rallying call for all girls to keep
playing by watching the Always Keep Playing #LikeAGirl video here:
https://www.youtube.com/watch?v=Emawq64b0DU
U.S. soccer star and Olympic gold medalist Alex Morgan is
partnering with Always #LikeAGirl to share her own story and
encourage girls to keep playing sports. “At age thirteen one of my
coaches told me that I wasn’t good enough. As a young girl just
wanting to play and do my best, that was difficult to hear. It
would have been easy for me to quit - but I wouldn’t be the
confident person I am today if I had,” said Morgan. “That’s why I
am proud to be part of the Always #LikeAGirl mission to help keep
girls confident at puberty by inspiring them to keep playing
sports.”
Many studies have found that ongoing participation in sports is
a high contributor to confidence in girls, at any level, and
provides valuable skills to help them stay confident to do any and
every thing later in life. In fact, a recent 2015 U.S. consumer
data study, showed that women ages 18 to 24 are twice as likely to
be confident if they play sports regularly, compared to those who
do not play at all1. Additionally, the recent Always survey found
that girls reported that three of the top benefits of staying in
sports are increased confidence, teamwork, and leadership skills.
However, despite the known benefits, girls still report that they
don’t feel like they belong in sports. Further, 67 percent of girls
feel that society does not encourage them to play sports.
“The Olympic Games are a time when - all around the world -
female sports participation is elevated in the public eye, and for
that reason, we could not think of a better moment to drive
awareness of the critical role sports play in building girls’
confidence,” said Michele Baeten, Always Associate Director,
Procter & Gamble. “We will rally and unite Olympic athletes,
the International and National Olympic Committees and other
organizations, to spark a change and inspire a world in which every
girl truly feels that she can play sports and will Keep Playing
#LikeAGirl!”
Always is inviting everybody to join in to rewrite the rules and
keep girls in sports. Pledge that you’ll Keep Playing #LikeAGirl
and encourage others to do the same. Upload a picture, shoot a
video or tweet using #LikeAGirl to show your support and inspire
young girls everywhere to Keep Playing sports.
Key ‘Always Puberty & Confidence
Wave IV’ Study Findings
- By age 17, at the end of puberty, more
than half of girls (51%) will have quit sports
- 7 out of 10 girls who quit sports
during puberty felt they did not belong in sports
- Only 1/3 of girls feel that society
encourages girls to play sports
- Three of the top benefits of staying in
sports girls reported are increased confidence (62%), teamwork
(64%) and leadership skills (54%)
About Always #LikeAGirl
The Always #LikeAGirl movement is being fueled by the millions
of girls around the world who are changing #LikeAGirl to mean
amazing things. The Always #LikeAGirl campaign launched in June
2014 was inspired by the insight that the start of puberty and the
first period mark the lowest moment in confidence for girls and how
harmful words can add to that drop in confidence. It demonstrated
the profound effect the phrase “like a girl” can have on girls’
self-confidence and it inspired a movement, which has started to
change public perception: after seeing the #LikeAGirl video, most
people (76 percent of women ages 16 to 24 and 59 percent of men)
said the video changed their perception of the phrase “like a
girl,”*** according to the Always Puberty & Confidence Wave II
Study. But it could not stop there. In 2015, a new Always study
revealed that 72 percent of girls feel society limits them by
telling them what they should and should not do or be. And more
than half of girls felt that societal limitations would be the same
or worse ten years from now, showing a lack of hope for change.**
Always could not accept that and launched the Unstoppable
#LikeAGirl campaign to empower all girls to show the world that
they could do or be anything and everything. For more information
about the #LikeAGirl movement, visit www.always.com.
Survey Methodology
*The Always Confidence & Puberty Wave IV Study was conducted
by MSLGROUP Research utilizing Research Now Panels that surveyed a
total of 1,514 Americans. There was a nationally representative
sample group of 1,006 females aged 16 to 24 year old and 508 males
aged 16 to 24. The survey was implemented between the dates of
December 30, 2015 through January 7, 2016.
**The Always Confidence & Puberty Wave III Study was
conducted by MSLGROUP Research utilizing Research Now Panels that
surveyed a total of 1,800 Americans (1,300 American females aged 16
to 24 years old and 500 American males aged 16 to 24). There was a
nationally representative sample group of 1,000 females and 500
males as well as an additional boost of 150 African American and
150 Hispanic American females. The survey was implemented between
the dates of April 30, 2015 through May 8, 2015.
***The Always Confidence & Puberty Wave II Study was
conducted by MSLGROUP using the Research Now Panel that surveyed a
total of 1,800 Americans (1,300 American females aged 16 to 49
years old and 500 American males aged 16 to 49). There was a
nationally representative sample group of 1,000 females and 500
males as well as an additional boost of 150 African American and
150 Hispanic American females. The survey was implemented between
the dates of December 5, 2014 through December 12, 2014.
About Always
Always®, the world's leader in feminine protection, offers a
wide range of feminine pads, wipes and liners designed to fit
different body types, period flows and preferences. The Always line
of feminine products includes Always Infinity™, Always Ultra Thins,
Always Maxis, Always Liners and Always Feminine Wipes. Please visit
www.always.com for more information.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
______________________________1 Simmons Fall 2015 NHCS Adult
Study 12-Month (U.S. Consumer Data)
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160628005793/en/
MSLGROUPJolie Egan, 1-646-500-7618jolie.egan@mslgroup.com
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