Home Design Expert Jonathan Scott Joins Swiffer and Mr. Clean to Celebrate Movers and The Clean Slate That Comes with a New H...
May 17 2016 - 8:00AM
Business Wire
Jonathan also divulges his No. 1 tip for
making a house a home
The best part of moving is getting a clean slate. Whether moving
into your first home or your dream home, Swiffer and Mr. Clean want
to help movers celebrate their fresh starts – because there’s
something exciting about making your new house a home. With Swiffer
and Mr. Clean, it’s easy for movers to maintain that fresh clean
and keep their home looking like new.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160517005919/en/
In fact, home design expert and “Property Brother” Jonathan
Scott says that cleaning is the very first step to making a house a
home. And, according to the latest Swiffer Cleaning Index, 70
percent of Americans say it’s important to be able to maintain the
“clean slate” that comes with moving to a new home1. That’s why
Jonathan’s partnered with Swiffer and Mr. Clean to share with
movers his advice on how to maintain a clean slate.
“I’ve never heard a client say, ‘When I move into a new home, I
want it to feel like a grimy bathroom.’ They always want it to
sparkle,” said Scott. “That’s why my No. 1 step to making a house a
home is getting a clean slate. But then how do you keep things
looking like new? For me, it’s by keeping products like Swiffer
WetJet and Mr. Clean Magic Eraser nearby,” said Jonathan.
To announce this partnership, Jonathan hosted a “Clean Slate”
workshop today in NYC where he debuted his brand-new video
entitled, “Jonathan Scott's 5 Tips for a Clean Slate When Moving
Into a New House.” These tips are great for those who have recently
moved or those looking to maintain that clean slate appearance in
their home. In the video, Jonathan demonstrates some of his
favorite Clean Slate tips using his trademark humor.
Jonathan enthusiastically demonstrated a few other
tried-and-true tips at the event, including:
- Out of Sight, Out
of Mind: Maintaining a clean home is all about developing
good habits. Make a point to clean up any messes as soon as they
happen, even if you’re pressed for time. Keeping your all-in-one
cleaning supplies nearby will make all the difference. Use a
self-adhesive hook to hang your Swiffer WetJet in a hallway or
bathroom closet so you can quickly break up and dissolve tough
messes. And for everyday spills, store a Mr. Clean Magic Eraser
under your sink or in a pretty soap dish on the countertop for easy
access.
- Kitchen
Catastrophes: Finding the perfect spot for everything in
your kitchen takes time. Don’t be afraid to rearrange cabinets and
drawers as you start to get used to your new space. And don’t worry
about any spills that happen in the process. Swiffer WetJet can
handle the sticky messes on the floor. And for messes inside your
cabinets (think leaky maple syrup!), grab a Magic Eraser Extra
Power to easily wipe them away.
- No Shoes, No
Problem: Between the movers, the kids, and the dogs, your
floor is going to take a beating on move-in day. Don’t stress,
because Swiffer WetJet traps and locks dirt so it doesn’t get
pushed around, giving your floors a powerful clean. After the chaos
subsides, put a few pairs of shoes in a decorative basket by your
front door so everyone remembers to take theirs off before touring
your new home.
For more information and to learn more about the Swiffer family
of products, visit Swiffer.com or facebook.com/Swiffer. For more
information and to learn more about the Mr. Clean family of
products, visit MrClean.com or facebook.com/MrClean.
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information about P&G and its brands.
___________________
1 Methodological Notes: The Swiffer Cleaning Index Survey
was conducted by Wakefield Research (www.wakefieldresearch.com)
among 1,000 U.S. adults ages 18+, plus oversample up to 1,000
parents with children in the home, between October 7th and October
20th, 2015, using an email invitation and an online survey. Quotas
have been set to ensure reliable and accurate representation of the
U.S. adult population.
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version on businesswire.com: http://www.businesswire.com/news/home/20160517005919/en/
Procter & GambleJulia LaFeldt,
513-983-2663lafeldt.j@pg.comorCitizen RelationsJamie Lorenz,
212-613-4950jamie.lorenz@citizenrelations.com
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