Dreft Celebrates Reality TV Couple & Expectant Parents, Sean & Catherine Lowe's, "Journey of #Amazinghood" with Year-Long Par...
April 28 2016 - 9:00AM
Business Wire
With a Line of Laundry Products to Meet the
Needs of Different Stages of Babyhood, Dreft will Provide a Glimpse
into the Lives of the Expectant Couple Throughout Their Parenting
Journey
Dreft, the No. 1 baby laundry detergent choice of pediatricians,
the No. 1 dermatologist recommended brand for baby clothes, and a
trusted name in fabric care for over 80 years, announces a
year-long partnership with reality TV sweethearts and expectant
parents, Sean and Catherine Lowe. After falling in love on national
television, Sean and Catherine Lowe will be welcoming their first
child in July and thanks to Dreft, fans will be able to catch a
glimpse into some of their most memorable parenting moments that
make up their “Journey of #Amazinghood.”
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160428006004/en/
Reality TV couple Sean and Catherine Lowe
celebrate their pregnancy at the Dreft “Loads of Love” baby shower,
Wednesday, April 27, 2016, in New York. Visit Dreft.com and the
brand’s social channels for more information about the couple’s
parenting journey. (Diane Bondareff/Invision for Dreft/AP
Images)
Yesterday in New York City, Dreft kicked off this partnership
with an unforgettable “Loads of Love” themed baby shower where they
got the love, support and many of the baby essentials they need to
prepare for the arrival of their new little one. Held at the
Gansevoort Park Avenue Hotel, the shower featured “loads” of well
wishes and advice hung on clothing lines from guests, wicker
laundry baskets filled with plush baby blankets and beautiful Dreft
branded treats. Dreft will continue to chronicle some of the
unforgettable moments they share as a family exclusively on Dreft’s
social channels. Fans can view their "Journey of Amazinghood”
content on Dreft's Instagram, Facebook, Twitter and YouTube pages
throughout 2017.
“We know this year is going to be filled with fun, adventures
and precious memories – but we know that parenting and babyhood is
messy and never picture-perfect,” said Sean Lowe. “We’re excited to
embrace the special, messy moments as they come. Thankfully with
Dreft, we can tackle the messes and focus more on all of the
amazing times we have to share together.”
“This partnership is special to me because my mom used Dreft to
wash my baby clothes,” added Catherine Lowe. “It makes me feel good
to know that I am continuing the tradition of using a brand that my
mom trusted. Sean and I are having a blast preparing for the baby’s
arrival by setting up the nursery and washing all the baby’s linens
and clothes in Dreft Newborn Detergent.”
Last year, Dreft unveiled a new line of products that match the
different stages of babyhood – from pregnancy through toddlerhood
and beyond – to help the Lowes and other families with all their
laundry needs as baby grows and develops. The new Dreft portfolio
addresses the changing needs of a family’s laundry journey. Even
before the birth of their baby, new parents are looking for
products that are gentle and hypoallergenic to wash their newborn’s
clothes, such as Dreft Stage 1: Newborn. As babies grow and
explore their world, families are looking for a stronger detergent,
like Dreft Stage 2: Active Baby, that can help remove
99% of baby food stains while still being gentle and
hypoallergenic. Life with a little one moves fast and parents can
feel nostalgic and sentimental when babies outgrow their newborn
clothes and need to wash their “bigger-kid” clothes – bringing a
need for Dreft Blissfuls in-wash scent boosters to help
bring back the memories of the entire amazing journey with every
wash.
For more information on Dreft's product offerings, please visit
www.Dreft.com. To follow the conversation online, please use
#Amazinghood.
About Dreft
As the baby laundry detergent brand most recommended by
pediatricians, and the No. 1 dermatologist recommended brand for
baby clothes, Dreft is specially formulated to be gentle on baby’s
skin and tough on stains. Parents have relied on Dreft for over 80
years to help bring cuddle time to a whole new level of warm and
fuzzy. Now Dreft has a product for every stage of babyhood, each
specially formulated with growing little ones in mind. From
pregnancy through toddlerhood and beyond, Dreft’s family of
products has you covered every step of the way on the big, messy,
amazing, beautiful journey ahead. Dreft is available at retailers
nationwide, in-store and online. For more information and the
latest news, please visit www.dreft.com.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160428006004/en/
Procter & Gamble Fabric CareRotha Penn Brauntz,
513-983-3939brauntz.rp@pg.comorCitizen Relations (for
Dreft)Cristine Jacquez,
347-537-7292cristine.jackquez@citizenrelations.com
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