‘Proud Sponsor of Moms’ debuts ‘Strong’ ahead
of the Rio 2016 Olympic Games
With 100 days until the Opening Ceremony of the Rio 2016 Olympic
Games, Procter & Gamble (NYSE: PG), maker of Tide®, Pampers®
and Bounty®, debuted the newest installment of its award-winning
“Thank You, Mom” campaign by releasing the new video, “Strong.”
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160427005410/en/
As part of P&G's Olympic Games
Campaign, P&G is releasing "The Global Mom Report," offering
new insights about what it means to be a mom in today's world.
(Photo: Business Wire)
The critically acclaimed films from P&G’s previous Olympic
Games campaigns, ‘Pick Them Back Up’, ‘Kids’ and ‘Best Job’, are
among the most viewed Olympic Games videos of all time and “Strong”
builds on that tradition of storytelling, with a fresh new take on
the pivotal role moms play in their kids’ lives.
“Strong” explores the simple human truth that the daily courage
moms show echoes at critical times throughout their kids’ lives.
The film follows the Olympic Games journeys of four moms and their
kids, showing the moments, both large and small, when a mother’s
strength makes all the difference, and building to the moment each
child summons their own courage on the world’s biggest stage – the
Olympic Games. To view “Strong” please visit:
https://www.youtube.com/watch?v=MQ3k6BFX2uw
“Watching this video reminded me of my own mother,” said gold
medalist swimmer, Dana Vollmer. “I had no idea how much physical
and emotional strength is required as a mom until I encountered my
first sleepless nights with a new baby. Now, all of the strength my
mom showed me inspires how I’m raising my son. P&G always
recognizes the role that moms play and that’s why I’m so proud to
be a Pampers athlete.”
“Strong” was directed by Hollywood director Jeff Nichols, whose
work includes the recently released and much talked about film,
Midnight Special. “Strong” will appear in full form digitally as a
two-minute video or in short form on television in more than thirty
countries.
“This campaign began with the insight that behind every athlete
is an amazing mom,” said Marc Pritchard, P&G Global Brand
Officer, “Being the Proud Sponsor of Moms is a natural way for us
to look at the Olympic Games because P&G brands are part of the
journey moms of Olympians, and all moms, take with their kids every
day. We see how strong moms are in every facet of their lives, and
how their children draw on that strength as they grow. Through our
campaign, we invite everyone to join us in saying ‘Thank You’ to
moms for the role they play in raising strong children.”
Each year, P&G’s Olympic Games campaign is inspired by the
research brands like Pampers and Bounty do to create products that
work better for moms and families. Now for the first time, P&G
brands are revealing some of that research in “The Global Mom
Report,” offering new insights about what it means to be a mom in
today’s world. Among the findings in the report:
IT’S NOT JUST WHAT MOMS SAY OR DO, IT’S WHO THEY ARE
- 91% want their children to feel their
presence and the impact of their parenting even when they can’t be
together
- 63% of moms agree it’s more important
to set a good example for their children than to be involved in
every single aspect of day-to-day caring of their children
- After becoming a mom, women said that
they appreciated their own mothers more, recognizing her patience
(59%), empathy (48%) and emotional strength (52%)
MOTHERHOOD REQUIRES A NEW KIND OF STRENGTH, BUT MOMS ARE
RISING TO THE CHALLENGE
- 73% agree motherhood is more complex
today than it was in the past
- Nearly all moms (98%) admitted that
they did not anticipate the demands of motherhood with nearly two
thirds agreeing that they needed to develop greater emotional
strength once they became a mom
- Those who receive help with day-to-day
care for their children (51%) still feel they’re successfully
leading their family (84%)
As part of P&G’s dedication to bringing the best to moms
around the world each and every day, P&G brands will partner
with Olympians and their moms on their journey to the Rio 2016
Olympic Games. Some of these athlete and mom partnerships
include:
- Allyson Felix (USA Track & Field –
sprinter, four-time Olympic gold medalist) and her mom, Marlean
Felix, sponsored by Bounty®
- Ashton Eaton (USA Track & Field –
decathlon, Olympic gold medalist) and his mom, Roslyn Eaton,
sponsored by Gillette®
- Dana Vollmer (USA Swimming, four-time
Olympic gold medalist) and her mom, Cathy Vollmer, sponsored by
Pampers®
- Gabby Douglas (USA Gymnastics, two-time
Olympic gold medalist) and her mom, Natalie Hawkins, sponsored by
Venus®
- Simone Biles (USA Gymnastics,
three-time all around world champion) and her mom, Nellie Biles,
sponsored by Tide Pods®
In celebration of the strength it takes to compete on the
world’s biggest stage, these athletes and their families will be
hosted at the P&G Family Home in Rio de Janeiro, where they
will enjoy a home away from home during the Olympic Games, complete
with beauty and grooming treatments from brands like Pantene®,
Gillette® and Head & Shoulders and a free laundry service from
Tide.
About P&G’s Olympic Games
Program:
P&G brands are committed to giving moms the best, each and
every day. Not just moms of Olympians, but all moms, all around the
world. As a Worldwide Olympic Partner, when P&G brands like
Tide, Gillette, Bounty and Pampers partner with athletes on their
Olympic Games journey, P&G also recognizes the mom who
supported them every step of the way. For the Rio 2016 Olympic
Games, 18 P&G brands in more than 35 countries will activate
the Company’s Olympic Games campaign through TV and digital
content, in-store displays, public relations and social media.
About P&G
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160427005410/en/
Procter & Gamble CommunicationsSarah Pasquinucci,
513-983-2324pasquinucci.sm@pg.comorMMKRonna Waldman,
212-485-6907rwaldman@mahercomm.com
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