Brand Continues its ‘Strong is Beautiful’ Campaign with a New Video Series

(NYSE: PG) – Pantene believes strong is beautiful and empowers women and girls by helping to build their confidence. The brand is furthering its ‘Strong is Beautiful’ campaign by celebrating the next generation of strong women.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160203005901/en/

Pittsburgh Steelers' DeAngelo Williams partners with Pantene to create a #DadDo on his daughter. (Photo: Business Wire)

Research1 shows that quality time spent with dads is key in raising daughters who are more self-confident, self-reliant and more successful in school and in their careers. In an ongoing commitment to celebrate and enable women’s strength, Pantene partnered with NFL dads, New Orleans Saints’ Benjamin Watson, Pittsburgh Steelers’ DeAngelo Williams and Dallas Cowboys’ Jason Witten, to help give dads the tools to spend more quality time with their daughters – an act that helps foster confidence and strength in young girls.

Pantene is releasing a series of four how-to videos and one :30 ensemble commercial featuring Watson, Williams and Witten styling their daughters’ hair. Their Dad-Dos include the ‘Curtain Call,’ the ‘Who Dad-Do,’ and the ‘Daddy and Angel Bug’s Magnificent Pigtails.’

“Pantene celebrates and empowers women with our message of ‘Strong is Beautiful.’ We know strength and self-esteem start by building confidence in girls at a young age,” says Jodi Allen, Vice President of P&G Hair Care & Color for North America. “We hope our new series of how-to videos shows dads how easy and fun it can be to spend quality time with their daughters by doing their hair. The quality time spent with their daughters now will foster the next generation of strong and beautiful women.”

Visit Pantene’s YouTube channel here to watch all of the #DadDo videos, or visit the links below.

  • Strong is Beautiful | Pantene Dad-Do
  • Dad-Do #1 by NFL's DeAngelo Williams | Twisted Pigtails with Pantene
  • Dad-Do #2 by NFL’s Benjamin Watson | Braided Pigtails with Pantene
  • Dad-Do #3 by NFL’s Jason Witten | The Ballerina Bun with Pantene
  • Dad-Do #4 by NFL’s DeAngelo Williams | The Princess Puff with Pantene

For additional #DadDo content, follow Pantene on Instagram at https://instagram.com/Pantene and Twitter at http://twitter.com/Pantene, or become a fan on Facebook at http://www.facebook.com/PanteneNA.

ABOUT PANTENE PRO-V®:

Pantene Pro-V, the world’s #1 hair care brand, includes 19 collections to help provide women with their most beautiful, healthy hair. The current Pantene Pro-V offerings include: Anti-Breakage, AquaLight, Beautiful Lengths, Classic Clean, Color Revival, Curl Perfection, Damage Detox, Daily Moisture Renewal, Full & Strong, Ice Shine, Nature Fusion, Repair & Protect, Smooth & Sleek, Pro-V Style Series, Sheer Volume, Truly Natural, Truly Relaxed, and Ultimate 10. Pantene Expert offerings include: Age Defy, Intense Hydration, Intense Colorcare, Intense Repair and Intense Smooth. Powered by 70 years of experience, 200 scientists and partnerships with 11 leading independent hair doctors from around the world, Pantene’s Pro-V Formula works inside and out for beautiful hair rooted in true, lasting health.

ABOUT PROCTER & GAMBLE:

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

1 Dr. Linda Nielsen, “College Daughters’ Relationships with Their Fathers: A 15 year study,” Wake Forest University, 2006.

DeVries GlobalDeanna Rodriguez, 212-546-8581drodriguez@devriesglobal.comorMarcela Bequillard, 212-546-8505mbequillard@devriesglobal.com

Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Mar 2024 to Apr 2024 Click Here for more Procter and Gamble Charts.
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Apr 2023 to Apr 2024 Click Here for more Procter and Gamble Charts.