Pantene Pro-V Celebrates the Next Generation of Strong, Beautiful Women
February 03 2016 - 10:30AM
Business Wire
Brand Continues its ‘Strong is Beautiful’
Campaign with a New Video Series
(NYSE: PG) – Pantene believes strong is beautiful and
empowers women and girls by helping to build their confidence. The
brand is furthering its ‘Strong is Beautiful’ campaign by
celebrating the next generation of strong women.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160203005901/en/
Pittsburgh Steelers' DeAngelo Williams
partners with Pantene to create a #DadDo on his daughter. (Photo:
Business Wire)
Research1 shows that quality time spent with dads is key in
raising daughters who are more self-confident, self-reliant and
more successful in school and in their careers. In an ongoing
commitment to celebrate and enable women’s strength, Pantene
partnered with NFL dads, New Orleans Saints’ Benjamin
Watson, Pittsburgh Steelers’ DeAngelo Williams and
Dallas Cowboys’ Jason Witten, to help give dads the tools to
spend more quality time with their daughters – an act that helps
foster confidence and strength in young girls.
Pantene is releasing a series of four how-to videos and one :30
ensemble commercial featuring Watson, Williams and Witten styling
their daughters’ hair. Their Dad-Dos include the ‘Curtain Call,’
the ‘Who Dad-Do,’ and the ‘Daddy and Angel Bug’s Magnificent
Pigtails.’
“Pantene celebrates and empowers women with our message of
‘Strong is Beautiful.’ We know strength and self-esteem start by
building confidence in girls at a young age,” says Jodi Allen, Vice
President of P&G Hair Care & Color for North America. “We
hope our new series of how-to videos shows dads how easy and fun it
can be to spend quality time with their daughters by doing their
hair. The quality time spent with their daughters now will foster
the next generation of strong and beautiful women.”
Visit Pantene’s YouTube channel here to watch all of the #DadDo
videos, or visit the links below.
- Strong is Beautiful | Pantene
Dad-Do
- Dad-Do #1 by NFL's DeAngelo Williams |
Twisted Pigtails with Pantene
- Dad-Do #2 by NFL’s Benjamin Watson |
Braided Pigtails with Pantene
- Dad-Do #3 by NFL’s Jason Witten | The
Ballerina Bun with Pantene
- Dad-Do #4 by NFL’s DeAngelo Williams |
The Princess Puff with Pantene
For additional #DadDo content, follow Pantene on Instagram at
https://instagram.com/Pantene and Twitter at
http://twitter.com/Pantene, or become a fan on Facebook at
http://www.facebook.com/PanteneNA.
ABOUT PANTENE PRO-V®:
Pantene Pro-V, the world’s #1 hair care brand, includes 19
collections to help provide women with their most
beautiful, healthy hair. The current Pantene Pro-V offerings
include: Anti-Breakage, AquaLight, Beautiful Lengths, Classic
Clean, Color Revival, Curl Perfection, Damage Detox, Daily Moisture
Renewal, Full & Strong, Ice Shine, Nature Fusion, Repair &
Protect, Smooth & Sleek, Pro-V Style Series, Sheer Volume,
Truly Natural, Truly Relaxed, and Ultimate 10. Pantene Expert
offerings include: Age Defy, Intense Hydration, Intense Colorcare,
Intense Repair and Intense Smooth. Powered by 70 years of
experience, 200 scientists and partnerships with 11 leading
independent hair doctors from around the world, Pantene’s Pro-V
Formula works inside and out for beautiful hair rooted in true,
lasting health.
ABOUT PROCTER &
GAMBLE:
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
1 Dr. Linda Nielsen, “College Daughters’ Relationships with
Their Fathers: A 15 year study,” Wake Forest University, 2006.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160203005901/en/
DeVries GlobalDeanna Rodriguez,
212-546-8581drodriguez@devriesglobal.comorMarcela Bequillard,
212-546-8505mbequillard@devriesglobal.com
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