Sharing Orgullosa created educational social postcards triggers donation to Liga Contra el Cáncer

In honor of breast cancer awareness month, Procter & Gamble's (NYSE:PG) Orgullosa program is reuniting forces with Liga Contra el Cáncer – a nonprofit organization that provides free medical care to cancer patients in need – and actress and breast cancer survivor Adamari López to encourage all Latinas to invite the women in their life to win the battle against breast cancer before it begins.

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Actress and breast cancer survivor, Adamari López joins Procter & Gamble's Orgullosa Breast Cancer Awareness initiative #OrgullosaStrong at Miami Beach Women's Club on Thursday, October 1 in Miami to discuss the importance of the early detection of breast cancer. Visit Facebook.com/Orgullosa for more information. (Photo by BlindLight Studio)

“Through my annual partnership with Orgullosa and Liga Contra el Cáncer, we are making true strides to create a positive and supportive dialogue for Latinas surrounding the importance of early breast cancer detection,” said Adamari López. “I know this firsthand and feel truly inspired to use the Orgullosa platform to share my story and to motivate others to help us spread the word.”

Drawing on the power of its social network of more than a million Latinas, Orgullosa created a series of social postcards that will be available on Facebook.com/Orgullosa throughout October to inspire Nueva Latinas, modern bicultural Latinas to talk about early breast cancer detection. The unique postcards tastefully incorporate bra designs featuring the three recommended patterns to follow for breast self-examination: up and down, circular and wedge-like. For every postcard shared, Orgullosa will donate $1 to Liga Contra el Cáncer, up to $30,000.

Studies show that Latinas are diagnosed with late-stage cancer at a greater rate than non-Latinas – a problem that can be associated with cultural stigmas around breast self-awareness and cultural barriers such as low income, lack of access to care, poor awareness and language differences. While late-stage diagnoses significantly decrease chances of survival, when caught at an early stage, there is a 99 percent chance of living at least five years.

“According to the American Cancer Society, one U.S. Latina dies of breast cancer every 90 minutes, so we need to heighten awareness about the importance of early detection among Latina women,” said Lindsey Erdahl, P&G Orgullosa Communications Manager. “With a social footprint of over one million Latinas, Orgullosa is empowering modern bicultural Latinas to help drive awareness of early detection by encouraging the women in their life to regularly self-exam their breasts and get a breast cancer exam as key actions to help them remain together.”

To learn more about the #OrgullosaStrong breast cancer awareness program or to be part of the community, please visit the Orgullosa Facebook page or register at Orgullosa.com. Follow the early detection of breast cancer conversation on social media with #OrgullosaStrong.

About Orgullosa

Orgullosa is a P&G-owned program that celebrates Latinas and empowers them to feel confident about their personal appearance, style and homes by offering solutions that satisfy their beauty and household needs through a variety of trusted brands, including Olay®, Secret®, Venus®, Pantene®, COVERGIRL®, Natural Instincts®, Crest®, Always®, Tide®, Downy®, Bounty®, Charmin®, Febreze®, Gain®, Pampers®, and Dawn®.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

P&GLindsey Erdahl, 513-983-1654erdahl.l@pg.comorCitizen RelationsKimberly Stohl, 212-613-4907kimberly.stohl@citizenrelations.com

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