ADDING MULTIMEDIA Actress & Breast Cancer Survivor, Adamari López & P&G’s Orgullosa Program Drives Awareness of Early Dete...
October 02 2015 - 11:09AM
Business Wire
Sharing Orgullosa created educational social
postcards triggers donation to Liga Contra el Cáncer
In honor of breast cancer awareness month, Procter &
Gamble's (NYSE:PG) Orgullosa program is reuniting forces with Liga
Contra el Cáncer – a nonprofit organization that provides free
medical care to cancer patients in need – and actress and breast
cancer survivor Adamari López to encourage all Latinas to invite
the women in their life to win the battle against breast cancer
before it begins.
This Smart News Release features multimedia.
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Actress and breast cancer survivor,
Adamari López joins Procter & Gamble's Orgullosa Breast Cancer
Awareness initiative #OrgullosaStrong at Miami Beach Women's Club
on Thursday, October 1 in Miami to discuss the importance of the
early detection of breast cancer. Visit Facebook.com/Orgullosa for
more information. (Photo by BlindLight Studio)
“Through my annual partnership with Orgullosa and Liga Contra el
Cáncer, we are making true strides to create a positive and
supportive dialogue for Latinas surrounding the importance of early
breast cancer detection,” said Adamari López. “I know this
firsthand and feel truly inspired to use the Orgullosa platform to
share my story and to motivate others to help us spread the
word.”
Drawing on the power of its social network of more than a
million Latinas, Orgullosa created a series of social postcards
that will be available on Facebook.com/Orgullosa throughout October
to inspire Nueva Latinas, modern bicultural Latinas to talk about
early breast cancer detection. The unique postcards tastefully
incorporate bra designs featuring the three recommended patterns to
follow for breast self-examination: up and down, circular and
wedge-like. For every postcard shared, Orgullosa will donate $1 to
Liga Contra el Cáncer, up to $30,000.
Studies show that Latinas are diagnosed with late-stage cancer
at a greater rate than non-Latinas – a problem that can be
associated with cultural stigmas around breast self-awareness and
cultural barriers such as low income, lack of access to care, poor
awareness and language differences. While late-stage diagnoses
significantly decrease chances of survival, when caught at an early
stage, there is a 99 percent chance of living at least five
years.
“According to the American Cancer Society, one U.S. Latina dies
of breast cancer every 90 minutes, so we need to heighten awareness
about the importance of early detection among Latina women,” said
Lindsey Erdahl, P&G Orgullosa Communications Manager. “With a
social footprint of over one million Latinas, Orgullosa is
empowering modern bicultural Latinas to help drive awareness of
early detection by encouraging the women in their life to regularly
self-exam their breasts and get a breast cancer exam as key actions
to help them remain together.”
To learn more about the #OrgullosaStrong breast cancer awareness
program or to be part of the community, please visit the Orgullosa
Facebook page or register at Orgullosa.com. Follow the early
detection of breast cancer conversation on social media with
#OrgullosaStrong.
About Orgullosa
Orgullosa is a P&G-owned program that celebrates Latinas and
empowers them to feel confident about their personal appearance,
style and homes by offering solutions that satisfy their beauty and
household needs through a variety of trusted brands, including
Olay®, Secret®, Venus®, Pantene®, COVERGIRL®, Natural Instincts®,
Crest®, Always®, Tide®, Downy®, Bounty®, Charmin®, Febreze®, Gain®,
Pampers®, and Dawn®.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151002005413/en/
P&GLindsey Erdahl, 513-983-1654erdahl.l@pg.comorCitizen
RelationsKimberly Stohl,
212-613-4907kimberly.stohl@citizenrelations.com
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